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04/28/2009

Businesses Save Cash, Attract Customers Thru Idearc Media�s National Trade Network

Local businesses across the country will be recession-busting by

exchanging goods and services, gaining value from excess capacity or inventory, and attracting new customers through Dallas-based Idearc Media LLC�s (IDARQ.PK) SuperTradeExchange.  

The SuperTradeExchange program, available for Idearc Media clients, works like a barter system, but instead of trading one-to-one, network members can trade their excess inventory or capacity for SuperBucks. These can then be used to purchase products and services from any other member in SuperTradeExchange (STE).   

In March, Idearc Media introduced SuperTradeExchange and by the second quarter of 2009 it will be in major cities including Boston, New York, Los Angeles and Tampa. Idearc Media expects STE to become the largest national marketplace for cashless business transactions by 2010.

�The SuperTradeExchange program is another weapon we are providing to our clients in our continuing war on the recession,� said Scott W. Klein, CEO of Idearc, Inc. �Programs like SuperTradeExchange and our SuperGuarantee, where we stand behind the work of our clients who are service providers, helps small- to medium-sized businesses not only survive but thrive in a down economy.�

Idearc Media�s STE platform is powered by ITEX Corporation (OTCBB:ITEX), a proven leader in developing and managing a successful cashless business transaction platform. Through this exclusive relationship, participating Idearc Media clients can immediately trade with more than 24,000 businesses that are current network businesses.

How SuperTradeExchange works:

Bob, a contractor, does a job for another member that earns him $350 in SuperBucks. Bob can then use (some or all of) his $350 in SuperBucks to purchase products or services through any other member of STE, like a florist, printer, hotel or retailer. This system allows Idearc Media clients to save cash to pay for other things, like rent, utilities or taxes � things not available through the STE.

�The modern trade and barter industry provides businesses with the capability to monetize their excess capacity which creates new purchasing power and improves bottom line profits,� said David Wallach, president of the International Reciprocal Trade Association. �Modern trade and barter will continue to be a significant contributor to economic recovery, by supplying businesses with new-found capital that leads to job creation, increased productivity and consumption.�

For additional information call 866-988-TRADE, or visit SuperTradeExchange.com.



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