The magic bullet for
growth is sales, always has been and always will be. Yet the
industry�s overall growth is anemic. Why? Maybe it�s because we�re
not providing on-going education about our unique way of doing
business. Knowledge is always a prerequisite to taking sustained
And for those newcomers,
the lifeblood of an exchange � awareness of and understanding about
the value of trading � is even more important.
If you expect prospects
to come aboard and become active traders, but you are perplexed when
the results are less than you anticipated, there�s a good reason.
You must continually educate and motivate, each and every month.
That is, month after month after month!
Such action is necessary
because (let�s face it) more cash business, not trade, is of
paramount importance to your members. You must break through this
�cash only� focus, and redirect their thinking toward barter.
Although most exchanges don�t see the importance of doing so, many
industry leaders are taking action and so can you.
As the owner of your own
operation, there is an easy and inexpensive solution for moving
forward, look into using The Competitive Edge newsletter. It�s a
4-page, professionally written, informational marketing tool that is
available in PDF format as well as print. So regardless of how you
reach your prospects and clients, you will have the necessary
As a busy trade exchange
owner, this marketing tool is written exclusively for your type of
business. It will certainly be one of the best investments you ever
make for growing your barter company.
For more information
about The Competitive Edge newsletter, and how it can benefit you,