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CNBC�S �Power Lunch� Had Featured Segment On Barter

On Thursday May 13 the national business cable channel CNBC, devoted time to a piece about the commercial barter industry. It was aired on their �Power Lunch� segment under the banner, Business Coast-To-Coast.

Filmed and featured was entrepreneur Richard Sallone, a New York City florist and a member of IMS Barter. He was effusive in his comments about how barter has affected his business, exclaiming, �I would not be here today if it wasn�t for barter.� He went on to explain that 20% of his sales are done on trade, including travel to Holland for flowers.

Also interviewed by CNBC was CEO Don Mardak of IMS Barter.

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