BarterNews Logo



Bob Meyer

Beyond The Limits Of Cash or Credit

Platinum Sponsors:

IMS Barter Logo

Fast Start Programs



Sponsors Menu



Bruce Willis Signs Major Barter Deal

Sobieski Vodka, known for its simplicity and no frills packaging, has signed up the no-nonsense actor Bruce Willis to promote its vodka. (In contrast to the more prevailing trend of the more expensive Ciroc, promoted by the over-the-top rapper P. Diddy.)

Sobieski vodka is owned by Belvedere, the French spirits group. Willis is taking a 3.3% barter equity stake in Belvedere as payment for his services. When the announcement was made of the barter transaction, Belvedere shares jumped 10%, suggesting astuteness of the trade agreement with the movie star.

Receive many articles via e-mail regarding the Barter World!


New every week!
The Tuesday Report - a weekly commentary on the barter world. If you wish to receive a summary of The Tuesday Report via e-mail every Tuesday, enter your name and e-mail address and click the Get More Info! Button