On Thursday May 13 the national business cable channel CNBC, devoted
time to a piece about the commercial barter industry. It was aired
on their �Power Lunch� segment under the banner, Business
Coast-To-Coast.
Filmed and featured was entrepreneur Richard Sallone, a New York
City florist and a member of IMS Barter. He was effusive in his
comments about how barter has affected his business, exclaiming, �I
would not be here today if it wasn�t for barter.� He went on to
explain that 20% of his sales are done on trade, including travel to
Holland for flowers.
Also interviewed by CNBC was CEO Don Mardak of IMS Barter.
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