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December 12, 2006

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...12/12/06

Barter Industry Appearances At Major Events A Positive Move

In November Bartercard representatives attended the 12th Annual Worldwide Leadership Conference at the Doha Marriott Hotel in Qatar. An estimated 60,000 participants listened to some of the world�s greatest speakers�Stephen Covey, Jack Welch, Ken Blanchard, and Mark Sanborn.

Earlier in the month IRTA Executive Director Krista Vardabash and President Lois Dale, along with Dr. Lee Oi Kum, Executive Chairman of BarterXchange Singapore, spoke at the Global Entrepolis Singapore (GEX) 2006 Conference.

Such efforts over time will pay big dividends in an industry that needs to actively seek out all exposure possible. Since perception is reality, the only way to change today�s perception is through education and action.

The power of using a trade dollar currency to facilitate that most profitable incremental business can then be more readily understood. In short, it�s time for a more ambitious vision to move forward. If our industry continues to walk on the same path, conducting �business as usual� we can only expect the same results.

Rubbing elbows and dialoguing with those outside our usual sphere is an excellent first step. The mover in the universe is thought...what we imagine we can become.

Google Testing Radio Ad Sales

After the completion of a lengthy integration of dMarc Broadcasting, Google is now testing software that will help make advertising on radio more efficient and cost-effective. The move is seen as a way to take Google�s successful online-ad formula into the realm of traditional media.

The new system lets companies upload their radio spots to Google and indicate how much they plan to spend, where the ads will run, the stations they will play on and at what time.

Google�s ambitious efforts to take over advertising in all areas of mainstream media could take many years to fully implement, because they will be up against the Madison Avenue establishment. (They�ve already experienced several failures at penetrating the print market.)

Gift Cards Stay Popular Despite Breakage

The National Retail Federation expects shoppers to buy close to $25 billion in gift cards this holiday season. They�re one of the most popular gifts in America...yet there are concerns.

In August, the federal Office of the Comptroller of the Currency told banks that they should disclose their terms and conditions in a way that both giver and getter could clearly understand. (Almost all bank cards levy purchase fees of a few dollars, and charge other fees if the recipient doesn�t use them up within six to 12 months. Gift cards from retailers are better but not perfect.)

And Research firm TowerGroup figures that nearly $8 billion of gift-card money will ultimately end up unused this year. That�s a considerable amount of breakage.

Current U.S. Listing Information

The Ca$h Exchange
800 E. Magnolia Avenue
Knoxville, TN 37917
Ph: (865) 521-7800
Fax: (865) 524-5277
E-mail: jerrysr@cashexchange.us
www.cashexchange.us

Current Global Listing Information

Wealth Exchange Ltd.
65C Opebi Road
Ikeja, Lagos 23401
NIGERIA
Ph: 2341 813 2930
Fax: 2341 255 7531
E-mail: info@ideass.biz
www.wealthexchange.org

All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)

Bartercard�s New Future

(The following letter was forwarded to BarterNews from Bartercard CEO Wayne Sharpe.)

Dear shareholders, members and staff worldwide:  

By now you will be aware that Bartercard Plc has been de-listed from the London Stock Exchange (LSE). This was an automatic process which was effectively forced upon us as a result of the dramatic resignation of our Nomad, against whom we have issued proceedings for breach of contract and damages.

The actions they took caused damage to the company�s reputation which led to us being unable to get a new Nomad in the 30 days required. The damage to shareholders� value is obvious. A class action to recover that value is in the process of being developed against those who have caused you damage.

I can say that Bartercard has been in business for almost 16 years, and was only listed for 18 months, so it is a ridiculous proposition that we will cease to operate or go bust by not being public. This unfounded speculation has been propagated by some people, particularly competitors.

We can categorically state that the company is solvent and will continue to operate for many years to come. It is business as usual for the company. Shareholders now hold shares in an unlisted public company. The same board controls the same management who direct the same staff to service the same clients. Record trading results for both Australia and the UK have been achieved in recent months.

Life goes on and gets better for those loyal shareholders who have stuck by us and believe in our business.

The huge expense of becoming public unfortunately never really achieved the objectives set, in particular raising capital. So really other than a small amount of new capital � of which I was personally the largest single contributor � the company got more cost than benefit as a public company on Aim. Importantly the indirect cost of the huge amount of time by executive directors and management for no positive result was frustrating and ultimately unproductive. However the intention had been to continue the public listing and get better results by raising capital via the sale and lease back of our building, then we expected to see an improvement in share price and liquidity based on the positive financial results we would report, and ultimately build a larger shareholder base.

Unfortunately for Bartercard and its shareholders our former Nomad chose to resign and cause the suspension and ultimately the de-listing of our shares at a time when our most positive announcements in our history took place. So shareholders never got the benefit of that in terms of their share value, nor the ultimate flow toward the capital raise we had worked so hard and long to do.

But we could not prevent their folly despite my repeated attempts to stop their breach of contract and complaints to the London Stock Exchange.

All we can do now is redress their action in the Commercial Court and recover damages. The Board has specifically endorsed this course of action and we will keep you informed of the action�s progress.

We will look at whatever options we can to get liquidity for shareholders, and we are reviewing numerous alternatives currently. However, in reality, for now we need to focus on the future as a private company once again, we still intend to pay dividends to shareholders as and when we can.

And the future looks amazingly positive.

All our operational subsidiary licenses (Australia, UK and Dubai) are forecasting profits this year. BCI has record license sales in progress, and our plan to develop more into Europe can now be a stronger focus for me as I shall now be freed from the distractions of Plc issues.

Already in the last month we have developed strong communication with prospective licensees in the Czech Republic and Sweden. And of course the agreement with South Africa looks set to be a real powerhouse.

The Australian operation is profitable and growing again. Based on current activities and trends it will be back to its record breaking best next year. The rollout of Eftpos is starting to take effect in terms of streamlining client transactions and reducing time costs for Bartercard and members. And the increased interest rates and drought are looking to push the economy into a cash constrained barter-friendly economic cycle for the next 2 or 3 years at least. This means the members who retained their accounts and have been actively trading will be the most likely not to have any negative effect when the crunch comes. So next year should be huge.

Bartercard UK is becoming the poster child of the group. Growth is now right up there with New Zealand and the team are fired up. Records in terms of trading are being smashed month on month and with a plan to develop more franchises inside the M25 in particular (and central London) it�s quite possible we could double our offices in the UK next year, and at least double trade volume.

The UAE is also growing and re-establishing our previous great reputation as a high growth company in the fastest growing city in the world.

So with the traumatic events behind us, the sale and lease back of our building in Australia provides all the capital we need to achieve our goals and return to a highly profitable private company as we were. We are strong, and we have survived and grown in the face of adversity and this is now a thing of the past.

To quote Mark Twain - �The rumours of my death have been greatly exaggerated!� Bartercard is here to stay. We have many years of trading ahead and many countries to advance into.

In 1991, our founding year, I said �The mountains we climb today are only foothills compared to the mountains we have yet to climb.� Well today we got our climbing equipment back.

Wayne Sharpe,
Executive Chairman


New Ethics Code & Standards Sought For Financial Planners

At the present time the commercial barter industry operates in a very laissez faire environment. Over time, as the industry matures and gains stature in the business community, various standards and practices can be expected to be introduced from within the industry, or by outside entities. The following information shows what is happening for the financial planners, stockbrokers, and others who hold the certified financial planner designation.

The Certified Financial Planner Board of Standards has proposed new rules for financial advisors that embrace a client-care standard many in the industry had sought. It would require advisors to assume a �fiduciary� obligation to clients, unless the advisor and client agree to a different standard.

The rules would apply to more than 51,000 financial planners, stockbrokers and others, who hold the certified financial planner designation. (Certified financial planner is one of the most common credentials for financial advisors, and consumers are often counseled to ask about it when seeking an advisor.)

Under existing certified financial planner rules, advisors must disclose conflicts of interest and compensation arrangement, and render services �in a manner that is fair and reasonable to clients.�

The proposal defines the fiduciary standard as acting �in good faith, with the care an ordinarily prudent person in a like position would exercise under similar circumstances; and in a manner he or she reasonably believes to be in the best interests of the client.�

In May, 2006, the National Association of Personal Financial Advisors which represents more than 1,000 fee-only financial planners, urged the Certified Financial Planner board to adopt a tougher fiduciary standard.

Shortly thereafter, the Financial Planning Association which represents more than 22,000 advisors and other financial professionals, released a survey showing that 86% of its members believed the Certified Financial Planner board�s ethics code should include fiduciary duty for financial-planning engagements.

Hotel General Managers

Here�s The Easiest $100,000 You�ll Ever
Bring To The Bottomline!

Collect cash, as usual, from the guest accounts staying at your facility that require the use of professional AV services. And rather than shouldering your ongoing employee costs, or your current vendor�s cash agreement for AV services, here�s a much better alternative:

Work with a proven national vendor (a sterling 25-year track record) who will provide all of the AV services for your hotel on a 100% TRADE BASIS! (Payment to be in the form of hotel rooms and/or trade dollars.)

Your hotel�s annual AV billings must be a minimum of $200,000, and this offer is available only in the continental United States.

For a confidential introduction contact Bob Meyer via e-mail: bmeyer@barternews.com. (Please type in AV Services On Trade in the subject line of your e-mail.)

Attention Trade Exchange Owners:

If your member hotel(s) have a minimum of 10,000 sq. feet of meeting space and annual billings of at least $200,000 for AV services this is a great opportunity to earn substantial cash service fees on the hundreds of thousands of trade dollars your hotel member will be paying the vendor. Contact Bob Meyer at the above e-mail.

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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.� Check it out... www.barternews.com/secondary_capital.htm.

Trade Exchange Owners...
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