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December 9, 2014

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 12/09/2014

All back issues of "From the Desk..." can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a "box" at the end of the newsletter for your convenience. See you next week...)

Pump Up Your Trade Exchange - Click here

Enjoy The Holiday Season While Engaging In New Year Strategies

Every executive and manager needs time to plan for the New Year. So make arrangements for hosting a retreat to prepare for the upcoming year.
Advertising & Promotions:
Get a head-start on your comprehensive media campaign for the new year. You may opt to pre-pay for your 2006 advertising and promotions, and expense it out in the present tax year.
Capital Expenditures:
Whether it is roof repair, office expansion, new equipment, or items for the warehouse, these costly expenditures are necessary for business growth.

Barter may be the solution to conserving your cash while improving your facility. You may also opt to pre-pay service contracts for 2006. (For more information on profitable year-end barter strategies contact your trade broker.) — World's Largest Depository Of Barter Information

Hundreds of valuable articles, techniques, and strategies are found in the following various barter categories:

(The Barter Categories are found on the horizontal bar at the top - 3rd button from right.)

Money-Making Reports Available From BarterNews

Focus On Your Top 20

Getting from point A to point B, without wasting your (or your customer's) time, is selling smarter. To really sell smarter and faster you must qualify and sell to the right people, focus on specific goals, and use technology to enhance (not replace) face-to-face relationships.
1) Speak to the right people — the decision makers.
Don't be afraid to call on the highest levels, even if that means the president of your target company. He or she may not get involved directly, but will refer you to the appropriate contact. Then, you've opened the door to building a relationship at the highest level.
2) Focus on the people who generate the most income for you, as well as those with the most potential for generating more income.
Make a top-20 list naming your 10 largest accounts and 10 best prospects. Look at the list every day and ask yourself "What do I need to do today to get more business from this person?" or "What must I do today to move this sale to the next step?" Your top-20 list will keep you focused, so you can spend your energy on getting the best return on investment.
3) Sales are made from relationships.
Don't rely on technology rather than relationships … it's difficult to establish relationships on a computer screen. Get to know your top 20 customers, and then you can truly help them solve their problems.

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company's listing on isn't current, you are definitely missing out on new business. The web site receives heavy traffic — with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly "Tuesday Report," and the "Contacts Section" of our site. They use the latter to find barter companies with which to do business.

Is your barter company's listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company's listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here's how to get on board:

To make changes to your listing click here.

For new listings click here.

Nothing Hurts Business More Than Reliance On False Assumptions

We all have false assumptions. Even if we don't realize it, they exist. For instance consider these typical assumptions:

  • "Advertising doesn’t work, it’s a waste of money"
  • "If our sales staff would just make one more call a day, everything would be great."
  • "Nobody asks for the order anymore … that's the problem."
  • "The only thing our customers care about is a low price. Nothing else matters."
  • "Everybody knows us."
  • "We are the best!"
  • "We're the oldest."
  • "The current downturn in our business is only temporary. We'll come out just fine."

Without even realizing it, businesses base their plans and programs on assumptions such as these. But embracing such ideas can unfortunately keep companies from expanding their vision, attracting creative employees, and succeeding in their quest to gain new customers.
Often, rather than testing an accepted premise or adopting a new strategy, owners will ignore the all-too-obvious fact that their course is heading straight for trouble. Yet only by challenging all assumptions, can a company literally breathe new life into its operations.
The issue is not just staying in business. What's really at stake is finding ways to open new markets, and becoming the company of choice in your field. The job is not an easy one, because it often demands dramatic changes in the way we approach doing business.

In the final analysis, the determining factor for success is a state of mind that freely welcomes new possibilities.


We have packages of back issues still in print, approximately 30 issues in all.
To order: Click here


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Restaurant Industry

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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today's New Age Of Possibility

There are many forms of secondary capital — which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our "Secondary Capital Section."

Check it out...

Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.

Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.

We welcome your comments, questions, and observations.

Copyright BarterNews 2014. Redistribution of BarterNews content expressly prohibited without the prior written permission of BarterNews.

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