Bruce Willis Signs Major Barter Deal
Sobieski Vodka, known for its simplicity and no frills packaging,
has signed up the no-nonsense actor Bruce Willis to promote its
vodka. (In contrast to the more prevailing trend of the more
expensive Ciroc, promoted by the over-the-top rapper P. Diddy.)
Sobieski vodka is owned by Belvedere, the French spirits group.
Willis is taking a 3.3% barter equity stake in Belvedere as payment
for his services. When the announcement was made of the barter
transaction, Belvedere shares jumped 10%, suggesting astuteness of
the trade agreement with the movie star.