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07/06/2010

Celebrities, Movie Stars & Entertainers Value Power Of Barter

Stars and celebrities increasingly are looking for barter arrangements that offer a bigger piece of the action. Here are some recent examples:

         Ashton Kutcher has bartered for a minority stake in Popchips (a healthy snack-food maker), in addition to being named the company�s �President of Pop Culture.�

         Lady Gaga has been named chief creative officer of Polaroid. She will be helping develop new products, in addition to her financial stake in the company.

         Sarah Jessica Parker is the new chief creative officer of fashion brand Halston (owned by Hilco).

         Ellen DeGeneres has a 15% stake in Halo Purely for Pets.

         Several years ago rap artist 50 Cents cashed in on a barter deal (making millions) that he struck with Energy Brands Inc., maker of the Glaceau line of waters, including VitaminWater. (The company was later sold to Coca-Cola Company.)



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