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December 1,  2009

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...12/01/2009

Mortgage Fraud Now Taken Seriously

Under the Fraud Enforcement & Recovery Act, which was signed into law in May 2008, a new day is here for dealing with mortgage fraud (which was often glossed over just a few years ago). Today, penalties for conviction of mortgage fraud can be a maximum of 30 years in prison and a fine of up to $1 million. The statute of limitations has also been increased to ten years from five years.

Internet Display Advertising Versus Traditional Ad Spending

New York-based advertising research firm TNS Media Intelligence reports that spending on Internet display advertising rose 6.5% for the first half of 2009, compared to the year ago period. Meanwhile, ad spending in the more traditional television, magazines, newspapers, radio and outdoor mediums, all declined anywhere from 10% to 24%.

Art4Barter In Philadelphia

On December 4 at Philadelphia�s Ven & Vaida Gallery, ten participating artists will be involved in the eighth art for barter exhibit. The artists will show and barter their works with attendees on a face to face basis, negotiating directly for various services and products.

Financial Editor Offers Small Business Tips

Jean Chatzky, the financial editor for NBC�s �Today� show, has five tips for small businesses on her web site at http://www.jeanchatzky.com.

All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)


Are You Beehiving?

According to Vickie Abrahamson, co-founder of trend watching firm Iconoculture and co-author of The Future Ain�t What It Used To Be, the members of a trade exchange are beehiving!

Beehives are small, tightly knit groups that are based on shared passion. Abrahamson says the core human values (love, comfort, community) of the participants don�t change � they just get acted out in new ways!


Attention Trade Exchange Owners. . .It�s GROW OR GO!

The magic bullet for growth is sales, always has been and always will be...yet the industry�s overall growth is anemic. Why? Maybe it�s because we�re not providing on-going education about our unique way of doing business. Knowledge is always a pre-requisite to taking sustained action.

And for those newcomers, the lifeblood of an exchange, awareness of and understanding about the value of trading is even more important.

If you expect prospects to come aboard and your members to be more active traders, but you are perplexed when the results are less than you desire...there�s a good reason. You must continually educate and motivate every month--month after month after month!

Such action is necessary because, let�s face it, more cash business, not trade, is of paramount importance to your members. You must break through this �cash only� focus and redirect their thinking toward barter. Although most exchanges don�t see the importance of doing so, many industry leaders are taking action and so can you.

As the owner of your own operation, there is an easy and inexpensive solution for moving forward...look into using The Competitive Edge newsletter. It�s a camera-ready, 4-page, professionally written, informational marketing tool...available in PDF format as well as print. So regardless of how you reach your prospects and clients, you will have the necessary vehicle.

Written especially for you, the busy trade exchange owner, I am certain it will be the best investment you ever make.

For more information about The Competitive Edge, and how it can benefit you click here.


A Look At Countertrade In Tourism

International tourists are now counted each year in tens of millions, and tourism is today the largest single industry on earth. Huge investments have been made globally in hotels catering to foreign visitors. With the economic difficulties affecting these countries, the problem is how to fill hotel rooms to the point where these investments remain viable.

Many national tourism authorities are using countertrade to expand their business opportunities. For example:

         Canadian farmers supplying barley to a U.S. customer were offered trips to Las Vegas in exchange.

         A chain of spa hotels has been constructed in Hungary by an Italian company with partial payment in vacations and holidays at the hotels.

         To pay for gas piped from Russia, Turkey has considered setting up tourist parks with hotel complexes in Yalta and Baku.

         Cuba has set up a tourist enterprise, Cubanacan SA, to develop organized tours, seaside vacations, and congresses. The hard currency earnings will pay for the foreign expertise to increase hotel capacity and occupancy.

         Cuba also signed contracts with certain countries to construct eight hotels at Varadero, in exchange for sugar, tobacco and nickel.

         India has offered tourism packages on its list of exports available for countertrade deals.

         Egypt once paid for television receivers, supplied by a Japanese company, with tourism for Japanese nationals.

The major advantage of this form of countertrade is that it gives these countries the opportunity to sell their tourism in Western countries where they do not possess effective marketing access.

* * ANNOUNCEMENT * *

25 Years Of BarterNews Issues Now In Digital Format

Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at http://www.barternews-ezine.com.


         International visitors look for BARTER CONTACTS in our Global Barter Section. If YOUR exchange isn�t listed see the forms on the lower left of the page. (Click here.)

         Attention trade exchange owners...thousands of visitors every month visit our BARTER CONTACTS section on our web site where we have names & addresses of barter companies in the USA. If YOUR exchange isn�t listed, or the information is incorrect, you can correct the situation by using the forms to the lower left of the USA map. (Click here.) 

Tell A Friend About Our Blog

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Click here www.barternewsblog.com.


And You Think You Have Competition

Understandably, we�re all plugged into our own industry. Well aware of what�s happening, who the leaders are, what works and what doesn�t, plus we have a general grasp of the overall picture. Sometimes, especially during the day-to-day mundane times we think about other endeavors. How they might be different, with less competition, less pressure, and less risks.

Here�s a situation to ponder. What is the investment in time, energy and money that it takes for success in the motion picture industry? Imagine investing up to five years of arduous work and $25 to $100 million in a new product. Then having to spend another $22 million or so to advertise it, and possibly watching it disappear from the market in less than a month...if it�s not a winner! That�s the sobering formula for many a motion picture recently released.

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