The weekly newsletter for everyone interested in barter--the world's most versatile business tool!
November 26, 2002
Written by Bob Meyer, Editor of BarterNews
Unusual Barter Deals
Sugarloaf/USA, a ski area in Maine, will again be trading lift tickets for human blood the first week of January. (The ski area does this in conjunction with the American Red Cross drive.)
This will be the third year for the barter offer, the first year saw 40 donors and last year 100 showed up. Even more are expected this time around as local restaurants are getting involved, providing free food and drinks for the skiers who choose to participate.
Grain For A New Car!
In Argentina they've introduced an unusual barter opportunity. It's available to farmers who can provide a semi (truck) load or two of corn or soybeans to a Daimler Chrysler dealer--in exchange they will drive off with a new car. Daimler Chrysler calls the exchange the "Grain Plan."
Canadian Football League Big Traders
These are heady times for the professional football league in Canada. Television viewership, corporate sponsorship, and merchandise sales are all up.
So is the use of barter, with the league's teams busy trading everything from seats to sponsorship deals. Barter has aided the many marketing and promotions efforts, which in turn generate more interest in their product. The league's #1 team, the Montreal Alouettes, reported $4.8 million in barter deals this past season--tops in the league.
ITEX Sells First U.S. Franchise
Wendall Stroderd, one of the top-producing ITEX independent licensed brokers, has become the first ITEX franchisee in the United States. Stroderd is located in Brevard County, Florida.
ITEX CEO Spike Humer says the placement of ITEX franchises will be an important pillar in the company's infrastructure and future success. "Franchising will allow us to foster an environment of performance and consistency throughout the trade exchange and our business network, while generating additional revenues to grow our business."
Humer says the sale and placement of franchises will increase significantly in the new calendar year. For more information on ITEX franchising contact COO Mel Kerr at (702) 220-8030 or visit www.itex.com.
SEC Examining Veritas Reciprocal Deals
Were these trades done for legitimate business reasons? That's the question being asked these days by the Securities and Exchange Commission.
Because using barter deals to artificially inflate revenue is considered fraudulent, what's being carefully scrutinized by investigators is how companies agree to purchase goods and services from each other at or about the same time.
Former Veritas managers said their company's advertising buy was widely viewed as a quid pro quo for the AOL software sale.
Veritas, a California software company, has reported that the SEC has subpoenaed documents related to a $50 million reciprocal transaction with media giant AOL.
(AOL Time Warner recently said it would restate its financial results and reduce advertising and commerce revenue by $168 million, for the period July 2000 through June 2002.)
Lou Dobbs Is Optimistic On Economy
Moneyline anchor Lou Dobbs delivered a message of optimism and challenges at the opening session of the recent Direct Marketing Association's annual convention in San Francisco.
Dobbs stated that we are on the verge of reversing the past seven quarters of declining business investment and six quarters (1.5 years) of declining corporate earnings. He sees inflation being constrained and no more interest rate moves, in either direction, for nine months to a year.
Cost of Failure Not Given Much Attention
The anchor and producer of CNN's Moneyline said the war against terrorism will cost hundreds of billions of dollars in the years ahead. He cited a study by the Brookings Institute on what would happen if one major city were hit by a biological attack, "In addition to the loss of life, in economic terms it would cost $750 billion. This is a war in which we cannot afford one failure," he stressed.
Quantum Leap Forward Contemplated For Outsourcing Industry
Already sizable, the $150 billion outsourcing industry is being given a major boost by the White House's plan that would see 850,000 government jobs going to the private sector.
Entrepreneurs, the wearer of many hats, have long known that working with an outside firm (outsourcing) is worthwhile, because it frees them to concentrate on what they do best.
Many members of trade exchanges believe it's not only an excellent way to get optimum benefits for their bartering efforts, as the outsourcing services are paid with trade dollars, but the most productive as well.
The most popular outsourced services are financial in nature: payroll, tax compliance, claims administration...although security and lawn service are also very popular.
Success is attained by setting up an appointment with one's trade broker, then going over the list you've compiled of tasks that might be done by outside firms...always staying cognizant of the importance of the three C's: costs, credentials, and client recommendations.
Barter Fairs & Holiday Expo's Scheduled
It's that time of the year...trade exchanges across the country will be holding their annual barter fairs and expo's, enabling their clients to make needed holiday purchases on trade. Here are a few we've come across.
If you would like your event mentioned in next week's issue, send us the information via e-mail: "Holiday Event" to email@example.com.
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