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Commercial Radio Programs On School Buses

A Massachusetts startup company, BusRadio, aims to begin statewide broadcasting to more than 100,000 students on school buses in September, and to expand nationwide in 2007.

The company is offering school districts a percentage (5%) of the ad revenue it collects, and has signed contracts with districts in Massachusetts, California, and Illinois.

Advertising will account for about eight minutes of every hour, and programs will be tailored for different age groups. Material content will vary from school-safety announcements to disc jockeys telling jokes and playing hits by the likes of pop singer Avril Lavigne.

With many school districts strapped for cash, commercializing of schools has expanded to include text book advertising, and naming rights to school buildings and stadiums.