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November 27, 2007

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...11/27/07

Europe Lifts Product Placement Restrictions

Although product placements are banned in most European countries, they are legal on imported American TV shows. Thus, American broadcasters in Europe raked in $1.5 billion last year, in contrast to European broadcasters which earned just $31 million from product placement.

That is about to change. Last month the EU granted final approval to the AudioVisual Media Services Directive, which removes many restrictions on TV product placement. Member states will have two years to adopt the new rules. The law is expected to be a major boost for the European television industry.

Vendors At Seattle�s Pike Place Market Barter With One Another

Paul Vernano, owner of The Confectional at Seattle�s Pike Place Market, is the purveyor of creatively flavored full-size and mini cheesecakes. He says one of the great things about working in the market is that vendors will trade or at least have a �market discount� with neighbor vendors. (In various Southern California malls the same type of reciprocity takes place.)

Pizza Marketplace Growth Slowing

Pizza sales in the U.S. grew only 2.9% last year to $28.5 billion, according to Technomic, a restaurant-industry consultant based in Chicago. Pizza Hut had 18% of the market last year, while Domino�s had 11% and Papa John�s had 6.9%. In various markets across the U.S. the independent pizza store owners are using barter as a way to compete with the bigger pizza chains� ad budgets.

Hank Aaron Trading On Name & Reputation

Hall of Fame baseball superstar Hank Aaron has agreed to be a director with Sports Properties Acquisition Corp. The company to raise $450 million and operate a business in the sports leisure or entertainment industries.

Aaron, one of five directors, will receive 72,000 shares (around 2% of the company) for his participation in the new venture. He is not investing any of his own money in the firm.

Mega-Yachts Growing In Size

Showboats International reports that the number of yachts being built around the world has hit another record. There are now 916 yachts on order that are longer than 80-feet, with 33% of them longer than 120-feet. Industry experts say the biggest spenders are Russians, followed by Saudis, Europeans and Americans.

Social Security Taxes Going Up

The maximum amount of earnings subject to Social Security tax will rise to $102,000, from $97,500 for 2007. Of the estimated 164 million workers paying Social Security tax next year, nearly 12 million (7%) will pay more as a result of the higher taxable maximum.

Between 50 & 100-Million People Joining World Economy Yearly

News Corp. Chairman Rupert Murdoch is planning to expand the company�s recent acquisition�The Wall Street Journal�into developing markets such as India and China. Murdoch estimates upwards of 100 million people a year are joining the world economy...many of them from Asia. He anticipates that they�re going to need up-to-the-minute information about everything happening in their industry, anywhere in the world.

Murdoch is expected to make the Journal�s online edition free, so it can contribute to the development of the growing world economy. He told shareholders that providing free information will see 10 to 15 million people in every corner of the world reading the online edition, rather than the current one-million paid subscribers.

Title Insurance Industry Questioned In California

The $2.6 billion title industry in California has taken a lot of flack, with state regulators and consumer advocates alike pushing hard for regulation. The title industry is countering some of the criticism by unveiling a web site,, that for the first time allows consumers to see what the major title insurers charge for their policies.

By typing in a zip code or city name, Californians in need of title insurance can comparison shop...without having to register or pay a fee.

Wal-Mart�s Incredible Growth

Since Wal-Mart�s initial public offering back in 1970, their stock has multiplied 5,640 times...turning an investment of $10,000 into $56,400,000!

All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)

IMS Announces Record Revenue Of $1.4 Million

International Monetary Systems (OTCBB:INLM), a worldwide leader in business-to-business barter services, has provided its sales volume and revenue figures for October. The month produced the company�s highest revenue total to date, as well as strong new-client enrollments.

The October 2007 results are:

  • Trade volume for the month totaled more than $9.8 million. (This amount represents only the sale side of the transactions.) In October of 2006, the trade volume was $10 million. The higher volume last year was a result of more reciprocal and non-fee transactions. Although the trade volume for October of 2007 was $200,000 less than last year, the actual billable client amount was greater and generated increased revenue.

  • Gross revenue billed was $1.4 million, compared to $1.2 for October of last year, a 17% increase. This revenue was the highest monthly total in the company�s history.

  • New-client enrollments were strong with 300 new members joining the barter network, representing an increase of 117% over the 138 new members signed up in October of last year.

The totals listed above are taken from the company�s internal records and have not been audited.

Trade Exchange Holiday Gift Shows

This is the time of year that barter exchanges will be having their  holiday fairs. Check with your local exchange to see when theirs is  scheduled.

ITEX in San Diego Trade Show
Saturday December 1st  (10 AM to 4 PM)
Location: PartyPals, 10427 Roselle St., San Diego
For more information call: (619) 472-2929


ITEX Inland Valley Barter Fair
Sunday December 2nd  (9 AM to 4 PM)
Location: Ontario Convention Center, Ontario
For more information call: (909) 592-7727

For your local trade exchange click here.

Two Australian Trade Clubs For Sale

Bartertrade Business Exchange Pty. Ltd. and Barterbiz Management Pty. Ltd. were registered in Australia as companies in November 2004 with the intention of running a trade exchange. Seller warrants both are clean companies, with no debts and all ASIC fees up to date. Bartertrade also comes with a Commemorative Record Registration of Company issued by ASIC in 2005.

With the sale of one or both of these companies (both are needed to run a trade exchange) seller will supply a large list of potential members who are familiar with much more, including membership application, welcome letter, and other documents.

Seller is willing to introduce contacts�other exchanges wishing to do contra-deals with Bartertrade, property sources, etc. These contacts offer possibilities for expanding the business both in NSW and Queensland. There is also a list of people wanting to purchase property through barter, and people with properties to sell using part trade.

Seller desires to reserve the right to remain involved with Bartertrade (mainly on the real estate side) as an independent agency, because of ongoing negotiations involving new investment units...separate from the contacts above.

This is a business with much potential that can be run from a home office, making appointments and meeting prospects elsewhere. By adding an Internet site one can cover all angles.

Seller is located in Australia and can be reached by phone 9am to 9pm/7 days at (612) 4737-9849, or by e-mail at

Average Person Spends $203 On Gift Cards During Holidays

U.S. shoppers plan to spend $26.3 billion on gift cards this year, up 6% compared to last year, according to a recent survey. In 2006, consumers said they intended to spend $24.8 billion on gift cards, but actual sales totaled $27.8 billion during the holidays, the NRF found.

The survey, which polled 7,982 consumers from October 31 to November 7, was conducted by BIGresearch for the NRF. They found that the average shopper is expected to spend $122.59 on gift cards this year�up from $116.51 in 2006. Of all shoppers, 87.7% said they plan to buy two or more gift cards this holiday season.

�As consumers become more strapped for time, they are constantly looking for ways to make holiday shopping easier and less stressful,� said Phil Rist, vice president of strategy for BIGresearch, in a statement. �Gift cards allow for a faster and more convenient way to buy gifts for family and friends.� 

What group is spending the most? Hispanics are emerging as top spenders when it comes to gift-card purchases, a separate study found. Some 69% said they spend more than the card amount, compared to 52% of Caucasians and 44% of African-Americans, according to Comdata-Stored Value Solutions� fifth annual gift-card survey.

Hispanics receive gift cards with an average value of $71, a 33% increase from 2006. In comparison, African-Americans receive average card balances of $60 and Caucasians $41, the survey said, which polled people for seven days in September. The study also found that 26% of Hispanics give gift cards to children as a budgeting tool or in lieu of an allowance.

Other findings included:

         Hispanics buy cards with higher initial values and are most likely to reload the cards.

         Ninety percent of Hispanics buy cards at a specific retailer, compared to 38% who use the Internet and 31% who buy cards at gift card malls.

         Some 24% of Hispanics said they prefer cards that also function as a DVD with music, whereas 75% like a card presented in unusual packaging.

Overall, gift-card spending is projected to rise. The average person plans to spend $203 on cards during the holidays, up from $186 last year, according to the survey. Average per-card amounts rose from $46 in 2006 to $53 this year.

 Editor�s note: If you receive gift cards that are not to your liking, you can sell or barter them at You may also purchase gift cards at a cash discount from

Hotel General Managers

Work With Audio/Visual Vendor On Barter

Collect cash, as usual, from the guest accounts staying at your facility that require the use of professional AV services. And rather than shouldering your ongoing employee costs, or your current vendor�s cash agreement for AV services, here�s a much better alternative:

Work with a proven national vendor (a sterling 25-year track record) who will provide all of the AV services for your hotel on a 100% TRADE BASIS! (Payment to be in the form of trade dollars.)

Your hotel�s annual AV billings must be a minimum of $200,000, and this offer is available only in the continental United States.

For a confidential introduction contact Bob Meyer via e-mail:

Attention Trade Exchange Owners:

If your member hotel(s) have a minimum of 10,000 sq. feet of meeting space and annual billings of at least $200,000 for AV services this is a great opportunity to earn substantial cash service fees on the hundreds of thousands of trade dollars your hotel member will be paying the vendor. Contact Bob Meyer at the above e-mail.


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