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November 6, 2012

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 11/06/2012

Thinking & Action � A Way To Develop Your Business

The owner of a small Chicago diner came up with a novel approach for developing personal contacts, to market and generate traffic to his establishment. He did so by standing outside his diner and hailing cabbies. Each time a taxi stopped he would literally hop inside and ride around the block, all the while extolling the virtues of his diner to the cab driver.

He would then tip them $5 and invite them in for a free lunch, handing them his restaurant scrip. Before long, he had a fleet of cabbies recommending his diner to all the tourists they picked up.

Allyson Ames � Ernst & Young Winner For Entrepreneurial Efforts

The daughter of long-time barter industry veterans Mike & Sondra Ames (TradeAmericanCard), Allyson Ames is one of eleven winners recognized nationwide by E&Ys prestigious 2012 Entrepreneurial Winning Women.

Ms. Ames founded Wonderland Bakery in 2005, and more recently WonderlandLifestyleBrands.com.

For more information on Wonderland Bakery, click here. 

TeachersPayTeachers.com Launched By Former Teacher

We always find it intriguing to happen upon a web-site that provides a need, as does TeachersPayTeachers.com. It�s one of the largest web-sites for assisting teachers, not only to distribute their material but to learn ideas from other educators as well.

The site was embarked upon in 2006 by a former teacher in New York. There are presently about 300,000 items for sale, including more than 50,000 free items. Since its inception, more than one million teachers have bought or sold items on the site.

Roy Flis Passes

Long-time trade exchange owner Roy Flis passed away September 9, 2012, in Houston from diabetes complications at the age of 73. According to his widow Heidi, Roy had been in and out of the hospital numerous times during the past year as a result of his illness.

Flis entered the barter industry in 1980 by founding Empire Barter in New York. He later was the co-founder of National TradeBanc, headquartered in Houston (TX).

All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)


IMS Barter Adds Colorado Springs Operation

International Monetary Systems (IMSBarter.com) announces the opening of its latest franchise-owned office, located in Colorado Springs. With the addition of this franchise, the company is now doing business in 47 metro-markets in Colorado.

The husband and wife franchise owners of this most recent acquisition are Michael and Holly Roper. A prior owner of multiple Quiznos restaurants, Michael also has experience as a franchisee specialist with Quiznos corporate offices in Denver. �Considering the present economy, I�m excited to both learn from and contribute to, the bottom line profits of many businesses via the dynamic advantage of barter,� he declared.

�We've been a partner in the IMS barter family for many years through our other business ventures,� added partner and wife Holly Roper. �Therefore we knew the business-to-business barter industry was our niche.�

International Monetary Systems CEO John Strabley emphasized, �Our resilient expansion is a testament to our acquisition strategy and franchise model and the success of our franchisees. We are always delighted to add to our growing business network with owners who share our drive and passion to �change the way the world does business� through barter commerce.�


Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company�s listing on BarterNews.com isn�t current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic � with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly �Tuesday Report,� and the �Contacts Section� of our site. They use the latter to find barter companies with which to do business.

Is your barter company�s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company�s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here�s how to get on board:

To make changes to your listing click here.

For new listings click here.


Swap.com Acquired By Finland�s Netcycler

Finland�s online item swapping (barter) service provider Netcycler acquired Boston (MA)-based Swap.com, but didn�t really announce the deal at the time � although the company sent an e-mail to Swap.com users that left little to the imagination. Since then, the Helsinki-based company finally confirmed that it has indeed acquired Swap.com.

Netcycler was founded in 2008 and currently operates item-swapping services in Finland, Germany, the United Kingdom and now the USA. The European services today have more than 130,000 registered users.

According to CrunchBase, Swap.com (formerly known as Swaptree) had raised over $11 million and is said to have attracted nearly half a million U.S. users. That brings Netcycler�s total tally to over 600,000 registered members today.

With little fanfare, Netcycler recently launched a Swap.com �valet service,� which initially focused on kids� clothes, toys, sporting equipment and kids accessories. The service basically enabled parents to ship unused items to Swap.com, so the company can photograph, store and list them. To accommodate the new Swap.com �valet service,� Netcycler has set-up its first logistics center, close to Chicago (IL).

Netcycler co-founder and chairman Jussi Koskinen remarked, �Trading pre-owned items is a lot of work, and I can see why many people are not doing it. With the new service, we completely avoid the inherent problems of C2C (consumer-to-consumer) online auctions and marketplaces � like lack of trust towards trade partners, unreliability of delivery, and high shipping costs.�

Koskinen says the acquisition of Swap.com came at a good time. �We are just launching the Netcycler service in the U.S., and the well-known brand and half-a-million users of Swap.com will surely help us grow our presence there.�


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Money-Making Reports Available From BarterNews


Powerful, Inexpensive Way To Increase Your Customer Base

The law of reciprocity governs all commerce. Use it in conjunction with various members within your trade exchange, and exciting possibilities will occur! For example, consider what you could accomplish by working with other non-competing members by cooperatively designing and printing introductory coupons for each of your businesses. You can then begin providing each other�s coupons to your respective clients.

The benefits are many. Exposure is significantly increased, as your firm�s name and reputation will be seen by many new people. Additional cash customers will be introduced to your business, as well.

All that�s required is some effort and common sense. Consider what products and services your customers may appreciate or need. Then approach that exchange member, proposing you work together as described.

Examples of pairs that might work will together are:

� Restaurant and fun center

� Paint store and carpet retailer

� Clothing store and dry cleaners

� Accountant and attorney

� Florist and jewelry store

� Veterinarian and pet store

With a little creativity, the examples can be limitless.


How To Get More Sales In Hyper-Competitive
Restaurant Industry

Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant�s sales & profits. More-->

 


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