November 6, 2012
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
Thinking & Action � A Way To Develop Your
The owner of a small Chicago diner came up with a novel
approach for developing personal contacts, to market and
generate traffic to his establishment. He did so by standing
outside his diner and hailing cabbies. Each time a taxi
stopped he would literally hop inside and ride around the
block, all the while extolling the virtues of his diner to
the cab driver.
He would then tip them $5 and invite them in for a free
lunch, handing them his restaurant scrip. Before long, he
had a fleet of cabbies recommending his diner to all the
tourists they picked up.
Allyson Ames � Ernst & Young Winner For
The daughter of long-time barter industry veterans Mike &
Sondra Ames (TradeAmericanCard), Allyson Ames is one of
eleven winners recognized nationwide by E&Ys prestigious
2012 Entrepreneurial Winning Women.
Ms. Ames founded Wonderland Bakery in 2005, and more
For more information on Wonderland Bakery,
TeachersPayTeachers.com Launched By Former
We always find it intriguing to happen upon a web-site that
provides a need, as does
TeachersPayTeachers.com. It�s one of the largest
web-sites for assisting teachers, not only to distribute
their material but to learn ideas from other educators as
The site was embarked upon in 2006 by a former teacher in
New York. There are presently about 300,000 items for sale,
including more than 50,000 free items. Since its inception,
more than one million teachers have bought or sold items on
Roy Flis Passes
Long-time trade exchange owner Roy Flis passed away
September 9, 2012, in Houston from diabetes complications at
the age of 73. According to his widow Heidi, Roy had been in
and out of the hospital numerous times during the past year
as a result of his illness.
Flis entered the barter industry in 1980 by founding Empire
Barter in New York. He later was the co-founder of National
TradeBanc, headquartered in Houston (TX).
back issues of "From the Desk...� can be accessed by
free to forward our newsletter to your friends and
colleagues. We have a �box� at the end of the
newsletter for your convenience.
See you next week. . .)
IMS Barter Adds Colorado
Systems (IMSBarter.com) announces the opening of its latest
franchise-owned office, located in Colorado Springs. With the
addition of this franchise, the company is now doing business in 47
metro-markets in Colorado.
The husband and wife
franchise owners of this most recent acquisition are Michael and
Holly Roper. A prior owner of multiple Quiznos restaurants, Michael
also has experience as a franchisee specialist with Quiznos
corporate offices in Denver. �Considering the present economy, I�m
excited to both learn from and contribute to, the bottom line
profits of many businesses via the dynamic advantage of barter,� he
�We've been a partner in
the IMS barter family for many years through our other business
ventures,� added partner and wife Holly Roper. �Therefore we knew
the business-to-business barter industry was our niche.�
Systems CEO John Strabley emphasized, �Our resilient expansion is a
testament to our acquisition strategy and franchise model and the
success of our franchisees. We are always delighted to add to our
growing business network with owners who share our drive and passion
to �change the way the world does business� through barter
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company�s listing on BarterNews.com isn�t current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic � with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly �Tuesday
Report,� and the �Contacts
Section� of our site. They use the latter to find barter
companies with which to do business.
your barter company�s listing up-to-date?
keep your listing current is very easy. See the links below to (A)
update any changes to your company�s listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here�s how to get on board:
make changes to your listing
By Finland�s Netcycler
Finland�s online item
swapping (barter) service provider Netcycler acquired Boston
(MA)-based Swap.com, but didn�t really announce the deal at the time
� although the company sent an e-mail to Swap.com users that left
little to the imagination. Since then, the Helsinki-based company
finally confirmed that it has indeed acquired Swap.com.
Netcycler was founded in
2008 and currently operates item-swapping services in Finland,
Germany, the United Kingdom and now the USA. The European services
today have more than 130,000 registered users.
According to CrunchBase,
Swap.com (formerly known as Swaptree) had raised over $11 million
and is said to have attracted nearly half a million U.S. users. That
brings Netcycler�s total tally to over 600,000 registered members
With little fanfare,
Netcycler recently launched a Swap.com �valet service,� which
initially focused on kids� clothes, toys, sporting equipment and
kids accessories. The service basically enabled parents to ship
unused items to Swap.com, so the company can photograph, store and
list them. To accommodate the new Swap.com �valet service,�
Netcycler has set-up its first logistics center, close to Chicago
Netcycler co-founder and
chairman Jussi Koskinen remarked, �Trading pre-owned items is a lot
of work, and I can see why many people are not doing it. With the
new service, we completely avoid the inherent problems of C2C
(consumer-to-consumer) online auctions and marketplaces � like lack
of trust towards trade partners, unreliability of delivery, and high
Koskinen says the
acquisition of Swap.com came at a good time. �We are just launching
the Netcycler service in the U.S., and the well-known brand and
half-a-million users of Swap.com will surely help us grow our
Money-Making Reports Available From BarterNews
Way To Increase Your Customer Base
The law of reciprocity
governs all commerce. Use it in conjunction with various members
within your trade exchange, and exciting possibilities will occur!
For example, consider what you could accomplish by working with
other non-competing members by cooperatively designing and printing
introductory coupons for each of your businesses. You can then begin
providing each other�s coupons to your respective clients.
The benefits are many.
Exposure is significantly increased, as your firm�s name and
reputation will be seen by many new people. Additional cash
customers will be introduced to your business, as well.
All that�s required is
some effort and common sense. Consider what products and services
your customers may appreciate or need. Then approach that exchange
member, proposing you work together as described.
Examples of pairs that
might work will together are:
� Restaurant and fun
� Paint store and carpet
� Clothing store and dry
� Accountant and
� Florist and jewelry
� Veterinarian and pet
With a little
creativity, the examples can be limitless.
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant�s sales & profits.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
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