Partnership-Marketing Increases Your Payoff
of the ways to expand your marketing efforts is by contacting and
partnering with other members within your trade exchange. Look for
those whom you�ve met and created a rapport with (at mixers or trade
fairs) as well as those offering complementary but non-competitive
products or services. If you need some help, give a call to your
trade broker for possible introductions.
example, if you�re selling nutritional supplements, you could join
forces with the local fitness center wherein you�d display each
other�s products or services in your respective businesses. When
creating a promotion that would provide additional exposure for both
of you, look to fund it on trade and split the cost.
get started in building barter partnerships, analyze the type of
customers you service. What types of businesses are they in? What
companies are they doing business with? When you spot a significant
number of your customers coming from one industry or neighborhood,
consider teaming up with others from the exchange that might also
supply that target market.
Working together and sharing marketing costs, as well as customers,
is a winning barter partnership for all!