Attention Trade Exchange Owners. . .It�s GROW OR GO!
The magic bullet for growth is sales, always has been and always
will be...yet the industry�s overall growth is anemic. Why? Maybe
it�s because we�re not providing on-going education about our unique
way of doing business. Knowledge is always a pre-requisite to taking
And for those newcomers, the lifeblood of an exchange, awareness of
and understanding about the value of trading is even more important.
If you expect prospects to come aboard and your members to be more
active traders, but you are perplexed when the results are less than
you desire...there�s a good reason. You must continually educate
and motivate every month--month after month after month!
Such action is necessary because, let�s face it, more cash business,
not trade, is of paramount importance to your members. You must
break through this �cash only� focus and redirect their thinking
toward barter. Although most exchanges don�t see the importance of
doing so, many industry leaders are taking action and so can you.
As the owner of your own operation, there is an easy and
inexpensive solution for moving forward...look
into using The Competitive Edge newsletter. It�s a
camera-ready, 4-page, professionally written, informational
marketing tool...available in PDF format as well as print. So
regardless of how you reach your prospects and clients, you will
have the necessary vehicle.
Written especially for you, the busy trade exchange owner, I am
certain it will be the best investment you ever make.
For more information about The Competitive Edge, and how it
can benefit you
Thought Of The Week
�When a customer complains, consider getting down on your knees to
offer profuse gratitude because that person has just provided you
with priceless advice � free of charge.�
�Oren Harari, in March issue of �Management Review�.
How To Build Your Networking Know-How
get a business card, don't just file it. Write on it everything you
know about the person � hobbies, interests, children � anything that
might be helpful in later conversations with that person. It�s
better than relying on your memory.
�X � Marks The Spot
have a few Generation X employees in your company? Are you wondering
what types of trips they would prefer for an earned award?
to the Radnor (PA)-based The Collegiate Marketing Co., X-ers are
most interested in fantasy places like Costa Rica and Fiji. They are
also interested in active vacations � they would prefer to climb a
mountain, go whitewater rafting or exploring, rather than just
sitting on the beach.
your trade exchange for trips that fit these criteria.
3 Factors Determining Your Peak Performance State!
read best-selling author Tony Robbins (Unlimited Power and Awaken
the Giant Within), you'll learn that three things determine your
energy or �peak performance� state.
clearer the positive focus you have on what you�re doing, the better
chance for high performance. So the first factor that determines
when you�re in this state is what you focus on. For a company it�s
the visionary part of leadership...including your organization's
mission, values, and visions of perfection.
factor is your physiology (how you walk, breathe and act.) It�s
important to recognize that actions � not words � are what matters.
For energy to be maximized in your organization, what you�re
focusing on must be translated into behavior.
factor determining your �peak performance� state is your routine.
How you go about doing something. What is done first, second and
then third? A routine that matches with aligned physiology and focus
is powerful in terms of individual performance. (Professional
athletes are good examples of such physiology alignment.)
organization it�s your company�s systems � policies, procedures and
guidelines � that are important. In short, you must align your
systems with your company�s visions and behavior.
Time Is Money, So It's Not Too Early To Think About.
establishment is especially busy prior to Christmas, you'll want to
notify and encourage your regular barter customers to schedule early
service not only shows respect for them and their business, but
you�ll free-up time for any new customers during the hectic
holidays. This, in turn, will enable you to enlarge your customer
base and �grow sales.�
International visitors look for BARTER CONTACTS in our Global Barter
Section. If YOUR exchange isn�t listed see the forms on the lower
left of the page. (Click
Attention trade exchange owners...thousands of visitors every month
visit our BARTER CONTACTS section on our web site where we have
names & addresses of barter companies in the USA. If YOUR exchange
isn�t listed, or the information is incorrect, you can correct the
situation by using the forms to the lower left of the USA map. (Click
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