Commercial Radio Programs On School Buses
A
Massachusetts startup company, BusRadio, aims to begin statewide
broadcasting to more than 100,000 students on school buses in
September, and to expand nationwide in 2007.
The company is
offering school districts a percentage (5%) of the ad revenue it
collects, and has signed contracts with districts in Massachusetts,
California, and Illinois.
Advertising
will account for about eight minutes of every hour, and programs
will be tailored for different age groups. Material content will
vary from school-safety announcements to disc jockeys telling jokes
and playing hits by the likes of pop singer Avril Lavigne.
With many school
districts strapped for cash, commercializing of schools has expanded
to include text book advertising, and naming rights to school
buildings and stadiums. |
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