Bartercard Operations Moving Into India
The highly
fragmented barter business — a cashless transaction where one trades
a product or service for another — is set for a sea change in India
with Bartercard, the world's largest exchange, announcing its foray
in the country.
Australia-based Bartercard plans on commencing operations in June/July. It will be
the largest market yet to be entered by Bartercard, which presently
has a membership of over 55,000 members/businesses and is located in
12 countries. (Over 23,000 in Australia.)
The Bartercard operations license has been given to Indian
businessmen Rakesh Thapar and Ashoka Bhanwarlal Motha. Recruitment
of the management team has begun and training of personnel will
commence in May for India's operations.
Bartercard Chairman Wayne Sharpe pointed out, "India is a huge
market with great potential and we are delighted to have made this
license sale. We are actively looking to increase Bartercard's
presence further in Asian countries."
For more
information on Bartercard see:
www.Bartercard.com.