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December 15, 2009 Written
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...12/15/2009
Financial-Services Industry A Major Employer
In the USA there is a total employment in the securities,
commodities and investment industries of 779,700 people,
according to the Federal Bureau of Labor Statistics.
TBC Network Interviewed Scott Drudy Of
Pittsburgh Trade
The TBC Global News Network (www.tbctoday.com)
featured Scott Drudy of the Pittsburgh Trade Alliance on its
hour-long TV show Sunday, December 13.
Online Food Channel Predicts More Barter
Online food magazine, The Food Channel (www.foodchannel.com),
has released its �Top-Ten Food Trends for 2010.� One of
those predictions was that restaurants will increasingly
utilize trade exchanges, because the exposure and
connections through barter networks are a valuable conduit
for restaurants.
Big Dollar-Grossing Restaurant In Beverly
Hills
A new Beverly Hills restaurant grossed more than $13 million
in its first year (its construction cost topped $12
million). Only 50 restaurants in the country grossed more
last year, according to data from trade publication
Restaurants & Institutions.
Unusual Trade
A widow who sued the IRS for $1 million, for allegedly
driving her husband to suicide, dropped her claim in
exchange for the agency forgiving her tax debt.
All
back issues of "From the Desk...� can be accessed by
clicking
here.
(Please feel
free to forward our newsletter to your friends and
colleagues. We have a �box� at the end of the
newsletter for your convenience.
See you next week. . .) |
(The
following article was provided to BarterNews by IRTA President David
Wallach.)
IRTA Has Banner Year
Exceeding Goals In All Categories
According to IRTA executive director Ron Whitney, 2009 has proved to
be a banner year for The International Reciprocal Trade Association.
�We have surpassed all of the goals that were set in the categories
of new IRTA members, Universal Currency membership, and transaction
volume.�
During 2009 IRTA welcomed 27 new members from all over the world,
representing every sector of the Modern Trade and Barter Industry
including start-ups, mature commercial barter exchanges, corporate
barter companies, and community based systems.
Now
in its 31st year, the International Reciprocal Trade Association
provides global self regulation and the highest standards of
operations for the 75 companies that are members of the
organization. Those members provide over $8 billion in annual
revenue and capitalization to their more then 200,000 worldwide
business clients. During 2009 the IRTA Universal Currency platform
cleared more that $5 million in trade transactions and increased
membership by 25%.
Universal Currency (UC) committee chairman Scott Whitmer, noted, �UC
is entering a new and exciting phase in its history. It is in its
twelfth year as a trade exchange currency clearinghouse, and has
established itself as the clear leader of industry clearinghouse
platforms. UC is positioned perfectly to reach new heights and truly
bring the world�s traders together. We are looking forward to
another excellent year in 2010.�
�This remarkable influx of new members into IRTA and the Universal
Currency systems over the past two years has enhanced the
organization�s ability to accomplish our mission and provide
additional benefits to all industry members,� offered IRTA president
David Wallach. �The IRTA Global Board of Directors looks forward to
2010 and presenting creative and exciting new approaches in serving
the Modern Trade and Barter Industry, and will continue to offer the
aggressive leadership role in the industry that our members expect
of us.�
The
mission of IRTA is to provide all industry members with an ethically
based global organization dedicated to the advancement of modern
trade and barter and other alternative capital systems, through the
use of education, self regulation, high standards and government
relations.
For
more information go to
www.irta.com,
e-mail ron@irta.com or call
Ron Whitney at (757) 393-2292.
Attention Trade Exchange Owners. . .It�s GROW OR GO!
The magic bullet for growth is sales, always has been and always
will be...yet the industry�s overall growth is anemic. Why? Maybe
it�s because we�re not providing on-going education about our unique
way of doing business. Knowledge is always a pre-requisite to taking
sustained action.
And for those newcomers, the lifeblood of an exchange, awareness of
and understanding about the value of trading is even more important.
If you expect prospects to come aboard and your members to be more
active traders, but you are perplexed when the results are less than
you desire...there�s a good reason. You must continually educate
and motivate every month--month after month after month!
Such action is necessary because, let�s face it, more cash business,
not trade, is of paramount importance to your members. You must
break through this �cash only� focus and redirect their thinking
toward barter. Although most exchanges don�t see the importance of
doing so, many industry leaders are taking action and so can you.
As the owner of your own operation, there is an easy and
inexpensive solution for moving forward...look
into using The Competitive Edge newsletter. It�s a
camera-ready, 4-page, professionally written, informational
marketing tool...available in PDF format as well as print. So
regardless of how you reach your prospects and clients, you will
have the necessary vehicle.
Written especially for you, the busy trade exchange owner, I am
certain it will be the best investment you ever make.
For more information about The Competitive Edge, and how it
can benefit you
click
here.
Linda Zibell Says Good-Bye After 30 Years Of Dedicated Service
Editor�s Note:
The unsung heroes of the trade exchange industry are the
hard-working barter brokers that keep business moving among the
members of a trade exchange. One of the best was Linda Zibell. Not
only did she perform for New England Trade for three decades, but
she mentored scores of new brokers who came into the
industry...always glad to assist and share her knowledge and
expertise.
Zibell
and others like her are responsible for the maturation of the
commercial barter industry. Below are her thoughts as she exits the
industry. Best wishes Linda, for success in all of your endeavors in
the days ahead.
After almost
30 years of watching the barter industry grow,
my time has
come to go to �The Old Brokers Home.� If you are receiving this and
are an owner it is because I hold you in the highest regard. If you
are a broker and are receiving this it is because I think of you as
a friend, colleague and co-conspirator. You hold a very special
place in my heart.
For the
special �10� (fellow brokers from the industry) that travel together
once a year, you have given me so many memories to cherish. From the
very first NATE (National Association of Trade Exchanges) convention
I attended over 20 years ago, it has been my honor to know each and
everyone of you. The friendships forged and the memories we made are
something I will treasure.
After almost
30 years effective December 31, 2009 I will be leaving New England
Trade. My last day is December 24, and I wish each and every one of
you a Healthy & Prosperous 2010.
It has been
my pleasure to know you.
Warm
regards,
Linda
�
International visitors look for BARTER CONTACTS in our Global Barter
Section. If YOUR exchange isn�t listed see the forms on the lower
left of the page. (Click
here.)
�
Attention trade exchange owners...thousands of visitors every month
visit our BARTER CONTACTS section on our web site where we have
names & addresses of barter companies in the USA. If YOUR exchange
isn�t listed, or the information is incorrect, you can correct the
situation by using the forms to the lower left of the USA map. (Click
here.)
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About Our Blog
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Click here
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Fast Track To Developing
Customer Loyalty
�
Offer the
greatest product or service...and the lowest price.
�
Provide a
comfortable, satisfactory experience.
�
Produce
results.
�
Survey
customers about their experience with your company, and suggestions
for improvement.
�
Resolve
problems immediately.
�
Be
forthright with complete information.
�
Be honest.
�
Expect to
work hard and spend time to build loyalty.
�
Track
customer retention.
�
Find out
why former customers defected.
�
Pay
attention. Being ignored is a major reason customers defect.
�
Keep in
touch with people who have done business with you in the past.
�
Send cards
to your clients. A personalized, handwritten message in a greeting
card says �I care about you.�
�
Involve
everyone company-wide in satisfying customers.
�
Incorporate your USP (unique selling proposition) by offering a
percentage of your products or services on barter.
Money-Making Reports Available From BarterNews
Thomas Greco Update
Greco, the monetary
expert, travels the world as he aims to educate and share his
message about the value and power of private currencies. He has
twice spoken to attendees at annual IRTA (International Reciprocal
Trade Association) conventions.
Greco�s latest book,
The End of Money and The Future of Civilization, is available at
bookstores as well as online at
ChelseaGreen.com and
Amazon.com.
For more information,
see Greco�s blog at
http://beyondmoney.net.
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�
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