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October 30, 2012

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 10/30/2012

IRTA Pushing Social Media Movement

The Marketing & Social Media Committee of the International Reciprocal Trade Association (IRTA) is encouraging the worldwide barter community to embrace the social media arena by participating in various endeavors.

For more information or suggestions regarding this medium see, click here.

NATE�s 2013 Convention Site Selected

The National Association of Trade Exchange�s Board of Directors has announced that next year�s convention is scheduled for May 16 - 18, Thursday through Saturday. The venue will be the Wyndham Riverfront, located on the Arkansas River in North Little Rock. Southern Barter Exchange will host the annual convention.

For more information, click here.

Barter Expo�s Scheduled�

ITEX has chosen the Fairplex, located at the Los Angeles County Fairgrounds in Pomona, for the location of this year�s Holiday Barter Fair. The all-day event is scheduled for November 18, the Sunday before Thanksgiving.

For more details call 909-592-7727.

New England Trade will hold its 16th Annual Barter Expo on December 4 from 5:30pm to 9:30pm, at the Danversport Yacht Club in Danvers, Massachusetts.

For more information call 781-388-9200.

TradeAmericanCard�s annual Barter Expo will be held December 8, from 10am to 8pm at the Business Expo Center in Anaheim, California.

For more details call 949-225-6000.

Massive Deleveraging Underway

Gary Shilling, president of A. Gary Shilling & Co. which analyzes the global economy and manages money, says a �massive deleveraging� is the source of the slowdown in the global economy. It began three years ago and will likely continue for another five to seven years, driving the global economy into a recession in 2013.

All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)

ECCO & GOCA Sign Agreement

A transatlantic Memorandum of Understanding, recently signed by two offset associations, ensures cooperation to improve the effectiveness and professional conduct of their respective members. It will also improve communication regarding events, and result in the sharing of information relevant in the offset and countertrade discipline.

The agreement was concluded October 2012 between the European Club for Countertrade and Offset (ECCO) and GOCA, the Global Offset and Countertrade Association.

ECCO�s goals are to create an international platform to share information and best practices in the field of offset and countertrade activities, with a specific focus on training. GOCA (, headquartered in Washington, D.C., aims to promote trade and commerce between companies around the world and their foreign customers through a greater understanding of countertrade and offset.

For more information on ECCO, click here

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company�s listing on isn�t current, you are definitely missing out on new business. The web site receives heavy traffic � with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly �Tuesday Report,� and the �Contacts Section� of our site. They use the latter to find barter companies with which to do business.

Is your barter company�s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company�s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here�s how to get on board:

To make changes to your listing click here.

For new listings click here.

ITEX Announces Results For Fiscal Year 2012

ITEX Corporation (OTCBB:ITEX), a leading marketplace for cashless business transactions in North America, has filed its Form 10-K with the Securities and Exchange Commission and announced results for its fourth quarter and fiscal year ended July 31, 2012.

Fiscal Year 2012 Highlights:

  • Revenue of $15,786,000
  • Income before income taxes of $1,524,000
  • Cash at end of the fiscal year of $1,942,000
  • Four quarterly cash dividends, returning $604,000 or $0.16 per share to shareholders
  • Repurchased and retired 1,090,000 shares of common stock returning $4,574,000 to shareholders
  • Earnings per share of $0.29

�Fiscal 2012 was a good year on a number of fronts � organic growth in our primary revenue streams, the reduction of our SG&A expenses by 13%, the return of cash to stockholders through quarterly dividends including a tender offer in which approximately 27% of our common stock was repurchased, and the launch of our social media presence,� stated Steven White, Chairman and CEO.

�Even with the disruption and expense caused by a proxy contest and related litigation,� he continued, �we completed our ninth consecutive year of profitable operations, returning approximately $5.2 million to stockholders in the form of stock buybacks and dividend payments. At the same time maintaining a strong balance sheet with $1.94 million in cash and no long-term debt.�

For more information, click here.


We have packages of back issues still in print, approximately 30 issues in all.
To order: Click here

What Problem Are You Solving?

Despite the numerous products and services for sale in today�s expanding barter marketplace, members of a trade exchange like all consumers, will exchange their hard-earned trade dollars for only two reasons: either to feel good or to solve a problem.

To put it in a more personal perspective, your customers don�t buy what your company sells ... they buy what those goods or services do for them.

  • They don�t purchase clothes. They purchase a sharp appearance, style and attractiveness.
  • They don�t buy insurance. They buy peace of mind and a comfortable future for their family and themselves.
  • They don�t buy a house. They buy contentment, a long-term investment and pride of ownership.
  • They don�t buy a book. They buy pleasant hours of reading and the profits of knowledge.
  • They don�t purchase toys. They purchase happy moments for their children and grandchildren.
  • They don�t buy a computer. They buy the pleasures of having the most updated technology.
  • They don�t buy airline tickets. They buy the comfort and convenience of a fast, safe, on-time arrival at a destination feeling like a million dollars.

What does the average consumer buy? Ideas, good feelings, self respect, comfort and happiness � those are the things they want.

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Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.

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