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December 9, 2014
Written
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
12/09/2014
All
back issues of "From the Desk..." can be accessed by
clicking
here.
(Please feel
free to forward our newsletter to your friends and
colleagues. We have a "box" at the end of the
newsletter for your convenience.
See you next week...) |
NATE 4TH QUARTER SPECIAL
Pump
Up Your Trade Exchange -
Click here |
Enjoy The Holiday Season While
Engaging In New Year Strategies
♦ Planning:
Every executive and
manager needs time to plan for the New Year. So make arrangements
for hosting a retreat to prepare for the upcoming year.
♦
Advertising & Promotions:
Get a head-start on
your comprehensive media campaign for the new year. You may opt to
pre-pay for your 2006 advertising and promotions, and expense it out
in the present tax year.
♦ Capital
Expenditures:
Whether it is roof repair, office
expansion, new equipment, or items for the warehouse, these costly
expenditures are necessary for business growth.
Barter may be the solution to conserving your cash while improving your
facility. You may also opt to pre-pay service contracts for 2006. (For
more information on profitable year-end barter strategies contact your
trade broker.)
BarterNews.com — World's Largest
Depository Of
Barter Information
Hundreds of valuable articles,
techniques, and strategies are found in the following various barter
categories:
Travel,
Media,
Trade Exchange
Corporate Barter,
Offset & Countertrade,
Secondary Capital,
Real Estate,
Community Barter,
Restaurant & Entertainment
(The Barter
Categories are found on the horizontal bar at the top - 3rd
button from right.)
Money-Making Reports Available From BarterNews
Focus On Your Top 20
Getting from point A to point B, without wasting your (or your
customer's) time, is selling smarter. To really sell smarter and
faster you must qualify and sell to the right people, focus on
specific goals, and use technology to enhance (not replace)
face-to-face relationships.
1) Speak to the right
people — the decision makers.
Don't be afraid to
call on the highest levels, even if that means the president of your
target company. He or she may not get involved directly, but will
refer you to the appropriate contact. Then, you've opened the door
to building a relationship at the highest level.
2)
Focus on the people who generate the most income for you, as well as
those with the most potential for generating more income.
Make a top-20 list naming your 10 largest accounts and 10 best
prospects. Look at the list every day and ask yourself "What do I
need to do today to get more business from this person?" or "What
must I do today to move this sale to the next step?" Your top-20
list will keep you focused, so you can spend your energy on getting
the best return on investment.
3) Sales are made
from relationships.
Don't rely on technology rather than
relationships … it's difficult to establish relationships on
a computer screen. Get to know your top 20 customers, and then you
can truly help them solve their problems.
Is Your Trade Exchange Missing Out On
Valuable New Business?
If
your barter company's listing on BarterNews.com isn't current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic — with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly "Tuesday
Report," and the "Contacts
Section" of our site. They use the latter to find barter
companies with which to do business.
Is your barter company's listing up-to-date?
To keep your listing current is very easy. See the links below to (A)
update any changes to your company's listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here's how to get on board:
To
make changes to your listing
click here.
For
new listings
click here.
Nothing Hurts Business More Than
Reliance On False Assumptions
We all have false assumptions. Even if we don't realize it, they
exist. For instance consider these typical assumptions:
- "Advertising doesn’t work, it’s a waste of money"
- "If our sales staff would just make one more call a day,
everything would be great."
- "Nobody asks for the order anymore … that's the
problem."
- "The only thing our customers care about is a low price.
Nothing else matters."
- "Everybody knows us."
- "We are the best!"
- "We're the oldest."
- "The current downturn in our business is only temporary.
We'll come out just fine."
Without even
realizing it, businesses base their plans and programs on
assumptions such as these. But embracing such ideas can
unfortunately keep companies from expanding their vision, attracting
creative employees, and succeeding in their quest to gain new
customers.
Often, rather than testing an accepted premise or
adopting a new strategy, owners will ignore the all-too-obvious fact
that their course is heading straight for trouble. Yet only by
challenging all assumptions, can a company literally breathe new
life into its operations.
The issue is not just staying in
business. What's really at stake is finding ways to open new
markets, and becoming the company of choice in your field. The job
is not an easy one, because it often demands dramatic changes in the
way we approach doing business.
In the final
analysis, the determining factor for success is a state of mind that
freely welcomes new possibilities.
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The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today's New Age
Of Possibility
There are many forms of secondary
capital — which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our "Secondary Capital Section."
Check it out...
www.barternews.com/secondary_capital.htm.
Get New Money-Making Ideas And
Valuable Contacts!
You can
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
Every
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
We welcome your
comments, questions, and observations.
Copyright BarterNews 2014. Redistribution of BarterNews
content expressly prohibited without the prior written permission of BarterNews.
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