The weekly newsletter for everyone interested in barter--the world's most versatile business tool!
November 27, 2001
Western-Style Capitalism Works In A Moral As Well As Business Context
Public relations executives from the International Communications Consultancy Organization (representatives from some twenty countries) met in San Francisco November 18 & 19 to respond to a changed world.
The industry challenged itself to persuade the world that Western-style capitalism "works in a moral, and not just a business, context."
Nn'emeka Maduegbuna, chairman of Corporate & Financial, a Nigerian public relations firm, cautioned, "Most of the developing world is still grappling with problems of hunger, illiteracy, disease... What are the multinationals going to do to help?"
"Show me a despot and I'll show you his multinational friends, that's the image," he disclosed.
the communication failure on the part of business and government
change? There's obviously a need for a stronger communications push
to emphasize the benefits of an economically and socially integrated
Barter To Play Role In Advertising Community
Before the American Airlines flight #587 crashed into the Queen's neighborhood, magazine publishers had expected travel companies to resume advertising sometime in the spring.
Now it's more likely to be another year before the turnaround. (The travel industry is on the verge of joining tobacco, technology, financial services, and retail companies in sharply scaling back advertising.)
At the recent IRTA convention, the session on media was most interesting because the attendees participated as well, sharing their recent experiences. Their message was this: regardless of the region they were from, an abundance of advertising inventory (print and electronic) was available and begging to be taken.
the barter industry will play a role in the turnaround as the opportunity
today to secure good advertising inventory (especially on trade)
has never been greater.
Lewis "Spike" Humer Named President And CEO of ITEX
Melvin Kerr Becomes COO
ITEX Corporation's new CEO Spike Humer has been with ITEX for more than two years, having joined the company after more than twenty years as a business manager and corporate executive with other corporations.
He recently announced major cost saving strategies implemented by the company to immediately realign corporate expenses with current cash flows. "While we have a tremendous amount of work to do in the coming months, we remain confident and committed to the future growth of ITEX," Humer declared.
Kerr will take over as COO, the position Humer previously held at
ITEX. Kerr has an MBA from the University of Chicago's School of
Business. He brings more than seventeen years of hands-on management
experience leading start-up, turnaround, transition, and high-growth
Here And There. . .
We welcome your comments, questions, and observations.
� Copyright BarterNews 2003. Redistribution of BarterNews content expressly prohibited without the prior written permission of BarterNews.