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12/29/2009

Bruce Willis Signs Major Barter Deal

Sobieski Vodka, known for its simplicity and no frills packaging, has signed up the no-nonsense actor Bruce Willis to promote its vodka. (In contrast to the more prevailing trend of the more expensive Ciroc, promoted by the over-the-top rapper P. Diddy.)

Sobieski vodka is owned by Belvedere, the French spirits group. Willis is taking a 3.3% barter equity stake in Belvedere as payment for his services. When the announcement was made of the barter transaction, Belvedere shares jumped 10%, suggesting astuteness of the trade agreement with the movie star.



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