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December 29,  2009

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...12/29/2009

NuBarter Finishes #2 In Forbes Contest

NuBarter trade exchange was named runner-up in the Forbes �Boost Your Business� contest, just missing out on the grand prize of $100,000 in cash and advertising. Finishing second out of twenty finalists was quite an accomplishment for the company.

For more information on NuBarter click here. (

The eBay Of Wine, founded in 2003, provides a marketplace for wine collectors to sell off their stock. The web site takes a 15% commission from every sale. Vinfolio also offers a free iPhone app that tells the average price of any varietal you might see in the store.

Airlines Expect Less Losses In 2010

The International Air Transport Association (IATA) expects airline losses to drop from $11 billion in 2009 down to $5.6 billion in 2010. Airline revenue, worldwide, last year was $478 billion. Wondering what their fuel costs were as a percentage of airline costs? It�s 26%.

Cupcake Shops� Poised As Latest Craze

Futurists are predicting that cupcake shops will rival coffee shops in another decade. Thus forecasting the probability of cupcakes available on every ubiquitous as today�s coffee shops.

All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)

ITEX Announces First Quarter Fiscal 2010 Results

ITEX�s fiscal 2010 first quarter ended October 31, 2009. CEO Steven. White shared, �As I conveyed in my annual letter to shareholders last week, our financial condition has never been stronger. We attribute our financial success in part to our disciplined, conservative and astute management of our finances; our ability to run the company with a lean, smart and dedicated staff; our hard-working broker network and their employees; and our understanding that in order to make forward leaps, we need to follow our entrepreneurial drive with fearless pursuit of opportunity.

�The upside for growth in our trading community is enormous and largely untapped, while our downside is limited due to the strength of our balance sheet, cash flow and proven revenue streams.�

First quarter highlights for 2010:

         Income from operations of $340,000 compared to $22,000 in the same period last year;

         Revenue of $3,924,000 compared to $3,899,000 in the same period last year;

         Net income of $277,000 compared to $45,000 in the same period last year;

         Cash at end of period was $3,098,000 compared to $2,557,000 on July 31, 2009;

         Stockholder equity of $14,271,000 compared to $13,981,000 in the same period last year;

         Sold the ITEX San Francisco (CA) corporate-owned office to an existing franchisee.

For more information on ITEX click here.

Attention Trade Exchange Owners. . .It�s GROW OR GO!

The magic bullet for growth is sales, always has been and always will be...yet the industry�s overall growth is anemic. Why? Maybe it�s because we�re not providing on-going education about our unique way of doing business. Knowledge is always a pre-requisite to taking sustained action.

And for those newcomers, the lifeblood of an exchange, awareness of and understanding about the value of trading is even more important.

If you expect prospects to come aboard and your members to be more active traders, but you are perplexed when the results are less than you desire...there�s a good reason. You must continually educate and motivate every month--month after month after month!

Such action is necessary because, let�s face it, more cash business, not trade, is of paramount importance to your members. You must break through this �cash only� focus and redirect their thinking toward barter. Although most exchanges don�t see the importance of doing so, many industry leaders are taking action and so can you.

As the owner of your own operation, there is an easy and inexpensive solution for moving forward...look into using The Competitive Edge newsletter. It�s a camera-ready, 4-page, professionally written, informational marketing tool...available in PDF format as well as print. So regardless of how you reach your prospects and clients, you will have the necessary vehicle.

Written especially for you, the busy trade exchange owner, I am certain it will be the best investment you ever make.

For more information about The Competitive Edge, and how it can benefit you click here.

Bruce Willis Signs Major Barter Deal

Sobieski Vodka, known for its simplicity and no frills packaging, has signed up the no-nonsense actor Bruce Willis to promote its vodka. (In contrast to the more prevailing trend of the more expensive Ciroc, promoted by the over-the-top rapper P. Diddy.)

Sobieski vodka is owned by Belvedere, the French spirits group. Willis is taking a 3.3% barter equity stake in Belvedere as payment for his services. When the announcement was made of the barter transaction, Belvedere shares jumped 10%, suggesting astuteness of the trade agreement with the movie star.


25 Years Of BarterNews Issues Now In Digital Format

Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at

         International visitors look for BARTER CONTACTS in our Global Barter Section. If YOUR exchange isn�t listed see the forms on the lower left of the page. (Click here.)

         Attention trade exchange owners...thousands of visitors every month visit our BARTER CONTACTS section on our web site where we have names & addresses of barter companies in the USA. If YOUR exchange isn�t listed, or the information is incorrect, you can correct the situation by using the forms to the lower left of the USA map. (Click here.) 

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Trade Currency Opportunities Grow Due To Economic Crisis

By Richard C. Cook

Our recent economic crisis has exposed the cracks in our financial system. The result is the deepest recession in a generation. We are now faced with the largest debt-oriented economy in history, with federal budgets of over $1.4 trillion a year.

We have completely forgotten the time in our history when money was viewed as a medium of exchange for producers of goods and services. Prior to 1913, the creation and use of money was much less centralized and mainly served the marketplace.

The true purpose and meaning of money was rediscovered during the Great Depression when many businesses and local jurisdictions produced their own money in the form of scrip. Scrip is actually a more stable form of currency than bank-created fiat money where people are forced to accept the fiat money as legal tender. Also stable is the use of self-generated �trading units� by trade exchanges acting as producer currency coops. This is how the commercial �bartering� networks work.

Today a similar movement to the scrip of the 1930s has begun through the creation and use of legal alternative currencies. Today, though, we have computerized databases to facilitate trading. This movement may be our best immediate hope of achieving a semblance of real economic democracy and restoring local/regional economic sustainability.

Richard C. Cook is the author of We Hold These Truths: The Hope of Monetary Reform. A retired federal analyst, his career included service with the U.S. Civil Service Commission, the Food and Drug Administration, the Carter White House and NASA, followed by twenty-one years with the U.S. Treasury Department.

For more information on Mr. Cook see his web site at

Money-Making Reports Available From BarterNews

TradeAmericanCard Losses Top Trade Broker To Retirement

Savanna Stewart has tendered her letter of resignation to founder and president of TradeAmericanCard, Mike Ames. After two decades of loyal effort Savanna is leaving the commercial barter industry for the next chapter of her life.

Ms. Stewart was an exceptionally dedicated and efficient trade broker for TradeAmericanCard. The many businesses she interacted with in Southern California will miss her.


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