Another organization for artists is Creative
Capital, which tries to supply the financial grounding as it applies
the model of venture capital to the arts. Artists are given seed
money for projects in exchange for a percentage of any profits.
Since it has a stake in the project?s success, it offers artists
support services such as strategic planning and workshops in
managing finances.
The New York-based nonprofit has not only given
out over $6 million to 242 artists, an average of $25,000 to $35,000
per project, it has also trained more than 1,000 artists in career
planning, money and time management, and goal-setting at its
workshops.
Fractured Atlas, a nine-year-old organization,
is another group that provides a variety of support services to
individual artists and arts organizations...perhaps most notably
health insurance.
The group?s leverage enables 2,000
artists to benefit from large group rates on health insurance
coverage. It offers eight health plans, ranging from $10 a month to
$400 a month.
Could Your Home Be Used For A Movie Or TV Commercial?
If your home
is chosen for a movie or TV commercial setting, the payoff can be
much larger than cash fees of $1,000 to $15,000 a day. It all
depends on a film?s budget, the length of shoot, and the owner?s
negotiating skill.
Compensations
have included everything from a fresh coat of paint outside or
inside to an overhaul of the landscaping to a new deck added (with
your permission). Film companies try to leave a home in the same
condition as they found it?or better.
To get a leg
up on the competition list your home with your local film
commission, and ask for a list of location agencies. (Agencies act
as agents for your house, aggressively promoting it in exchange for
taking a cut of 10% to 30% from the shooting fee.)
Many Bed & Breakfast Inns Closing Due To Low Occupancy
According to
Smith Travel Research, hotel rooms now stand at close to 71%
occupancy. B&Bs, which depend less on weekday business travel, have
occupancy rates closer to 41%.
With such
occupancy rates, plus the costs to maintain the business coupled
with rising interest rates it has been more difficult for innkeepers
to pay the monthly mortgage and still earn a profit by renting rooms
to seasonal and weekend guests.
So change is
underway...and the traditional bed and breakfasts which have thrived
for decades by promising to make guests feel like family are closing
down. The dynamic is playing out across the country.
Behind the
vanishing inns is a simple equation: Many B&Bs are worth more as
properties than as businesses. The California Association of Bed and
Breakfast Inns says seven of its members sold their properties last
year, each to buyers planning to convert them into private homes.
The
Professional Association of Innkeepers International (PAII) reports
that the number of rooms in B&Bs and country inns decreased 11% in
2004 and now number 148,000. PAII was formed in 1988 and the trade
organization estimates that the country?s 20,000 inns generate some
$3.4 billion in business. Interest in B&Bs grew with the 1980s TV
show ?Newhart,? whose main character traded a career as a New York
writer to become the proprietor of a Vermont inn.
Given the
number of B&B rooms and their low occupancy rate, here?s a market
the barter industry could help by providing a much-needed assist.
New Advertising Venue...Tables At Mall Food Courts
Thanks to
Clear Channel Communication?s outdoor unit, table-top advertising in
food courts is coming to malls around America. Already leading mall
operators like Simon Property Group and Westfield Group are
involved.
The
advertisements are set into tables under clear plastic screens, safe
from doodlers and spilled food. The space for the advertisement is
three quarters of an inch (3/4?) deep, allowing room to display
objects such a T-shirts or mobile phones.
Diners spend
an average of 32 minutes in the food court, according to Los
Angeles-based Creatable Media which came up with the concept, so
diners will have plenty of time to take in the messages. Creatable
has already lined up business from big companies like mobile-phone
service provider Cingular Wireless and TV networks WB and Lifetime.
Creatable
foots the bill for replacing table tops, it also replaces colored
trays with clear ones. And the malls will get a portion of the
proceeds, but they must ditch tray liners.
Advertising
cost on the table tops is generally about three times higher than on
paper liners in trays, which up to now have largely been the
bailiwick of local advertisers
The tables are now in 63 malls, and Creatable Media CEO Vince Pierse
has plans to deploy them in 200 malls by the end of 2007.
World Has Positive View Of China
China?s
diplomats have spent the past 15 years pursuing a very effective
?charm offensive? to build a positive image abroad. People-to-people
contacts abound, with Chinese students filling universities around
the globe.
Outbound
Chinese tourists now outnumber those from Japan. China?s slogan for
dealing with its neighbors is: mulin, anlin, fulin, which
translates as: be friendly, make them feel secure, and help make
them rich. It works.
A 2004 BBC
poll of 23,000 people in 22 countries showed that 48% considered
China a positive global influence?10 points higher than the U.S.
Moreover, the survey showed that 58% of the respondents ages
18-to-29 had a positive view of China.
Hotel
General Managers
Here?s
The Easiest $100,000 You?ll Ever
Bring To The Bottomline!
Collect
cash, as usual, from the guest accounts staying at your
facility that require the use of professional AV services.
And rather than shouldering your ongoing employee costs, or
your current vendor?s cash agreement for AV services,
here?s a much better alternative:
Work
with a proven national vendor (a sterling 25-year track
record) who will provide all of the AV services for your
hotel on a 100% TRADE BASIS! (Payment to be in the form of
hotel rooms and/or trade dollars.)
Your hotel?s annual AV billings must be a minimum of $200,000, and this
offer is available only in the continental United States.
For a
confidential introduction contact Bob Meyer via e-mail:
bmeyer@barternews.com.
(Please type in AV Services On Trade in the subject
line of your e-mail.)
Attention Trade Exchange Owners:
If your
member hotel(s) have a minimum of 10,000 sq. feet of meeting
space and annual billings of at least $200,000 for AV
services this is a great opportunity to earn substantial
cash service fees on the hundreds of thousands of trade
dollars your hotel member will be paying the vendor. Contact
Bob Meyer at the above e-mail. |
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