The weekly newsletter for everyone interested in barter--the world's most versatile business tool!
December 18, 2001
Please note there will be no Tuesday Report on December 25 or January 1.
We wish you a joyous holiday season and a wondrous new year!
Trade Limited Hosts Party For Its Stars
Every year corporate companies host lavish Christmas parties for their hundreds of employees. What better way of celebrating another year, and saying thanks for the loyal service, than hosting a ball or hiring a marquee.
Unfortunately, small businesses have the problem of wanting to enjoy a big party, but simply not having enough staff to do so.
Aware of this predicament, Trade Limited broker Malcolm Yates hosted a huge party for 500 people (members of Trade Limited), and then subdivided the tables to separate companies. That way everyone had the opportunity of hosting their own small business Christmas party, yet they shared the facilities on a grand scale.
"It's like an office block that subdivides the floors to different businesses. We simply subdivided the venue for separate party groups," explained Yates.
From sign writers to hairdressers, some 500 representatives of small businesses turned out for the event, which included a live band, comedy cabaret, carol singers, food and drink. The venue was decorated for the occasion, and everyone enjoyed the Christmas spirit.
Dynergy's CEO Made "Big Barter Bet" Early On
Dynergy is the "other" Houston energy company...more famous for its recent offer to acquire troubled Enron, then backing off as news of Enron's troubles continued to surface.
CEO Chuck Watson, however, has an interesting story as he's led Dynergy forward from the days when he took over a tiny company in 1985 with a $600 investment and a 10% stake that he acquired when he told the then slapped-together U.S. Natural Gas Clearinghouse, "Don't pay me a salary--give me 10% of the company." (In 1998 U.S. Natural Gas Clearinghouse changed its name to Dynergy.)
For Watson, who began his career as a lowly trainee at Conoco and then worked his way over the next 12 years up to sales director at Conoco before taking over, it was a fabulous trade. Today his stake in Dynergy is worth a cool half a billion dollars.
Magazine Advertising In Dumps, Especially Airline Publications
Only three major advertising categories--drugs, toiletries and cosmetics, and direct response companies publishing their own magazine--showed gains in November.
Taking major hits were the inflight magazines, i.e. Delta Air Lines' Sky Magazine saw a 39.7% revenue drop and a 41.9% drop in its number of advertising pages. US Airways Attaché in-flight magazine suffered a 19% drop in revenue and a 39.6% drop in ad pages.
Overall, according to the Publishers Information Bureau, magazine advertising revenue for November fell 11.2% to $1.6 billion, compared with the same month a year ago.
Tom Cruise Bartering For Stake In "Vanilla Sky"
Superstar Tom Cruise has a big stake in the new movie he stars in. Instead of taking a fee up front, he chose to barter for a percentage of the movie's earnings. (It's the same strategy used by Tom Hanks and other big stars.)
the payoff can be greater than a guaranteed up front fee, Cruise
has been making a PR blitz across the country to drum up interest
in the psychological thriller.
Here And There. . .
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