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November 17, 2015

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 11/17/2015

All back issues of "From the Desk..." can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a "box" at the end of the newsletter for your convenience. See you next week...)



Interconnected Barter Relationships Constitute Strong Company Infrastructure

When establishing an ongoing barter purchasing arrangement, it is necessary to be cognizant of your supplier's needs. For example, if you require $12,000 worth of a company's services on trade, you must guarantee them this amount of business each and every year  — without fail — because they expect it and rely on it.
 
To cement the relationship further, members of your staff should interact with their staff to assure smooth interaction; thus ensuring more profitability for your barter supplier.
 
With the above in place, the final consideration to be discussed with your supplier is the implementation of a cooperative effort regarding their spending appetite within the trade exchange. You and your supplier must both realize that the viability of your ongoing relationship revolves around their ability to spend the $12,000 you provide, as well as other business derived through the exchange.
 
It therefore behooves you (and the exchange's management) to assist your supplier in establishing their own long-term relationships with various exchange members. Because when such relationships are in place, there is less likelihood of running amok down the road.

Such planning is taking place in exchanges across the country, as astute business owners realize that strategic barter relationships transpose into greater profits for their companies. Furthermore, such alliances create a much stronger trade exchange, as these interconnected agreements constitute an infrastructure of enormous strength within the business community.



BarterNews.com — World's Largest Depository Of Barter Information

Hundreds of valuable articles, techniques, and strategies are found in the following various barter categories:


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Study Shows Entrepreneurs Have Self Confidence

The annual "Voices of Small Businesses and Accountants Study," by the maker of Quicken and QuickBooks financial software, reported some very interesting and revealing information about our country's entrepreneurs.
 
Here’s a rundown on what they found:

  • During the past year, 64% of small businesses and 73% of accountants have invested money in their operations.

  • The most common investments were additional advertising or marketing at 40%new employees at 25%, and new technology at 23%.

  • The biggest challenges facing small businesses — according to their owners — are generating new business and revenue streams, rising insurance costs, and keeping up with competitors.

  • 75% of small business owners work with certified public accountants. Of those, 78% seek help with taxes and 37% obtain bookkeeping services from their CPAs.

Editor's note: It's interesting to see from this study the important role a trade exchange can play in the life of a typical small business. For example, their most common “investment” was for additional advertising and marketing. As a trade exchange member, you know that acquiring these desired services on barter is certainly a much better value than buying them with cash.

Even the biggest challenges of generating new business and revenue streams are addressed, because a trade exchange's major focus is providing a unique conduit for additional business and increased cash-flow … via trade dollars earned and cash saved.


Money-Making Reports Available From BarterNews


Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company's listing on BarterNews.com isn't current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic - with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly "Tuesday Report," and the "Contacts Section" of our site. They use the latter to find barter companies with which to do business.

Is your barter company's listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company's listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here's how to get on board:

To make changes to your listing click here.

For new listings click here.


Incorporate Barter Purchases This Holiday

It's time to organize your barter-spending list! As this holiday season is expected to be especially hectic, take action now to cement your barter spending. The following suggestions are intended to help make your holidays more enjoyable — and a little less stressful.

  • Check with your trade broker before you make a single cash purchase this holiday season. Remember, inventories at your trade exchange are continually changing and growing.
  •  Looking to put together a company party this year? Call your trade exchange broker ASAP.
  •  Your next call may be to one of the printers within the exchange to get your holiday invitations printed.
  •  Maybe you’ll want special banners for the office party.
  •  Also ask about available entertainment — musicians or a disc jockey make each event a little livelier and more fun.
  •  Other considerations include catering needs, balloons, flowers, a photographer, and a limo for invited VIPs.
  •  When looking to provide personal gifts, you'll want to ask about jewelry, a weekend getaway, a bed & breakfast, or possibly a health club membership.
  •  Don't forget gift certificates that cover the gamut from restaurants and selected merchandise to special events.
  •  Make sure to visit the trade exchange's Holiday Faire or Expo to view the wide variety of available merchandise.
  • Finally, consider your own special needs around this hectic time of the year. Set some time aside to get a tan, or visit a beauty salon for a hairstyle and manicure — yes, men too! And remember to enjoy this festive time of the year.


* * ANNOUNCEMENT/b> * *

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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today's New Age Of Possibility

There are many forms of secondary capital — which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our "Secondary Capital Section."

Check it out... www.barternews.com/secondary_capital.htm.


Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.


Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.



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