November 13, 2007
by Bob Meyer, Editor of BarterNews
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From the desk of Bob
IMS�s Don Mardak Appears Weekly On Radio
CEO of International Monetary Systems (OTCBB:INML), is
appearing weekly in live and taped interviews on �Steve
Crowley�s American Scene� syndicated radio show. Two or
three of these interviews usually run each week; several
were broadcast live from the Money Show held in San
Francisco this past August.
Crowley is the former financial expert from �Good Morning,
America.� On his current show he often has guests such as
Steve Forbes, Joe Battipaglia, Tobin Smith, and other
financial gurus. There are three million listeners per day
on broadcast radio through Business Talk Radio affiliates,
plus a huge audience on the Internet worldwide.
programs are archived for two weeks at
www.businesstalkradio.net...the business shows on
the Talk Radio Network are offered on a barter basis.
Scene Radio� is at
IBM Unveils New Program Encompassing Barter
unveiled a program that will give users of its System-2 main
frames and System-P servers access to third-party
certification. This certification can be used to get energy
credits from either their state government or other trading
program involves Neuwing Energy Ventures, a financial
services firm involved in the emerging business of energy
efficiency certification. Neuwing will take 25% of payment
in barter, i.e., Energy Efficiency Certificates (EECs) as
Kayak.com Partnering With LateRooms To Offer
More Hotel Deals
on hotels are coming as
www.LateRooms.com is working with
wherein Kayak users will have access to real time rates and
availabilities from LateRooms� inventory.
LateRooms.com has a database offering 500,000 bargains
across the U.K. and Europe. The company acts as a clearing
house for unsold hotel rooms, and its range of
accommodations is huge�over 15,000 properties from luxury
5-star hotels down to guesthouses, apartments, and B&Bs.
Facebook�s Incredible Deal With Microsoft
Microsoft�s $240 million investment in the social-networking
web site Facebook values Facebook at $15 billion, or 500
times its estimated 2007 earnings of $30 million. To put
such an evaluation in perspective, if you used the same
evaluation on General Electric, for example, GE would have a
market cap of $11 trillion...which is just $3 trillion short
of the annual U.S. gross domestic product.
Travel Costs Will Rise According To Global
American Express 2008 Global Business Travel Forecast says
international business-class fares will jump 5% to 10%, and
hotel rates 4% to 7% (5% to 8% on higher-end hotels). Three
factors will create the rate increases - strong demand,
tight capacity, and oil costs.
India�s Utility Eyes Coal In Power-Plant
state-owned generation utility NTPC and Indonesian
coal-miner PTBA are actively engaged in structuring a very
large barter deal. The full significance is yet to be
determined, but NTPC will take equity in the Indonesian
firm�s coal acreage, in return for helping them set up a
power plant in Indonesia.
Carson City Bartering Acreage To Secure Open
City (NV) located in Douglas County, is intent on creating
views and open spaces for its citizens. They will do so by
securing rights on pasture lands, obtaining needed land in
Douglas County by exchanging 1,722 acres the city currently
Vietnam, North Korea Looking To Barter
countries of Vietnam and North Korea have agreed to broaden
cooperative ties, including the potential establishment of
trading or investment joint ventures (JV), and the
facilitation of countertrade.
Netcraft.com web-server survey identified nearly 143
million web sites, adding up to untold billions of web
Flexible Staffing Use Is Swelling Worldwide
Australia-based Hays is the world�s seventh largest
recruitment-consultancy with 120 branches in 38 locations
throughout Australia, New Zealand, and South East Asia.
report the number of employers utilizing flexible staffing
approaches (temporary or contract workers, part-time staff,
casual staff and job sharing) has risen from 65% in 2004 to
80% in 2007.
information go to
Gazprom, Ukraine Reach Barter Deal For $2
Russian gas monopoly OAO Gazprom has reached an agreement on
settling Ukraine�s $2 billion debt for gas supplies. Ukraine
is repaying the debt by transferring gas from underground
storage facilities in Ukraine to Gazprom for further export.
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"From the Desk...� can be accessed by
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newsletter for your convenience.
See you next week. . .)
The Million Dollar Feature Movie Made
Editor�s Note: I met
Mark Knudsen back in 1988, and spent several hours sharing ideas and
information with him at the Disneyland Hotel in Anaheim. Our common
ground was our respective publications, Mark was the publisher of
The Travel Agent�s Hotel Guide.
Before the meeting
ended we had cemented a business relationship, and he became an
advertiser in BarterNews until he sold his publication to the ITEX
organization four years later.
That same year (1992)
in issue #25, an article titled, �ITEX Revisited� highlighted how
ITEX was using the newly acquired Travel Agent�s Hotel Guide to
secure hotel inventory in Mexico and the USA...trading space in the
publication for room nights.
We recently came across
the following article in MovieMaker magazine and wanted to share it
with our readers for obvious reasons. . .
Mark Knudsen, who lives in
Redmond, Washington, with his wife and five children, has dedicated
a good portion of his career to proving that most anything that can
be bought or sold can also be traded for. When you walk through his
office or home you�ll find that virtually every stick of furniture,
every piece of art on the wall, every item in the yard from the
shrubs to the trampoline, all bartered for. To make his 35mm
feature, Summer of the Eagle, (shot in Utah) last August,
Knudsen had to barter everything from raw stock, Panavision camera
equipment, grip rental and lab services to talent, catering, and the
expertise of over 20 seasoned crew members. The following is Mark's
story in his own words:
I guess I always knew I'd
make a movie someday. It's one of those things that kind of sits in
the back of your mind and when somebody asks �What would you do if
you had a million dollars?� I would always answer �Make a movie.�
When I was in college in the
seventies, I had a creative writing class where I wrote the first
draft for �Summer of the Eagle.� Little by little I added to the
script, developed the story, and whenever I'd tell it people would
say �Hey, that'd make a great movie.�
In 1975 I met Mike Karr.
Mike is the son of a filmmaker with celluloid coursing through his
veins. Mike had been taught all the technical knowledge about film,
lighting, sound editing, etc. since he was knee-high to a tripod. He
had a bunch of 16mm gear that we used to make TV commercials and
industrial films for our part-time jobs during college.
One day we were introduced
to a woman who told us she knew an investor who had a million
dollars or so that he wanted to invest in a feature film. A few
weeks after we delivered the script for �Summer of the Eagle,� we
were told that he had chosen my film for his investment dollars.
At this point we both quit
our jobs and went into a pre-production frenzy. We had everything
lined up for a summer shoot, and we had already made plans for the
big bucks we were about to receive. But the day before the investor
was to sign the contracts and put the money in our bank account, he
was arrested for counterfeiting!
Knudsen: sold on the beauty
After that, Mike and I both
got married and started raising our families and went our separate
ways. �Summer of the Eagle� went on the shelf, but Mike and I both
vowed that someday we'd make that movie.
I moved to Seattle with my
family and worked in advertising, publishing, and various forms of
corporate barter. I published a travel magazine (The Travel
Agent�s Hotel Guide) for about nine years that introduced me to
the concept of bartering travel for media and vice versa. This
endeavor allowed me to trade advertising space in my magazine for
travel credit. I traded advertising to hotels who paid with credit
for their empty rooms. I was able to generate over $1,000,000 worth
of hotel credit this way.
Mike stayed with filmmaking,
focusing on documentaries, TV commercials, music videos, etc. About
a year before two of my boys were old enough to have the main parts
in the movie, I contacted Mike. I said I'll come to the table with
the script, the actors, the raw stock and processing, the grip and
camera equipment, the food and lodging, and anything else I could
barter for, you bring your crew and your expertise. We had about
$20,000 between us for incidentals, but in almost all cases we were
able to convince the cast and crew to receive payment in a
combination of travel and investor points in the movie.
When we started filming last
summer, everything came together. Mike and I were fulfilling a
life-long dream and no one could stop us. We hope to sell �Summer of
the Eagle� very soon.
Real Estate Finance Pioneer Sees
Staggering Global Potential
66, has been a pioneer in real estate finance, championing the
real estate investment trust (REIT) as the optimum model for
owning real estate in terms of liquidity.
real estate transaction to date was this year�s $23 billion sale to
the Blackstone Group of Equity Office, the office-tower company he
spent three decades building up.
Zell says he
was never driven by accumulation, but rather by achievement. His
favorite adages are: �Unless you�re the lead dog, the scenery never
changes,� and, �Be a risk taker...however, define risk by your own
What about the
future? The following are some of the comments he made last month at
the New York Historical Society, in Manhattan.
Zell said we
were in the �greatest monetization period in the history of the
world.� What does this mean? Think of it this way: if you own an
office building, and go public offering shares on your property, you
have �monetized� the asset.
realized cash, turning a physical thing into a tradable security.
That tradable security is in high demand these days, because people
want that steady income from real estate. And the monetization of
real estate is the process used for meeting that demand. On a global
scale, this trend is only just beginning.
If you examine
the size of publicly traded real estate markets around the world,
compared with the total stock of real estate in each region, you see
that very little real estate trades in the public markets. Europe
has total real estate properties worth some $6.3 trillion, yet has
only a tiny sliver in the public markets�about 2.8%.
European countries only recently enacted U.S.-style real estate
legislation. According to Cohen & Steers, �In Europe, in 2007 alone,
the United Kingdom, Germany and Italy enacted [such] legislation.�
Suddenly, sealed-off private real estate has an open door to public
Cohen & Steer
goes on to note: �The sheer size of German private real estate
holdings, for example, is extraordinary; a significant amount of
these holdings could enter Germany�s public real estate market by
Then there is
Asia. Parts of Asia, such as Japan, Singapore and Hong Kong, have
had U.S.-style real estate laws in effect since 2000. So they are
ahead of Europe. But the opportunity remains large. As you can see,
there is still only a small sliver of real estate holdings in public
hands. Privately held real estate makes up the vast majority.
Zell is bullish
on even North American commercial real estate. He said, �You must
remember that commercial real estate is a global market. For a
euro-based investor, U.S. real estate looks cheap.� As the dollar
tumbles, it puts U.S. assets on sale. (For a U.S.-based investor,
this trend of global monetization of real estate is a great thing.
The more publicly traded global real estate out there, the more ways
you have to hedge yourself against a falling dollar.)
Zell is no
pie-in-the-sky theorist. He is active himself in Brazil, Mexico and
Asia. He owns property and businesses all over the world. He sees
with his own eyes the deals still there for the taking. Recently,
for example, he described picking up a Mexican warehouse only 100
miles from the Texas border that pays a 14% cash yield.
that �steady income from a tangible thing�more now than ever, as
Zell pointed out. And the market will respond. The big trend in real
estate is the conversion of private real estate into public stocks.
Also, rapidly growing economies in Asia and South America push the
demand for all things real estate. They need more of everything�from
retail space to office buildings to warehouses.
So you have
lots to build, lots already out there in private hands and vast
pools of money ready to own real estate. Today we see sovereign
wealth funds�those huge piles of cash in government hands
(especially those of the Persian Gulf states and China).
Zell pointed out that we have �only begun to see the impact of
sovereign wealth funds on world demand [for real estate].� Zell
opined they will be steady buyers, his advice, � buy bricks and
Triton Moving Toward Barter � Eyeing Internet Radio Sales
With last week�s acquisition of Excelsior Radio
Networks, Triton Media Group aims to evolve the network radio
business beyond traditional on-air boundaries to include an
equivalent network buy on the Internet, according to MediaWeek.
Although terms were not disclosed, Oaktree
Capital is estimated to have paid Lincolnshire Management north of
$100 million for Excelsior. Lincolnshire Management will remain a
stakeholder in the combined company.
The deal combines Triton�which provides a suite
of digital products and services to 1,000 radio stations�with
Excelsior�s syndicated programming, traditional radio networks (Dial
Global), and interactive business (MJI Interactive) across 2,000
The unique combination of assets enables Triton
to bring to the online space the traditional network-radio strategy
of aggregating inventory locally to achieve national reach.
To build out a digital network that can be
integrated with Dial Global�s traditional radio networks, Triton
proposes to convert its fee-based relationships with stations to a
barter arrangement for both on-air and online inventory. Integrated
packages are expected by early next year.
Days after the acquisition was announced,
Triton�s Mass 2 One Media, which provides a suite of online audience
engagement applications (social networking, text messaging and
loyalty/reward programs), inked a barter deal for on-air and online
inventory. The agreement was with The Content Factory, syndicators
of The Dan Patrick Show, and accompanying web site.
The market Triton envisions for integrated
on-air and online radio packages is wide open. Currently about 95%
of radio internet revenue is locally generated, but Neal Schore,
Triton�s president and CEO, sees a much larger marketplace. �As it
matures, we think it will be a 75/25 split. It wouldn't shock me to
see a 50/50 split, and grow to at least $5 billion in the next few
years,� he said.
�There hasn�t been a lot of opportunity in
network online,� said Matt Feinberg, senior vice president of
national radio for Zenith Media. �One of the concerns we have is
that they be able to control what they�re selling. A big part of it
is owning the assets. That�s why network radio hasn�t gotten into
Work With Audio/Visual
Vendor On Barter
Collect cash, as usual, from the guest accounts staying at
your facility that require the use of professional AV
services. And rather than shouldering your ongoing employee
costs, or your current vendor�s cash agreement for AV
services, here�s a much better alternative:
Work with a proven national vendor (a sterling 25-year track
record) who will provide all of the AV services for your
hotel on a 100% TRADE BASIS! (Payment to be in the form of
Your hotel�s annual AV billings must be a minimum of
$200,000, and this offer is available only in the
continental United States.
For a confidential introduction contact Bob Meyer via
Attention Trade Exchange Owners:
If your member hotel(s) have a minimum of 10,000 sq. feet of
meeting space and annual billings of at least $200,000 for
AV services this is a great opportunity to earn substantial
cash service fees on the hundreds of thousands of trade
dollars your hotel member will be paying the vendor. Contact
Bob Meyer at the above e-mail.
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant�s sales & profits.
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The Growth and Use of Secondary Capital (New Money) Creates
Unprecedented Wealth In Today�s New Age Of Possibility
many forms of secondary capital�which can be defined as any
financial instrument that measures and communicates value in a
common language. Would you like to see and learn more about the many
forms of secondary capital?
We have 70
free, informative and inspiring, articles for you in our �Secondary
Capital Section.� Check it out...
New Money-Making Ideas And Valuable Contacts!
You can obtain
useful, informative ideas and contacts in every available back-issue
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
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