Burger King Cuts Barter Deal With
Burger King (BK) is pushing the envelope with an aggressive move
into video game marketing by selling Burger King-specific Xbox-360
game titles. Games will go on sale in November, 2006.
In short, BK has created three games (BigBumpin, Sneak King, and
PocketBike Racer) which will be sold in their restaurants for $3.99
with the purchase of a value meal.
The barter deal will see the games in more than 7,500 BK
locations and gives Microsoft access to BK�s traffic...six to 7
million customers a day. BK gets into the gaming business with
content it owns, and in a very legitimate way, through this
working-relationship with Microsoft.