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Bob Meyer

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December 15,  2009

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...12/15/2009

Financial-Services Industry A Major Employer

In the USA there is a total employment in the securities, commodities and investment industries of 779,700 people, according to the Federal Bureau of Labor Statistics.

TBC Network Interviewed Scott Drudy Of Pittsburgh Trade

The TBC Global News Network ( featured Scott Drudy of the Pittsburgh Trade Alliance on its hour-long TV show Sunday, December 13.

Online Food Channel Predicts More Barter

Online food magazine, The Food Channel (, has released its �Top-Ten Food Trends for 2010.� One of those predictions was that restaurants will increasingly utilize trade exchanges, because the exposure and connections through barter networks are a valuable conduit for restaurants.

Big Dollar-Grossing Restaurant In Beverly Hills

A new Beverly Hills restaurant grossed more than $13 million in its first year (its construction cost topped $12 million). Only 50 restaurants in the country grossed more last year, according to data from trade publication Restaurants & Institutions.

Unusual Trade

A widow who sued the IRS for $1 million, for allegedly driving her husband to suicide, dropped her claim in exchange for the agency forgiving her tax debt.

All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)

(The following article was provided to BarterNews by IRTA President David Wallach.)

IRTA Has Banner Year Exceeding Goals In All Categories

According to IRTA executive director Ron Whitney, 2009 has proved to be a banner year for The International Reciprocal Trade Association. �We have surpassed all of the goals that were set in the categories of new IRTA members, Universal Currency membership, and transaction volume.�

During 2009 IRTA welcomed 27 new members from all over the world, representing every sector of the Modern Trade and Barter Industry including start-ups, mature commercial barter exchanges, corporate barter companies, and community based systems.

Now in its 31st year, the International Reciprocal Trade Association provides global self regulation and the highest standards of operations for the 75 companies that are members of the organization. Those members provide over $8 billion in annual revenue and capitalization to their more then 200,000 worldwide business clients. During 2009 the IRTA Universal Currency platform cleared more that $5 million in trade transactions and increased membership by 25%.

Universal Currency (UC) committee chairman Scott Whitmer, noted, �UC is entering a new and exciting phase in its history. It is in its twelfth year as a trade exchange currency clearinghouse, and has established itself as the clear leader of industry clearinghouse platforms. UC is positioned perfectly to reach new heights and truly bring the world�s traders together. We are looking forward to another excellent year in 2010.�

�This remarkable influx of new members into IRTA and the Universal Currency systems over the past two years has enhanced the organization�s ability to accomplish our mission and provide additional benefits to all industry members,� offered IRTA president David Wallach. �The IRTA Global Board of Directors looks forward to 2010 and presenting creative and exciting new approaches in serving the Modern Trade and Barter Industry, and will continue to offer the aggressive leadership role in the industry that our members expect of us.�

The mission of IRTA is to provide all industry members with an ethically based global organization dedicated to the advancement of modern trade and barter and other alternative capital systems, through the use of education, self regulation, high standards and government relations.

For more information go to, e-mail or call Ron Whitney at (757) 393-2292.

Attention Trade Exchange Owners. . .It�s GROW OR GO!

The magic bullet for growth is sales, always has been and always will be...yet the industry�s overall growth is anemic. Why? Maybe it�s because we�re not providing on-going education about our unique way of doing business. Knowledge is always a pre-requisite to taking sustained action.

And for those newcomers, the lifeblood of an exchange, awareness of and understanding about the value of trading is even more important.

If you expect prospects to come aboard and your members to be more active traders, but you are perplexed when the results are less than you desire...there�s a good reason. You must continually educate and motivate every month--month after month after month!

Such action is necessary because, let�s face it, more cash business, not trade, is of paramount importance to your members. You must break through this �cash only� focus and redirect their thinking toward barter. Although most exchanges don�t see the importance of doing so, many industry leaders are taking action and so can you.

As the owner of your own operation, there is an easy and inexpensive solution for moving forward...look into using The Competitive Edge newsletter. It�s a camera-ready, 4-page, professionally written, informational marketing tool...available in PDF format as well as print. So regardless of how you reach your prospects and clients, you will have the necessary vehicle.

Written especially for you, the busy trade exchange owner, I am certain it will be the best investment you ever make.

For more information about The Competitive Edge, and how it can benefit you click here.

Linda Zibell Says Good-Bye After 30 Years Of Dedicated Service

Editor�s Note: The unsung heroes of the trade exchange industry are the hard-working barter brokers that keep business moving among the members of a trade exchange. One of the best was Linda Zibell. Not only did she perform for New England Trade for three decades, but she mentored scores of new brokers who came into the industry...always glad to assist and share her knowledge and expertise.

Zibell and others like her are responsible for the maturation of the commercial barter industry. Below are her thoughts as she exits the industry. Best wishes Linda, for success in all of your endeavors in the days ahead.

After almost 30 years of watching the barter industry grow,

my time has come to go to �The Old Brokers Home.� If you are receiving this and are an owner it is because I hold you in the highest regard. If you are a broker and are receiving this it is because I think of you as a friend, colleague and co-conspirator. You hold a very special place in my heart.  

For the special �10� (fellow brokers from the industry) that travel together once a year, you have given me so many memories to cherish. From the very first NATE (National Association of Trade Exchanges) convention I attended over 20 years ago, it has been my honor to know each and everyone of you. The friendships forged and the memories we made are something I will treasure.

After almost 30 years effective December 31, 2009 I will be leaving New England Trade. My last day is December 24, and I wish each and every one of you a Healthy & Prosperous 2010.

It has been my pleasure to know you.

Warm regards,


25 Years Of BarterNews Issues Now In Digital Format

Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at

         International visitors look for BARTER CONTACTS in our Global Barter Section. If YOUR exchange isn�t listed see the forms on the lower left of the page. (Click here.)

         Attention trade exchange owners...thousands of visitors every month visit our BARTER CONTACTS section on our web site where we have names & addresses of barter companies in the USA. If YOUR exchange isn�t listed, or the information is incorrect, you can correct the situation by using the forms to the lower left of the USA map. (Click here.) 

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Fast Track To Developing Customer Loyalty

         Offer the greatest product or service...and the lowest price.

         Provide a comfortable, satisfactory experience.

         Produce results.

         Survey customers about their experience with your company, and suggestions for improvement.

         Resolve problems immediately.

         Be forthright with complete information.

         Be honest.

         Expect to work hard and spend time to build loyalty.

         Track customer retention.

         Find out why former customers defected.

         Pay attention. Being ignored is a major reason customers defect.

         Keep in touch with people who have done business with you in the past.

         Send cards to your clients. A personalized, handwritten message in a greeting card says �I care about you.�

         Involve everyone company-wide in satisfying customers.

         Incorporate your USP (unique selling proposition) by offering a percentage of your products or services on barter.

Money-Making Reports Available From BarterNews

Thomas Greco Update

Greco, the monetary expert, travels the world as he aims to educate and share his message about the value and power of private currencies. He has twice spoken to attendees at annual IRTA (International Reciprocal Trade Association) conventions.

Greco�s latest book, The End of Money and The Future of Civilization, is available at bookstores as well as online at and

For more information, see Greco�s blog at


How To Get More Sales In Hyper-Competitive
Restaurant Industry

Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant�s sales & profits. More-->


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