The weekly newsletter for everyone interested in barter--the world's most versatile business tool!
December 3, 2002
Written by Bob Meyer, Editor of BarterNews
Lindenwood University Introduces Course On Bartering
Lindenwood University's professor Ed Morris contacted BarterNews and reports that he will be teaching the class on barter.
The university continues to reap national exposure, with ABC News' Peter Jennings doing a segment, as well as the BBC.
Entertainment Publications (Built On Barter Decades Ago) Sold
Decades ago, in Troy (MI), a very good idea started out modestly...and just grew and grew. The idea was an entertainment book that entitled users to discounts on dining, travel, shopping and attractions.
Today, it is national in scope and has offers from about 70,000 merchants (aggregately), with many trade exchanges offering the entertainment book to their members.
The company aggressively expanded its coverage in the early days by trading books for space in many consumer publications. (Teacher's Desk Catalog, a publication which went to every school in North America, often traded with Entertainment Publications, moving the books into a local trade exchange.)
USA Interactive has just purchased the company for $370 million. Plans are for USA Interactive--which owns or controls Expedia, Ticketmaster and Home Shopping Network--to integrate the discount book into its e-commerce and city-guide offerings. Thus giving customers an alternative to the traditional paper coupons found in the book.
A New Year's Prediction For Barter Industry
The trade exchange industry in the U.S. will rebound and undergo above average growth in 2003. The mindset and attitude is changing back to that of years ago, as the lethargy exhibited during the dot-com hangover has subsided.
The industry's potential is still staggering. As fulfillment grows the payoff will too, because a viable, multi-lateral currency (trade dollars) has considerable value for every undercapitalized small business owner. And very, very few small business owners are not undercapitalized.
Scrip (Gift Certificates) Popularity Growing
Companies of every size and description can create their own "currency" through the use of gift certificates, and the use of them is growing throughout the economy in a very quiet way.
Now leading hoteliers, the Fairmont Hotel chain, Relais & Chateaux and Leading Hotels of the World, have all launched gift-certificate programs in the last two months. The latter two are even honoring each other's certificates, giving holders a wide-ranging choice of more than 700 hotels and restaurants.
The Hyatt chain has been successfully using certificates since 1990, and reports that demand continues to expand because of the practically of such a "gift."
The Ritz-Carlton's gift certificate program's fourth-quarter sales are up 43% from a year ago, with businesses increasingly using gift certificates as a corporate reward.
More entrepreneurs should realize the value of using their own currency (scrip/gift certificates). The FastStart Barter Program I devotes an entire chapter to this subject: included are the 21 advantages of using scrip, 9 ways to obtain scrip, as well as samples of scrip and due bills.
Vacation Retreats Driving Second Home Growth
Middle-class baby boomers (the oldest boomers are now 56) motivated by lifestyle and investment considerations are driving the purchases of second homes. Six percent of all home sales are second homes, some 359,000 units a year (up from 264,000 units a decade ago.)
Only 56% of second home buyers used mortgage financing, the balance are tapping savings, earnings from stocks/bonds, or an inheritance recently received.
If your barter company isn't listed, e-mail us your information.
Barter Fairs & Holiday Expo's Scheduled
It's that time of the year...trade exchanges across the country will be holding their annual barter fairs and expo's, enabling their clients to make needed holiday purchases on trade. Here are a few we've come across.
If you would like your event mentioned in next week's issue, send us the information via e-mail: "Holiday Event" to email@example.com.
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