Average Person Spends $203 On Gift Cards During Holidays
plan to spend $26.3 billion on gift cards this year, up 6% compared
to last year, according to a recent survey. In 2006, consumers said
they intended to spend $24.8 billion on gift cards, but actual sales
totaled $27.8 billion during the holidays, the NRF found.
which polled 7,982 consumers from October 31 to November 7, was
conducted by BIGresearch for the NRF. They found that the average
shopper is expected to spend $122.59 on gift cards this year�up from
$116.51 in 2006. Of all shoppers, 87.7% said they plan to buy two or
more gift cards this holiday season.
become more strapped for time, they are constantly looking for ways
to make holiday shopping easier and less stressful,� said Phil Rist,
vice president of strategy for BIGresearch, in a statement. �Gift
cards allow for a faster and more convenient way to buy gifts for
family and friends.�
What group is
spending the most? Hispanics are emerging as top spenders when it
comes to gift-card purchases, a separate study found. Some 69% said
they spend more than the card amount, compared to 52% of Caucasians
and 44% of African-Americans, according to Comdata-Stored Value
Solutions� fifth annual gift-card survey.
receive gift cards with an average value of $71, a 33% increase from
2006. In comparison, African-Americans receive average card balances
of $60 and Caucasians $41, the survey said, which polled people for
seven days in September. The study also found that 26% of Hispanics
give gift cards to children as a budgeting tool or in lieu of an
Hispanics buy cards
with higher initial values and are most likely to reload the cards.
Ninety percent of
Hispanics buy cards at a specific retailer, compared to 38% who use
the Internet and 31% who buy cards at gift card malls.
Some 24% of Hispanics
said they prefer cards that also function as a DVD with music,
whereas 75% like a card presented in unusual packaging.
gift-card spending is projected to rise. The average person plans to
spend $203 on cards during the holidays, up from $186 last year,
according to the survey. Average per-card amounts rose from $46 in
2006 to $53 this year.
note: If you receive gift cards that are not to your liking, you
can sell or barter them at
You may also purchase gift cards at a cash discount from