October 28, 2008
by Bob Meyer, Editor of BarterNews
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the desk of Bob Meyer...10/28/2008
Australia�s BBX Temporarily Waives $65,000 Franchise Fee
BBX CEO Michael Touma has announced the temporary waiving of
its franchise fee due to the tightening credit market.
(Terms and conditions apply.)
Donald Trump�s paperclip, being traded by an economic
professor in Missouri, has been traded numerous times as the
professor strives to reach his goal of ultimately bartering
the paperclip for a SUV.
To see the latest trade go to
New U.S. Listing
1330 Centre Street
Newton Center, MA 02459
Ph: (617) 738-8800
Fax: (617) 738-9655
back issues of "From the Desk...� can be accessed by
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newsletter for your convenience.
See you next week. . .)
IRTA Moves Headquarters To
IRTA Executive Director Ron Whitney reported that effective November
1, 2008, the association�s headquarters will be moved from the
present location in Rochester (NY). The new International Reciprocal
Trade Association offices will be located in the historic Olde Towne
section of Portsmouth.
new contact information is as follows:
524 Middle Street
Portsmouth, VA 23704
Phone: (757) 393-2292
Fax: (757) 257-4014
Lombardi Returns To Barter Industry
After selling her company to IMS Barter several years ago, Debbie
Lombardi, who started in 1992, took some time off. Now rested, the
young re-energized Lombardi is back in the business she loves.
(Contact information for Barter Business Unlimited: phone (860)
583-2281, web site
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From Our Archives One Decade Ago . . .
Barter Used In Various
Creative Ways Within Competitive Marketplace
Deals Around The Nation
� Star Wars creator George Lucas�
company Lucasfilm is quietly negotiating a huge barter transaction
that will see one company having the toy manufacturing rights to a
new series of his upcoming films. Offers reportedly approaching $1
billion are on the table, with Lucas getting a sizable equity
(ownership) stake in the toy company he eventually barters with.
� $85 million of �in-kind� computer equipment
and other technology donations will be made by Intel Corp., to
universities nationwide, over the next three years. (The donations,
valued at retail prices, help popularize machines that use Intel
This type of trade is a typical win-win
situation. Intel gets tax deductions, as well as very positive
publicity, in exchange for assisting the universities with needed
� Vanity Fair is fighting the growing
competition of magazine advertisers by constantly searching for ways
of luring advertisers into their corner. Here�s their latest barter
One of their sister publications�a nationwide
chain of weekly business tabloids�is going to publish a special
magazine called Businesses to Watch which will feature
top-line investment information on publicly traded companies.
The barter agreement is that each participating
company, when placing a minimum of two national ads in Vanity
Fair, gets a bartered article about the company and its
investment opportunities in the new business magazine.
� Hopeful business startups are looking more
toward angel-investors than venture capital companies for money.
These angels are millionaires � many of them young, former
Energetic, experienced and cash rich, they help
finance and guide the next generation of Microsofts and Netscapes.
In addition to supplying money, angels often trade their expertise
by consulting (for fees of $3,000 a day) and always collect their
payment in the form of company stock.
� Two major auto suppliers, Eaton Corp. and
Dana Corp., traded entire businesses recently. Dana got Eaton�s axle
and brake business in exchange for Dana�s clutch business.
Experts say it�s a sign of how globalization is
reshaping suppliers and forcing them to become more specialized, to
meet various automotive standards in different countries.
Once Mighty Manufacturer Rebounds Using Barter!
Kaiser Steel, a company founded by Henry Kaiser
in 1941 to churn out steel for W.W.II warships, staggered into
bankruptcy in 1987. The once-mighty manufacturer�s only products
recently have been lawsuits, debts and bitterness. But now, they�re
emerging from the ashes because of barter.
The new Kaiser doesn�t make steel and now
employs a bare-bones staff of about two dozen. But by bartering its
land for stakes in new businesses, Kaiser is now coming to life.
They�re involved in industries as varied as the
new California Speedway racetrack�Kaiser traded the land for $50
million of stock in Penske Motorsports, which owns the 90,000-seat
auto racetrack on the site of the former Kaiser steel mill in
Well-water, they once used to cool steel, is
being leased for millions a year. And they�ve converted an iron ore
mine into a massive dump that will bring millions more in annually.
Newest Creative Marketing Twists
Simon DeBartolo, the nation�s largest mall
owner, has created a new subsidiary, Simon Brand Ventures. The
company intends to strike deals with a variety of companies to hawk
their goods and services to mall customers like vacation
time-shares, car rentals, and even the business of selling hotel
DeBartolo, who sees his real estate as a
�gateway to consumers,� is also considering selling corporate
sponsorships of the malls themselves. Following the lead of sporting
arenas�he will name malls after the corporate sponsor. DeBartolo
expects to ultimately create a multi-million-dollar business with
very little capital investment, as he�s merely using empty space for
the placement of kiosks. For example, he collected $7 million in
revenue last year for the automatic teller machines installed in his
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