Another example of
what�s happening in the real world � the day-to-day marketplace
that really matters � is agrochemical manufacturers. In Brazil they
are bartering seeds and fertilizers for crops, and the quantities
are growing. The trend is not only happening in Brazil, but in many
African countries, as well as Russia.
Switzerland-based agrochemical group, began experimenting with
barter nearly a decade ago in an effort to help smaller farmers that
were often short of cash before harvest time. Today, the Latin
America director for Syngenta says 40% of the group�s sales in
Brazil are done via barter.
Monsanto, Syngenta�s bigger rival,
expects its current Brazilian sales via barter (now 10%) to rise to
25% over the next three years.