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12/18/2012

Brazil Agriculture � Big User Of Barter

Another example of what�s happening in the real world � the day-to-day  marketplace that really matters � is agrochemical manufacturers. In Brazil they are bartering seeds and fertilizers for crops, and the quantities are growing. The trend is not only happening in Brazil, but in many African countries, as well as Russia.

Syngenta, the Switzerland-based agrochemical group, began experimenting with barter nearly a decade ago in an effort to help smaller farmers that were often short of cash before harvest time. Today, the Latin America director for Syngenta says 40% of the group�s sales in Brazil are done via barter.

Monsanto, Syngenta�s bigger rival, expects its current Brazilian sales via barter (now 10%) to rise to 25% over the next three years.


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