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Digital Billboards Growing In Popularity

Fully digital billboards have been in use for less than a decade, according to the Outdoor Advertising Association of America. Although only 1400 of 450,000 billboards nationwide have the technology.

Outdoor advertising companies must make a substantial investment to go digital � at a cost of $175,000 to $500,000 per billboard. However, costs can be recouped by having multiple advertisers rotating on a single sign.

The future looks bright as the billboards give advertisers unprecedented ease for updating their messages. That�s because the signs can be reprogrammed immediately.

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