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Bob Meyer

Beyond The Limits Of Cash or Credit

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Bolster Your Cashflow By Substituting Cash Buys With Trade Purchases

Stripped of all the rhetoric of big plans, fancy financing schemes, and grandiose marketing ideas, the task of every business owner is very basic. Either build and maintain a positive cash flow or close the doors!  Although this point may be obvious to many, every year thousands of businesses officially file bankruptcy � and many more simply close their doors without formally filing.

Countless others continue to operate, but do so �on the edge,� wondering if they�ll be around next year. It�s a fact that many new business start-ups do not celebrate their fifth birthday. Peter Drucker, business expert & author of 30 business books, contends, �Any start-up business that doesn�t have a positive cash flow in 18 months is a phony business.�

What separates the �men� from the �boys� in the business world is management. And the greatest difference in management is not in brains, but in the ability to see what really matters. Push comes to shove when the daily on-going expenses are higher than planned, and the sales or collectibles are less than anticipated.

Under those circumstances, how can your company most efficiently increase its cash flow? Those in the know understand that it�s done by decreasing cash expenditures. That�s why working through a trade exchange makes sense.

By substituting cash buys with trade purchases, you save your company valuable cash. Which then can be placed in reserve to give you that needed cushion to get you over any unforeseen emergencies, provide you with greater security and peace of mind, be available for expansion needs, or make a great buy.

In short, focus on what really matters. Begin today building your cash flow!

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