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October 28, 2008

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...10/28/2008

Australia�s BBX Temporarily Waives $65,000 Franchise Fee

BBX CEO Michael Touma has announced the temporary waiving of its franchise fee due to the tightening credit market. (Terms and conditions apply.)

Trump�s Paperclip

Donald Trump�s paperclip, being traded by an economic professor in Missouri, has been traded numerous times as the professor strives to reach his goal of ultimately bartering the paperclip for a SUV.

To see the latest trade go to

New U.S. Listing Information...

Barter Connections
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Newton Center, MA 02459
Ph: (617) 738-8800
Fax: (617) 738-9655

 All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)

IRTA Moves Headquarters To Portsmouth, Virginia

IRTA Executive Director Ron Whitney reported that effective November 1, 2008, the association�s headquarters will be moved from the present location in Rochester (NY). The new International Reciprocal Trade Association offices will be located in the historic Olde Towne section of Portsmouth.

The new contact information is as follows:

524 Middle Street
Portsmouth, VA 23704
Phone: (757) 393-2292
Fax: (757) 257-4014

She�s Back...Debbie Lombardi Returns To Barter Industry

After selling her company to IMS Barter several years ago, Debbie Lombardi, who started in 1992, took some time off. Now rested, the young re-energized Lombardi is back in the business she loves.

(Contact information for Barter Business Unlimited: phone (860) 583-2281, web site

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From Our Archives One Decade Ago . . .

Barter Used In Various Creative Ways Within Competitive Marketplace

Deals Around The Nation

Star Wars creator George Lucas� company Lucasfilm is quietly negotiating a huge barter transaction that will see one company having the toy manufacturing rights to a new series of his upcoming films. Offers reportedly approaching $1 billion are on the table, with Lucas getting a sizable equity (ownership) stake in the toy company he eventually barters with.

� $85 million of �in-kind� computer equipment and other technology donations will be made by Intel Corp., to universities nationwide, over the next three years. (The donations, valued at retail prices, help popularize machines that use Intel chips.)

This type of trade is a typical win-win situation. Intel gets tax deductions, as well as very positive publicity, in exchange for assisting the universities with needed equipment.

Vanity Fair is fighting the growing competition of magazine advertisers by constantly searching for ways of luring advertisers into their corner. Here�s their latest barter twist...

One of their sister publications�a nationwide chain of weekly business tabloids�is going to publish a special magazine called Businesses to Watch which will feature top-line investment information on publicly traded companies.

The barter agreement is that each participating company, when placing a minimum of two national ads in Vanity Fair, gets a bartered article about the company and its investment opportunities in the new business magazine.

� Hopeful business startups are looking more toward angel-investors than venture capital companies for money. These angels are millionaires � many of them young, former technology executives.

Energetic, experienced and cash rich, they help finance and guide the next generation of Microsofts and Netscapes. In addition to supplying money, angels often trade their expertise by consulting (for fees of $3,000 a day) and always collect their payment in the form of company stock.

� Two major auto suppliers, Eaton Corp. and Dana Corp., traded entire businesses recently. Dana got Eaton�s axle and brake business in exchange for Dana�s clutch business.

Experts say it�s a sign of how globalization is reshaping suppliers and forcing them to become more specialized, to meet various automotive standards in different countries.

Once Mighty Manufacturer Rebounds Using Barter!

Kaiser Steel, a company founded by Henry Kaiser in 1941 to churn out steel for W.W.II warships, staggered into bankruptcy in 1987. The once-mighty manufacturer�s only products recently have been lawsuits, debts and bitterness. But now, they�re emerging from the ashes because of barter.

The new Kaiser doesn�t make steel and now employs a bare-bones staff of about two dozen. But by bartering its land for stakes in new businesses, Kaiser is now coming to life.

They�re involved in industries as varied as the new California Speedway racetrack�Kaiser traded the land for $50 million of stock in Penske Motorsports, which owns the 90,000-seat auto racetrack on the site of the former Kaiser steel mill in Fontana.

Well-water, they once used to cool steel, is being leased for millions a year. And they�ve converted an iron ore mine into a massive dump that will bring millions more in annually.

Newest Creative Marketing Twists

Simon DeBartolo, the nation�s largest mall owner, has created a new subsidiary, Simon Brand Ventures. The company intends to strike deals with a variety of companies to hawk their goods and services to mall customers like vacation time-shares, car rentals, and even the business of selling hotel rooms.

DeBartolo, who sees his real estate as a �gateway to consumers,� is also considering selling corporate sponsorships of the malls themselves. Following the lead of sporting arenas�he will name malls after the corporate sponsor. DeBartolo expects to ultimately create a multi-million-dollar business with very little capital investment, as he�s merely using empty space for the placement of kiosks. For example, he collected $7 million in revenue last year for the automatic teller machines installed in his malls.

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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.�

Check it out...

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