Attention Trade Exchange Owners. . .It�s GROW OR GO!
The magic bullet for growth is sales, always has been and always
will be...yet the industry�s overall growth is anemic. Why? Maybe
it�s because we�re not providing on-going education about our unique
way of doing business. Knowledge is always a pre-requisite to taking
And for those newcomers, the lifeblood of an exchange, awareness of
and understanding about the value of trading is even more important.
If you expect prospects to come aboard and your members to be more
active traders, but you are perplexed when the results are less than
you desire...there�s a good reason. You must continually educate
and motivate every month--month after month after month!
Such action is necessary because, let�s face it, more cash business,
not trade, is of paramount importance to your members. You must
break through this �cash only� focus and redirect their thinking
toward barter. Although most exchanges don�t see the importance of
doing so, many industry leaders are taking action and so can you.
As the owner of your own operation, there is an easy and
inexpensive solution for moving forward...look
into using The Competitive Edge newsletter. It�s a
camera-ready, 4-page, professionally written, informational
marketing tool...available in PDF format as well as print. So
regardless of how you reach your prospects and clients, you will
have the necessary vehicle.
Written especially for you, the busy trade exchange owner, I am
certain it will be the best investment you ever make.
For more information about The Competitive Edge, and how it
can benefit you
A Look At
Countertrade In Tourism
International tourists are now counted each year in tens of
millions, and tourism is today the largest single industry on earth.
Huge investments have been made globally in hotels catering to
foreign visitors. With the economic difficulties affecting these
countries, the problem is how to fill hotel rooms to the point where
these investments remain viable.
Many national tourism authorities are using countertrade to expand
their business opportunities. For example:
farmers supplying barley to a U.S. customer were offered trips to
Las Vegas in exchange.
A chain of
spa hotels has been constructed in Hungary by an Italian company
with partial payment in vacations and holidays at the hotels.
To pay for
gas piped from Russia, Turkey has considered setting up tourist
parks with hotel complexes in Yalta and Baku.
set up a tourist enterprise, Cubanacan SA, to develop organized
tours, seaside vacations, and congresses. The hard currency earnings
will pay for the foreign expertise to increase hotel capacity and
signed contracts with certain countries to construct eight hotels at
Varadero, in exchange for sugar, tobacco and nickel.
offered tourism packages on its list of exports available for
paid for television receivers, supplied by a Japanese company, with
tourism for Japanese nationals.
major advantage of this form of countertrade is that it gives these
countries the opportunity to sell their tourism in Western countries
where they do not possess effective marketing access.