BarterNews Logo



Bob Meyer

Beyond The Limits Of Cash or Credit

Platinum Sponsors:

IMS Barter Logo

Fast Start Programs

Mentor Capital


Sponsors Menu

November 12, 2013

Written by Bob Meyer, Editor of BarterNews

We Want You To Know...When you sign up to receive the FREE weekly Tuesday Report announcement your e-mail address will never be sold, traded, or given to another party.

Please Note: We receive e-mails from people who have signed up for the Tuesday Report, and then tell us they’re not receiving our weekly announcement. In most cases this is because they’re blocking unwanted e-mails.

To ensure that our weekly Tuesday Report e-mail announcement reaches your mail box, we suggest you add to your address book or safe sender list.

If you are a frequent visitor to our site we suggest you hit the "refresh" button from time to time as we add information to our site several times a week. � World�s Largest Depository Of Barter Information

Hundreds of valuable articles, techniques, and strategies are found in the following various barter categories:

  Entrepreneur�s Corner,



  Trade Exchange,

  Corporate Barter,

  Offset & Countertrade,

  Secondary Capital,

  Real Estate,

  Community Barter, and

  Restaurant & Entertainment

(The Barter Categories are found on the horizontal bar at the top - 3rd button from right.)

Use Barter To Lower Your Taxes

Every business owner knows it is less expensive to use independent contractors than it is to hire employees. Because employees cost the business owner FICA, worker�s compensation premiums and other expenses, the cost of employees frequently soars above an average cost of 25% of the actual payroll amount. Independent contractors, on the other hand, cost only the amount of their contract fees since they are responsible for their own employee taxes.

An independent contractor who belongs to a trade exchange, and who accepts trade dollars for certain services has created evidence of being in business � much the same as if he or she has a business license or rents office space.

Because the aforementioned are things that business owners do, an independent contractor who does them has shown a strong indication of being a business owner. As opposed to someone who simply performs tasks for another, yet claims to be an independent contactor.

Trade dollars spent on improvements increase one�s �basis� (purchase price plus value of improvements) and therefore lowers the tax bill when selling. Consider the business owner who wanted to make improvements on her real estate investment, knowing she would be selling the property in the future. Because she did not intend to �roll over� the property on a tax-free exchange, she would have a capital gains tax on any amount received above her basis.

But with a creative use of the trade dollars, she used trade dollars to lower the tax liability, while at the same time making valuable improvements that increased the property�s marketability and value. Consequently, when she finally sold the property her tax bill was nearly eliminated with the increased basis.

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company�s listing on isn�t current, you are definitely missing out on new business. The web site receives heavy traffic � with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly �Tuesday Report,� and the �Contacts Section� of our site. They use the latter to find barter companies with which to do business.

Is your barter company�s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company�s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here�s how to get on board:

To make changes to your listing click here.

For new listings click here.


We have packages of back issues still in print, approximately 30 issues in all.
To order: Click here

Marketing Secrets

In his book Guerrilla Marketing, Jay Levinson tells us that when working with clients he considers the greatest stumbling block to be their inability to understand commitment. He suggests thinking about the following list each time you run an ad and achieve less of a response than you expected �

  • The 1st time a man looks at an ad, he doesn�t see it.
  • The 2nd time, he doesn�t notice it.
  • The 3d time, he is conscious of its existence.
  • The 4th time, he faintly remembers having seen it.
  • The 5th time, he reads the ad.
  • The 6th time, he turns up his nose at it.
  • The 7th time, he reads it through and says, �Oh brother!�
  • The 8th time, he says, �Here�s that confounded thing again!�
  • The 9th time, he wonders if it amounts to anything.
  • The 10th time, he will ask his neighbor if he has tried it.
  • The 11th time, he wonders how the advertiser makes it pay.
  • The 12th time, he thinks it must be a good thing.
  • The 13th time, he thinks it might be worth something.
  • The 14th time, he remembers that he wanted such a thing for a long time.
  • The 15th time, he is tantalized because he cannot afford to buy it.
  • The 16th time, he thinks he will buy it someday.
  • The 17th time, he makes a memorandum of it.
  • The 18th time, he swears at his poverty.
  • The 19th time, he counts his money carefully.
  • The 20th time he sees the ad, he buys the article or instructs his spouse to do so.

Money-Making Reports Available From BarterNews

Cut The Noise & Cut To The Chase!

If you don�t think that our society is experiencing a communication overload, you really are living under a rock. We can over-share every aspect of our lives in real time via social media. We can record all of the ups and downs of our personal sagas through blogs. We can call or text anyone at any time.

And the communication avalanche doesn�t exist just in our personal lives. Today, it�s a lot easier to get in touch with coworkers and ask them for information whenever and wherever you need it. And you can share every detail of your current project with your boss just by clicking �send.� We�re much better off than we were 20 years ago, right?

Well, maybe not. According to OfficeMax cofounder, former CEO, and serial entrepreneur Michael Feuer (pronounced �Foyer�), innovations in communication sometimes make it more difficult to get the point across.

�Since we can say as much as we want in multiple forums these days, almost everyone � including businesspeople � provide too much information (TMI) in their exchanges,� points out Feuer, author of the new book The Benevolent Dictator: Empower Your Employees, Build Your Business, and Outwit the Competition. �In many organizations, the art of cutting to the chase has been lost.�

Feuer knows what he�s talking about. He has been involved with launching a number of business ventures, including OfficeMax and Max-Wellness, a recently launched one-of-its-kind health and wellness retail chain concept.

The lessons he�s learned have convinced him that a great leader�s management style should mirror that of a benevolent dictator, which is not as scary as it sounds. Because at the end of the day, the dictator side of you calls the shots and makes the difficult decisions, but your benevolent side does so while putting the interests of the organization and your customers ahead of your own. And part of being a benevolent dictator is requiring clear, concise communication at all levels, so that key decisions can be made quickly and effectively.

�Before today�s instant transmission of words and numbers by lightning-fast speed, you had to talk to your boss in person, on the phone, or in a hard copy report,� Feuer explains. �In all of those formats, it was in your best interest to get to the point quickly. These days, though, there are e-mail in-boxes, shared calendars and documents, instant messaging programs, and much more. Employees can send a constant stream of information to others � and that�s a problem that�s bleeding into face-to-face interactions, too.�

If you�ve ever asked an employee or a coworker a basic question and gotten an e-mail that took you 15-minutes to read and answer that should have taken 30-seconds, then you know what Feuer is talking about. �Your team members may want to provide you with excessive detail in the hope that you will recognize them as the ultimate experts on various topics. However, you must let them know that a succinct response is much more valuable.�

To encourage more concise and effective communication in your organization, consider Feuer�s tips:

Be clear about what you need. The first step in encouraging concise communication is to be straightforward about what you need. In other words, if you don�t want to read between others� lines, don�t force them to do so with you. Remember, though, that one size doesn�t fit all, so you may have to infuse your cut-to-the-chase request with humor or compliments to soften the message � or you may have to resort to the �ton of bricks� approach.

�When someone is giving me way too much information, I politely interrupt and tell him that I recognize him as an expert on the subject matter being discussed,� Feuer shares. �Then I say that since I know it�s a given that this person knows his stuff, I merely need a short sound bite. Usually, this strategy soon leads to more frequent one- or two-sentence summaries. If it doesn�t, well�that�s when the ton of bricks comes in!�

Overhaul voice mail and e-mail. If someone is consistently wordy with you, odds are that person is loquacious in most other situations, too. Asking her/him to put the bottomline upfront when reporting to you is a good first step, but you must be sure that person is applying this lesson to other aspects of the workday. A good place to start is with voice mail and e-mail, since these forums are used frequently throughout the day.

�Survey your team members� current responses for their business e-mail and telephone messages, and prepare to be shocked by the content and length,� Feuer advises. �Then supervise the shortening process. You may even have your HR or PR department provide brief scripts for employees who have trouble keeping their messages short. Each script should be tailored to the person�s job function and provide an alternate contact for emergencies. I think you�ll find that your team appreciates the scripted assistance, because it gives them one less thing to worry about.�

Talk through conversations. Now that you�ve tackled e-mails and recorded messages, it�s time to move on to something a little less predictable � conversations. While you can�t control every word that comes out of your team members� mouths, you can establish standards of what is appropriate. Tell them that brevity and clarity are key, and point out that these things will set your organization apart from the competition. After all, clients and callers will appreciate the chance to do as much talking and question-asking as they want.

�Also consider asking your employees to end all conversations and messages with a tagline that expresses your organization�s best attribute,� suggests Feuer. �Some tried-and-true examples are �Your satisfaction is our number-one priority,� and �Getting to the point makes us better.� At Max-Wellness, our branding tagline is simply �Be well.� I�ve found that clients respond better to these than gratuitous endings like �Have a stupendous day.��

Get frequent updates from key people. (Simply put, micro-manage.) Somewhere along the line, micro-management has become a bad word. It conjures up images of bosses who can�t delegate, who don�t trust their team members, and who don�t give employees room to do their best work. No, you shouldn�t do your team�s work for them, but according to Feuer, you should get regular as well as succinct updates from key people. These fast-and-frequent communications allow you to keep your finger on your organization�s pulse.

�When you know what�s happening in real time, you can accelerate your organization�s growth and prevent garden-variety problems from snowballing into disasters of epic proportions,� explains Feuer. �During the first 18 months of OfficeMax, I required every store to call my home seven nights a week to give me sales figures, which I recorded in a ledger. This ritual helped me to manage our growth by knowing our daily cash-flow, with an emphasis on accounts payable down to the last few dollars. This protocol not only accelerated our growth but set a management style for executives to operate in a similar know-what�s-happening fashion. Don�t underestimate the importance of remaining aware of the flow of factual information!�

Use your negatives sparingly. Say you�re telling your team everything they need to know, but you still aren�t getting the results you want. What gives? Well, the problem might lie in how you�re delivering that cut-to-the-chase sound bite. Think about it. How many of your announcements start with a negative, followed by a litany of unpleasant consequences? (For example, �If we don�t increase sales next month, we�ll have to start letting people go.�)

�Many leaders think that this style is more forceful and expedient, but it�s actually counterproductive,� says Feuer. �If you make too many of these negative announcements, your employees will be motivated only by fear and desperation � at least in the beginning. As time goes on and a majority of your threats don�t come to pass, your team will come to see you as a knucklehead. Consequently, they�ll start to ignore your message altogether.�

Look in the mirror. The Golden Rule � �do unto others as you would have them do unto you� � definitely applies to leadership and business. It�s always a good idea to treat your team as participants and partners in whatever you�re doing; not just as people to blame when something goes wrong. Remember that they appreciate appropriate amounts of respect and praise, and that they also enjoy being given credit for having the ability to grasp the obvious.

�If you�re not getting the results you want, you might be the problem,� Feuer claims. �Leaders, especially those nearer to the top of the organizational hierarchy, sometimes forget how it felt to be directed. Ask yourself how you�d want to be told to do something important. Chances are it wouldn�t be to do something or else face dire consequences, without any further explanation. When you�re open about what�s at stake and use a logical positive tone, you�ll probably find that your communications take root and grow.�

Remember that the medium is the message. If you�re like most leaders, every minute of your day is more than spoken for. Thus you may tend to tell your team what they need to hear, regardless of the overreaching circumstances. Despite your busy schedule, always try to keep in mind that the vehicle or venue you select to deliver your directive is just as important as the point itself. Good news should be presented in an upbeat setting, and more serious subjects should be broached in a setting that�s strictly business.

�Delivering a serious concern about sales would be an inappropriate announcement to make at an awards event, for instance,� says Feuer. �Knowing when to say the right thing will lend your message credibility and significance.

�Yes, there will always be some people who will require the ton-of-bricks approach when it comes to giving and receiving appropriate communication,� Feuer concludes. �But if you�re open about the level of succinctness that you want and model those behaviors yourself, you�ll find that most of your team will get on board quickly. And chances are, they�ll also be grateful that you�ve cut out all the background noise.�

Michael Feuer cofounded OfficeMax in 1988 starting with one store and $20,000 of his own money, a partner, and a small group of investors. As CEO, he grew it to more than 1,000 stores worldwide with annual sales topping $5 billion. He is also CEO of Max-Ventures, a venture capital and retail consulting firm, and founder and CEO of Max-Wellness, a comprehensive health and wellness retail chain launched in 2010.


How To Get More Sales In Hyper-Competitive
Restaurant Industry

Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant�s sales & profits. More-->


The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.�

Check it out...

Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.

Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.

Give A Gift To A Friend Or Associate. If you know someone who might benefit from this newsletter, feel free to forward it to them! (See the �box� at the end of the newsletter for the forwarding service.)

We welcome your comments, questions, and observations.

� Copyright BarterNews 2013. Redistribution of BarterNews content expressly prohibited without the prior written permission of BarterNews.