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Chinese Company Joins Olympic Games’ Barter Program

China’s biggest personal-computer manufacturer, Legend Group Ltd., has become the fist Chinese company to join the Olympic Games’ world-wide sponsorship program.

Legend will provide desktop computers, laptops, printers and other equipment as well as technological support (and some funds) to the 2006 Torino Olympic Winter Games and the 2008 Beijing Olympic Games, as payment for the sponsorship.

Sponsors are permitted to use the 5-ringed Olympic Logo in their world-wide marketing programs.