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December 31 2013

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 12/31/2013

Canada Considers BitCoin Transactions As "Barter"

The Canada Revenue Agency, or CRE, considers a BitCoin transaction to be a “barter” transaction, rather than a monetary transaction. BitCoins, either as barter (virtual payments) or as an investment commodity are therefore subject to tax, according to the Canadian tax authorities.

(Thanks to Gary Oshry, president of New England Trade in Boston, for the heads up.)

All back issues of "From the Desk..." can be accessed by clicking here.

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Legendary Race Car Designer, Promoter & Active Trader, Andy Granatelli Passes On

Andy Granatelli, the flamboyant racecar driver turned businessman who became a household name with TV commercials for his STP fuel and oil additives, died Sunday in Santa Barbara (CA) of congestive heart failure at age 90. In the spring of 1996 BarterNews' Bob Meyer met with Granatelli (who had recently retired in Santa Barbara) to discuss his thoughts on bartering and trading. The subsequent interview became the magazine cover-story for Issue #36 of Granatelli shared with Meyer that he was busy buying, selling, leasing and trading his various properties which included a fabulous 24,000 sq. ft. Caribbean estate; a Mexican Villa on 20 acres in Scottsdale (AZ); a Classic-American car collection; and 70 acres of prime real estate adjacent to Deer Valley Airport in Phoenix.  Offers of jet aircraft, yachts, fishing boats, as well as improved and unimproved commercial farm, ranch and residential real estate, were being considered as possible trades by Granatelli at the time of his interview with Meyer.

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Are You Penny-Pinching Yourself Out of Business?

Five Expenses You Should Never, Ever Skimp On

 According to Sean C. Castrina, author of 8 Unbreakable Rules for Business Start-Up Success, if you're bootstrapping your own business, you know all about doing more with less. The ability to stretch a budget is a survival skill, especially in those cash-strapped early days. And because you know you're never much more than a bad quarter or an unexpected expense away from closing your doors, you're always looking for new ways to save money.

But here's the real question, says Castrina: Are you being cheap about the wrong things? If your goal is to cut costs at any cost, you're heading into dangerous territory. And too many entrepreneurs don't just wander into Cheapskateville — they set up shop there.

"Avoiding unnecessary expenses is one thing; becoming a fear-driven perpetual penny-pincher is another," he adds. "Too many people can't see the difference. And that's too bad, because 'cheapness' can hurt the value of your product or service, or the efficiency of your business, both of which will drive customers away."

Having started more than 15 companies in industries including direct mail, home services, property management, retail, and more, Castrina knows just how tough it is to write checks to employees, vendors, landlords, banks, etc. when your hopes, dreams, credit, and livelihood are at stake. Yet making those checks too skimpy can cost you big down the road.

"Subject every prospective cost-saving measure to this litmus test: What are the possible short- and long-term effects of this decision?" he advises. "Will it save my business money without negatively affecting profits? Sometimes, 'no' is the answer."

Here, he takes a look at five penny-pinching sins that are not cost-effective for your business:

PENNY-PINCHING SIN #1: Paying employees the bare minimum.

Excessive tightfistedness on payday sends a very clear message to your employees: "I place a low value on you and what you do for my company. I don't see you as a person with talents and unique abilities, but as a debit on my monthly expense report." And that, Castrina points out, is the kind of message that sends skilled employees running for the hills, costing you money in lost productivity, turnover, and customer dissatisfaction.

"Yes, some low-skill positions can be filled by just about anyone and shouldn't come with a high salary," he admits. "But if you have experienced, efficient employees with a high level of expertise, you need to compensate them fairly. Quality employees can make or break your company. Ask yourself: Would I want this person working for the competition? If not, pay them well and keep them on your team indefinitely."

PENNY-PINCHING SIN #2: Using an in-house bookkeeper.

Too many small business owners do bookkeeping in-house. Why is that a problem? First, he says, many boss-designated bookkeepers don't completely know what they're doing. For instance, they may use unnecessarily broad headings or classify items incorrectly. Sooner or later, your accountant (or worse, the IRS) will charge you to correct these mistakes, saving you nothing.

"The larger problem, I'm sad to say, is that it's easy for an in-house bookkeeper to steal from you," Castrina says. "It's happened to me and to many other small business owners. Now I'm adamant about hiring a third-party bookkeeper, one who reports to me directly. I ask my staff to leave this contractor alone, just as they would an IRS auditor."

PENNY-PINCHING SIN #3: Skimping on legal services.

Castrina recalls going through a touchy legal matter several years ago. When he described the matter to an older business colleague, his colleague had this to say: "Your attorney is a nice guy, and he's good with general matters, but for this situation you need a killer. You need someone whose name strikes fear into the heart of opposing council!"

"I took my colleague's advice because I knew he'd been in my shoes," Castrina says. "And I'm so glad I did! The matter went away quickly and was some of the best money I ever spent on higher-priced billable hours. For general matters, I like hiring young, new-to-their-firm attorneys whose rates are low and who are really trying to earn my business. But for matters in which your company's survival is at stake, hire the best lawyer you possibly can."

PENNY-PINCHING SIN #4: DIYing branded materials.

"You have one chance to make a good first impression." We've all heard this advice our entire lives, but too often, business owners forget it... often, to their detriment.

"We've all encountered a business that made a poor impression because its employees weren't wearing uniforms or because their signage wasn't professionally created," he notes. "And don't even get me started on forms, business cards, stationery, and websites made with 'do it yourself' kits! The fact is, customers are always going to judge businesses by their covers. So if you want to be paid like a great company, you need to look like one."

PENNY-PINCHING SIN #5: Relying on word-of-mouth marketing.

Have you ever heard of Budweiser? Of course, everyone has heard of Budweiser. Among other things, the company produces an endless stream of expensive, Hollywood-quality commercials just to remind consumers of the well-established fact that it sells beer. The point is, no matter how successful they are, great companies are always trying to communicate with and attract potential customers.

 If I hear one more small business owner tell me that he or she believes in 'word-of-mouth marketing,' I may scream! Don't get me wrong," Castrina comments, "customer referrals are very powerful and can really help drive your business. But I've never owned or worked with a company — even those with A+ BBB ratings — that owed more than a third of sales to word-of-mouth business. The fact of the matter is, if you try to save money by not budgeting for marketing, you'll save your way right out of business. You simply must spend money to attract customers."

"Here's the bottom line: In business, you get what you pay for," concludes Castrina. "If you try to skimp on something that affects the experience your company offers consumers or that compromises its ability to run efficiently, your effors will probably backfire. As an entrepreneur, it's good to be frugal... but it really doesn't pay to be cheap."

Sean C. Castrina is the author of 8 Unbreakable Rules for Business Start-Up Success and the soon-to-be-released 8 Unbreakable Rules for Small Business Dominance. He is also founder a successful business coach and a true entrepreneur, having started over 15 successful companies over the last 18 years. His companies have ranged from retail, direct mail marketing, and advertising to real estate development and home services. Sean is a sought-after speaker who focuses on what it takes to start, sustain, and grow a business.

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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today's New Age Of Possibility

There are many forms of secondary capital — which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our "Secondary Capital Section."

Check it out... www.barternews.com/secondary_capital.htm.


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