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The weekly newsletter for everyone interested in barter--the world's most versatile business tool! |
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| November 27, 2000 Premium Wines Traded Via Global Online Exchange Multi-Currency Trading Available Uvine, a global exchange for trading premium wines, has been launched in the U.S. following a successful European introduction in May. Uvine's marketplace provides an anonymous, neutral, and secure trading floor for wine enthusiasts to buy and sell the most sought-after wines in the world, plus invest in and manage prestigious wine portfolios much as they would shares of stocks. The global premium wine category was worth $45 billion in 1999, and is growing at an annual rate of 6.5% since 1975. In the U.S. market, California luxury wines ($25+ per bottle) and trophy wines ($50+ per bottle) are growing at 20% per year. Uvine is the only wine exchange offering multi-currency trading... currently compatible with 20 currencies. (No barter currencies are yet accepted, but with the growth and consolidation of the industry worldwide, future possibilities exist.) Uvine (www.uvine.com) offers a low, 3.5% exchange fee for traders. Merchants and brokers typically charge buyers between 10% and 35%; traditional auction houses command those fees from both buyers and sellers. Even existing online wine traders charge between 5% and 12.5% on either side of a transaction. Uvine's U.S. headquarters are in Larkspur, California, a convenient location between the world-renowned Napa Valley, the San Francisco Bay Area, and Silicon Valley. Changing Advertising World Embraces Barter To Secure Ownership Rights Historically, advertising agencies haven't claimed ownership rights to the intellectual properties created for clients, because they received a 15% commission on every dollar their client spent for TV time or space in magazines and newspapers. In addition they profited from the awards, awareness, and acknowledgment of their work. But with compensation shrinking, ad shops are beginning to assert ownership over their creative endeavors. In short, the 15% commission is gone, so now agencies are moving to claim a piece of the action of their creations...in the form of licensing revenue generated from advertising characters and slogans. Under the recent TBWA Chiat/Day contract with Pets.com, the agency will receive some revenue related to licensing of Sock Puppet for key chains, coffee mugs, books, greeting cards, toys, and other items. Although the agency won't receive any money from the sale of Pets.com. Some advertising executives say such sharing of ownership rights is long overdue, because the agencies have created enormous value in some icons--a value far beyond the advertising commissions generated. One such example is "Got milk?" Travel Can Save Your Marriage According to Lenore Terr, medical doctor and clinical professor at the University of California-San Francisco, an important enemy of any relationship is boredom--being boring, thinking your partner is boring, and boringly plodding on. That's where play comes in--play, and you cease being boring to one another claims Terr, author of Beyond Love and Work: Why Adults Need To Play. "The tremendous advantage of travel is that you can play, and you have all day long to have fun," she says. Plus you just might come to recognize how much marriage and travel have in common. "Travel is almost always an adventure, and it can restore the sense of adventure to your relationship," concurs Leon Kass, M.D. and co-author of a book on courting and marriage. "Married life is like a grand adventure, and what you've done is chosen somebody to accompany you on the journey that is your life." Contact your local trade exchange for your travel needs. Here And There. . .
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