November 17, 2015
Written
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
11/17/2015
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Interconnected Barter Relationships
Constitute Strong Company Infrastructure
When
establishing an ongoing barter purchasing arrangement, it is
necessary to be cognizant of your supplier's needs. For example, if
you require $12,000 worth of a company's services on trade, you must
guarantee them this amount of business each and every year —
without fail — because they expect it and rely on it. To
cement the relationship further, members of your staff should
interact with their staff to assure smooth interaction; thus
ensuring more profitability for your barter supplier. With the above in
place, the final consideration to be discussed with your supplier is
the implementation of a cooperative effort regarding their spending
appetite within the trade exchange. You and your supplier must both
realize that the viability of your ongoing relationship revolves
around their ability to spend the $12,000 you provide, as well as
other business derived through the exchange. It therefore
behooves you (and the exchange's management) to assist your supplier
in establishing their own long-term relationships with various
exchange members. Because when such relationships are in place,
there is less likelihood of running amok down the road.
Such
planning is taking place in exchanges across the country, as astute
business owners realize that strategic barter relationships
transpose into greater profits for their companies. Furthermore,
such alliances create a much stronger trade exchange, as these
interconnected agreements constitute an infrastructure of enormous
strength within the business community.
BarterNews.com — World's Largest
Depository Of
Barter Information
Hundreds of valuable articles,
techniques, and strategies are found in the following various barter
categories:
Travel,
Media,
Trade Exchange
Corporate Barter,
Offset & Countertrade,
Secondary Capital,
Real Estate,
Community Barter,
Restaurant & Entertainment
(The Barter
Categories are found on the horizontal bar at the top - 3rd
button from right.)
Study Shows Entrepreneurs Have Self
Confidence
The annual "Voices of Small Businesses
and Accountants Study," by the maker of Quicken and QuickBooks
financial software, reported some very interesting and revealing
information about our country's entrepreneurs. Here’s a
rundown on what they found:
-
During the past year, 64% of small
businesses and 73% of accountants have invested money in their
operations.
-
The most common investments were
additional advertising or marketing at 40%new employees at
25%, and new technology at 23%.
-
The biggest challenges facing small
businesses — according to their owners — are generating new
business and revenue streams, rising insurance costs, and
keeping up with competitors.
-
75% of small business owners work
with certified public accountants. Of those, 78% seek help with
taxes and 37% obtain bookkeeping services from their CPAs.
Editor's note: It's interesting to see
from this study the important role a trade exchange can play in the
life of a typical small business. For example, their most common
“investment” was for additional advertising and marketing. As a
trade exchange member, you know that acquiring these desired
services on barter is certainly a much better value than buying them
with cash.
Even the biggest challenges of generating new
business and revenue streams are addressed, because a trade
exchange's major focus is providing a unique conduit for additional
business and increased cash-flow … via trade dollars earned and
cash saved.
Money-Making Reports Available From BarterNews
Is Your Trade Exchange Missing Out On
Valuable New Business?
If
your barter company's listing on BarterNews.com isn't current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic - with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly "Tuesday
Report," and the "Contacts
Section" of our site. They use the latter to find barter
companies with which to do business.Is your barter company's listing up-to-date?
To keep your listing current is very easy. See the links below to (A)
update any changes to your company's listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here's how to get on board:
To
make changes to your listing
click here.
For
new listings
click here.
Incorporate Barter Purchases This Holiday
It's time to organize your barter-spending list! As this holiday
season is expected to be especially hectic, take action now to
cement your barter spending. The following suggestions are intended
to help make your holidays more enjoyable — and a little less
stressful.
- Check with your trade broker before you make a
single cash purchase this holiday season. Remember, inventories at
your trade exchange are continually changing and growing.
- Looking to put together a company party this
year? Call your trade exchange broker ASAP.
- Your next call
may be to one of the printers within the exchange to get your
holiday invitations printed.
- Maybe you’ll want special
banners for the office party.
- Also ask about available
entertainment — musicians or a disc jockey make each event a little
livelier and more fun.
- Other considerations include
catering needs, balloons, flowers, a photographer, and a limo for
invited VIPs.
- When looking to provide personal gifts,
you'll want to ask about jewelry, a weekend getaway, a bed &
breakfast, or possibly a health club membership.
- Don't
forget gift certificates that cover the gamut from restaurants and
selected merchandise to special events.
- Make sure to visit
the trade exchange's Holiday Faire or Expo to view the wide variety
of available merchandise.
- Finally, consider your own special
needs around this hectic time of the year. Set some time aside to
get a tan, or visit a beauty salon for a hairstyle and manicure —
yes, men too! And remember to enjoy this festive time of the year.
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The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today's New Age
Of Possibility
There are many forms of secondary
capital — which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our "Secondary Capital Section."
Check it out...
www.barternews.com/secondary_capital.htm.
Get New Money-Making Ideas And
Valuable Contacts!
You can
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
Every
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
We welcome your
comments, questions, and observations.
Copyright BarterNews 2015. Redistribution of BarterNews
content expressly prohibited without the prior written permission of BarterNews.
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