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Burger King Cuts Barter Deal With Microsoft

Burger King (BK) is pushing the envelope with an aggressive move into video game marketing by selling Burger King-specific Xbox-360 game titles. Games will go on sale in November, 2006.

In short, BK has created three games (BigBumpin, Sneak King, and PocketBike Racer) which will be sold in their restaurants for $3.99 with the purchase of a value meal.

The barter deal will see the games in more than 7,500 BK locations and gives Microsoft access to BK�s traffic...six to 7 million customers a day. BK gets into the gaming business with content it owns, and in a very legitimate way, through this working-relationship with Microsoft.

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