November 25, 2003
Written by Bob Meyer, Editor of BarterNews
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Small Business Converts Large, Monthly Cash Expenditure To 100% Trade...Plus Saves 50% On The Cost!!
Here's an exciting story that reinforces the power of working through a trade exchange. BarterNews has done business with this company for twenty years, and we're reprinting their letter for all to read:
"We have a T1 high-speed internet connection at our corporate offices. This connection permits all of our satellite offices (from New England to California) to connect to our corporate servers. We initially had this line with SBC Pacific Bell, and our service fee was over $1,100 CASH per month.
"Today we signed with a local provider. Their T1 service is better and, get this, we will pay for this service 100% trade. We signed a 3-year contract and they wrote into the contract that they will accept trade dollars for the full term of the contract. The monthly fee is $519.99...100% trade!"
Editor's Note: What a great "value added" story! Buy a similar service on full trade and save 50% on the cost of the service. Bottomline: This company converted a 3-year $39,600 cash expense into a $18,720 100% barter arrangement!
you know that your classified ad gets one full year exposure in the
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Clear Channel Communications Commits $120 Million For Public Service Advertising
Clear Channel Communications, headquartered in San Antonio (TX), is a leader in the out-of-home advertising industry with radio and television stations, outdoor displays and entertainment venues in 65 countries around the world.
They recently committed $120 million in donated advertising time and space for Ad Council PSA (Public Service Advertising) campaigns in the upcoming year. It's the largest upfront commitment from a media company in the Ad Council's 60-year history, and a doubling of Clear Channel's current contribution of $60 million.
The Ad Council is the largest producer of PSAs in the country, with more than 50 current campaigns addressing significant social issues ranging from AIDS awareness and energy efficiency to homeland security.
Editor's Note: The Federal Communication Commission's (FCC) Act of 1984 declared that PSA programming is no longer a condition of license renewal. As a result, the amount of advertising time and space that is contributed to PSAs is left to the discretion of individual media companies.
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Don't Miss The 29 Informative Articles Listed In Our "Trade Exchange" Section
Learn how to use barter to reward and motivate your employees, or to assist your most valued customers. See why your company's team of professional advisors should include a barter expert. And check out the ten ways barter can help you build greater assets, plus much, much more!
To read any one or all of these interesting articles see "Barter Categories" listed on the horizontal navigational bar at the top of our web site, and then click "Trade Exchange" on the drop-down menu.
The Growing Reach Of Premier Retail Networks
Premier Retail Networks, which operates in-store TV networks in 5,700 retail locations including Wal-Mart, Circuit City, and Ralphs supermarkets. This new advertising medium delivers 118 million unduplicated viewers every four weeks.
That's a greater reach than any network outside the Big Three and Fox. According to Nielsen Media Research, viewers stay glued to Wal-Mart TV an average of five minutes per visit...and there's no TiVo ad-zapping option.
Ads run in a loop, three times an hour, and can be tailored to specific chains. Airtime costs vary between $50,000 and $300,000 for a four-week "flight" of ads, depending on frequency.
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Autumn Trade Fairs & Holiday Expo's....
November 30: The Southern Oregon Trade Fair will take place the Sunday following Thanksgiving. For more info: (541) 779-6264.
December 2: New England Trade's 7th Annual Barter Expo will be held at the Danversport Yacht Club in Danvers (MA). For more info: (781) 388-9200.
December 3: CTE Cincinnati's Holiday Showcase will take place in Columbus (OH).
December 4: The BXI Columbus Trade Fair will be held at the Aladdin Shrine Center in Columbus (OH). For more info: (614) 848-7788.
December 6: ITEX Denver Holiday Trade Fair will be held at 5293 Ward Road, Arvada (CO). For more info: (720) 889-1365.
December 6: The Oklahoma City Trade Fair will be held in the Plaza Hotel & Conference Center at 4345 N. Lincoln Boulevard. For more info: (405) 528-3337.
December 7: CTE's 23rd Annual Holiday Expo is scheduled at Santa Rosa Veterans Memorial Building, 1351 Maple Avenue, Santa Rosa, (CA).
December 7: BXI-Orange Country will hold its 24th Annual Holiday Barter Faire-BXI's oldest and largest-at the Orange County Fairgrounds in Costa Mesa (CA). For more info: (714) 847-5477.
December 14: TradeAmericanCard's 2003 Barter & Business Expo will be presented at The Grove of Anaheim. For more info: (714) 532-1610.
(Send your "holiday fair/expo information" to: firstname.lastname@example.org)
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