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October 31, 2006

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...10/31/06

Dale & Vardabash To Address Global Barter Conference In Singapore

Lois Dale, managing director of IMS (OTCBB:INLM), will speak at the first Asian barter conference being held October 31 and November 1, as part of the Global Entrepolis Show in Singapore.

Krista Vardabash, executive director of the International Reciprocal Trade Association (IRTA), will also address the conference. The Global Entrepolis program is expected to attract more than 15,000 attendees. As a special feature of the event, Lois Dale was interviewed by CNBC on October 30.

Don Mardak, CEO of IMS, declared, “It is very exciting to see the global reach of barter, as the Asian leaders of the Global Entrepolis Show have decided to make this dynamic business tool an integral part of their program. I am certain that Lois and Krista will do a wonderful job representing the North American barter industry.”

Cargill Enters Renewable Natural-Gas Industry To Earn Fuel-Trading Warrants

The Minneapolis farm-commodity processing giant’s move into the fledging renewable natural-gas industry is expected to give a big boost to the business of turning livestock manure into methane gas.

Cargill’s move in this direction will consist of recruiting farmers whose livestock operations are big enough to generate a reliable supply of manure for conversion into methane, which is then sold to natural-gas utilities.

Cargill isn’t investing in any specific company that provides the conversion, but will earn fuel trading warrants for business it brings to the companies that operate a “digester” (a facility that can cost $1 million to build and uses micro-organisms to convert manure).

BixXchange Is Flying High

BizXchange, a Seattle-based trade exchange, was recognized by the Puget Sound Business Journal as one of Washington’s “100 Fastest Growing Private Companies for 2006.” Businesses are given the award, and ranked, based on net operating revenue growth for the previous three years.

BizXchange was formed in January 2002, and has since facilitated nearly $100 million in barter transactions among its over 1,100 members. They have offices in Seattle and Oakland (CA).

Barter Consultants’ Busman Appeared On NBC Nightly News

Lee Anne Busman, exchange co-owner of Barter Consultants in Atlanta, happily reported that she was interviewed by NBC Nightly News. The segment was aired on Saturday, October 28.

Wilkerson Owns Trade Exchange & Two Professional Basketball Teams

Charles Wilkerson, who tried to buy Barter Systems Inc. in the mid ‘80s (with the intent of moving the company to Denver from its Memphis headquarters), is the owner of Barter Americas trade exchange.

He’s also the owner of two American Basketball Association (ABA) teams. The ABA is like a “minor-league” system for the National Basketball Association (NBA).

Wilkerson owns the Arkansas Aeros and the Arkansas River Catz. Reportedly, at a recent ABA owners meeting, Wilkerson had the owners on the edge of their seats with his many stories about barter.

Frequent-Flyer Miles For Charity

Lufthansa frequent-flyer members can donate miles through the Miles and More program to HelpAlliance, Living Lakes, and SOS Children’s Villages. Donations ranging from 10,000 to 40,000 miles will enable schooling for Indian children, help conserve wetlands in Brazil and support Asian orphans’ lodging, medical care and schooling.

IRTA’s Universal Currency Offers 45-Page Holiday Publication

Jen Ashworth, UC’s enthusiastic trade broker, recently provided all UC member trade exchanges with a comprehensive, 4-color, PDF file full of a wide array of products and services available to them for their holiday business inventory.

For additional information contact: jen@irta.com.

Current Global Listing Information...

(Canada)

CTEX Group
61 Tecumseth Street
Toronto, ON M5V 2X6
Ph: (416) 540-5068
Fax: (416) 504-5087
E-mail: prkt@ctex.com
www.ctex.com

All back issues of "From the Desk...” can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a “box” at the end of the newsletter for your convenience. See you next week. . .)

RAB Research Says Radio A More Emotional Medium

The Radio Advertising Bureau (RAB) has released its latest study from its ongoing Radio Ad Effectiveness Lab, which took a look at radio’s effect on people versus other media’s effect on people. Here’s a quick look at the findings:

People are more likely to say radio makes them laugh, relax, comforts them and improves their mood than they would TV, newspapers and the internet. And that, according to the ad effectiveness lab, carries over into the advertising.

(It also said radio listeners expect the ads they hear to be relevant to them, and that they’re less likely to become annoyed by radio ads than ads in other media.)

The study was an expanded version of the first Radio Ad Effectiveness Lab study in 2004. This time, the internet was added to the list of media and both perception of media and ad annoyance were studied. The study was conducted by Harris Interactive and its subsidiary, Wirthlin.

According to the study, which polled 2,500 adults aged 18 to 54 via randomly dialed telephone calls, 33% felt radio advertising “reached the people it was meant for.” The other three media groups averaged 31%.

Perhaps surprisingly, given the advances in behavioral ad targeting the internet allows, the comparison between radio and internet was 33% and 17%, respectively, showing radio’s emotional connections aren’t there for the internet.

69-Year-Old Professor Embraces Barter To Aid Guatemalan City

Cecilia Campoverde, a professor at Florida Atlantic University, raises money by having local people in her home town donate money for each mile she covers in her 100-mile trek through Boynton Beach Mall which ends November 5.

Campoverde then uses the money to buy various items in the United States which she takes down to El Triunfo, Guatemala. With Campoverde’s help, El Triunfo, or The Triumph (a hilly area east of Guatemala City with 170 homes), now has a school, a clinic and a community kitchen that was built with Campoverde’s help.

To get the most out of her efforts Campoverde says she does not give out charity, but uses a barter system in which people agree to work on projects in return for items she brings down to the city, such as mattresses and clothes.

Contributions and sponsorships for Campoverde’s Guatemalan Project can be made by calling (561) 968-4310.


American Philanthropy Saw Huge Jump Last Year

A strong economy and a string of major disasters boosted cash and in-kind gifts 13% to $62.7 billion, according to an annual survey of 400 charities.

The jump marked one of the largest percentage gains since the Chronicle of Philanthropy began the survey 16 years ago. The biggest increase came in 1999, when wealth fueled by the technology boom helped charities notch a 13.4% gain in donations.


Hotel General Managers

Here’s The Easiest $100,000 You’ll Ever
Bring To The Bottomline!

Collect cash, as usual, from the guest accounts staying at your facility that require the use of professional AV services. And rather than shouldering your ongoing employee costs, or your current vendor’s cash agreement for AV services, here’s a much better alternative:

Work with a proven national vendor (a sterling 25-year track record) who will provide all of the AV services for your hotel on a 100% TRADE BASIS! (Payment to be in the form of hotel rooms and/or trade dollars.)

Your hotel’s annual AV billings must be a minimum of $200,000, and this offer is available only in the continental United States.

For a confidential introduction contact Bob Meyer via e-mail: bmeyer@barternews.com. (Please type in AV Services On Trade in the subject line of your e-mail.)

Attention Trade Exchange Owners:

If your member hotel(s) have a minimum of 10,000 sq. feet of meeting space and annual billings of at least $200,000 for AV services this is a great opportunity to earn substantial cash service fees on the hundreds of thousands of trade dollars your hotel member will be paying the vendor. Contact Bob Meyer at the above e-mail.

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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today’s New Age Of Possibility

There are many forms of secondary capital—which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our “Secondary Capital Section.” Check it out... www.barternews.com/secondary_capital.htm.

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