by Bob Meyer, Editor of BarterNews
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Moving Into 2006 With Central Theme. . .
Uniting People & Standards In A Cashless Trading World
Europe Chapter has announced a spring meeting to be held at the
Hotel Haarlem Zuid in Amsterdam, The Netherlands, March 24-26.
includes a meeting of European exchanges, a keynote speaker,
certified trade broker (CTB) training and testing, and roundtable
discussions regarding the title of the conference -- “Uniting people
exchange systems from around the world are welcome to attend. More
information will be forthcoming on the IRTA web site at
and interested parties can e-mail
Build Rapport And Empathy With Your Client Base!!
The most powerful
marketing tool in the barter industry, The Competitive Edge
newsletter, is a monthly, ready to use, professional 4-page publication...no
work is needed!
learn more about The Competitive Edge newsletter and how
it can help build your trade exchange, click
Technology, Cash Discounts May Become Barter Industry’s Major
In the Editor’s Note of BarterNews issue #64,
dynamic changes were alluded to within the business marketplace
during the last 20 years that have caused vastly different clientele
for the trade exchanges. The landscape has continued shifting, and
today’s typical exchange has a preponderance of service businesses
Now, in addition to changes such as consolidations
and franchising booms, the barter industry must be aware of another
growing competitor...technology. Coupled with cash, the historically
major rival of barter, it portends additional challenges for the
The insidious effects of technology can be observed
in the efforts of Craigslist (a classified-ads site) which focuses
on metropolitan areas, eBay’s push into the battle for local
listings, and the ubiquitous Google with its new service, Google
What does that mean? A major shift is underway in how
consumers and small business owners shop for local services. The age
of online discounts and coupons is here...along with an added
Everyone will be able to see multiple offers at a
glance and get a better sense of the best-available overall prices.
Therefore providers will be forced to compete more aggressively.
This will greatly effect pricing and competition among local
businesses, even within the local trade exchange. All will be
competing against the money-saving web opportunities that include
rebates and print-your-own coupons.
As the small business owner astutely compares the
competitive cash pricing in the marketplace against the exchange’s
full retail (sometimes inflated) pricing, not to mention commissions
paid to the exchange, the difference could be startling. So the
barter industry must take note.
As Peter Drucker
often said, “Nothing is predictable except that today’s profitable
business will become tomorrow’s white elephant.” The business model
followed today by those in the barter industry is the same as it was
back in the early nineteen-sixties. Much has changed in the
marketplace since then...is the industry up to the task?
New Money-Making Ideas And Valuable Contacts!
You can obtain
useful, informative ideas and contacts in every available back-issue
Barter Plays Role In Google’s Philanthropic Plan
Google, the web search company, is committing more
than $900 million in stock and a share of its profit to the goal of
doing some good. Their program of corporate philanthropic giving,
partnerships, and investments is called
They will focus on global poverty and energy, as well
as the environment. Google is funding the project with 1% of the
company’s stock and 1% of its annual profit.
expects to spend as much as $175 million over the next three years
on investments and partnerships with nonprofits, socially minded
for-profit businesses, and projects that Google manages itself.
Google has already traded $33 million in advertising
on its web site to more than 850 nonprofit organizations through
the Google Grants program.
In October, Google transacted a classic barter deal with computer
manufacturer Sun Microsystems bartering airtime (advertising) for
hardware, auto-update for synchronization across RSS, and auto-save
for the 2-way web.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
A Gift To A Friend Or Associate. If you know someone
who might benefit from this newsletter, feel free to forward it
to them! (See the “box” at the end of the newsletter
for the forwarding service.)
TradeAmericanCard’s 30th annual Barter Expo will be held at The
Grove of Anaheim (next to Anaheim Stadium) on Sunday, December
4, from 3 p.m. to 8 p.m.. For further information call (714)
Rising sales taxes, as well as auto taxes,
increased the tax burden last year at the state and local levels
for many U.S. households, according to a recent survey of 51
major municipalities. A family of four with an annual income of
$75,000 paid about $6,884 in local and state taxes on average,
or 9.2% of their income. Americans are paying roughly 11.8% of
their personal income in federal taxes annually.
California Governor Arnold Schwarzenegger’s visit
to China last week brought two powerful economies
together...both of which are similar in size. By economic
output, China is the world’s seventh-largest and California
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Technology’s relentless drive forward may be best
exemplified by the announcement that Japan’s Institute of
Technology has a supercomputer that can perform 100 trillion
calculations a second! Furthermore, by 2011 they hope to push
for the creation of a system that will be 100 times faster.
- The surge for “hard assets” is
on a dramatic upswing as bond returns have been driven down due
to the cash flooding into the bond market. Pension funds,
central banks, hedge funds, oil-rich nations and corporations
with surplus cash on their balance sheets, are creating the
surge for hard assets, i.e. real estate, timber and commodities.
- If you've
missed any of our weekly Tuesday Reports the past five
years we have an archive of issues for you at the bottom of
this letter...check it out!