Written by Bob Meyer, Editor of BarterNews

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Barter Can Play An Important Role In The Building Of Your Assets

Both the value and the borrowing power of a typical business can be increased if the business owner takes action to increase cashflow and reinforce its predictability. And barter can play a major role in the enhancement of business strategies.
 
If you're so busy earning a living on a daily basis that you don't take the time to focus on activities that can make your business more valuable, more predictable and more manageable, here are some suggestions.
 
It's important to think about the future sales price of your business and attracting the best buyers now, while you have the luxury of time to increase its market value.
 
Today is the best time to begin developing and implementing the strategies needed to build the value of your business. It is the largest single asset on a typical entrepreneur’s personal balance sheet. Use these 10 strategies to increase your company's market value. In almost every case barter can play an important role in maximizing the value of these strategies.
 
1. Constantly contain costs by acquiring needed products and services whenever possible at your lower marginal cost of doing business through barter.
 
2. Diversify your customer base by bringing in new business through your trade exchange.
 
3. Improve operating efficiencies by trading for equipment or services that increase company efficiency, i.e. computers, phone systems, fax machines, and other services.
 
4. Make the business more recession-resistant by continually broadening your base of customers. This can be achieved by sustained advertising, through the efforts and assistance of your trade exchange … that then builds your company's name and develops a stronger image in the marketplace.
 
5. Use working capital more productively by taking advantage of every trading opportunity. Replace cash purchases with barter purchases.
 
6. Encourage internal teamwork through the use of rewards, bonuses, and perks for employees … all or which are available on trade.
 
7. Improve profit margins by trading at your marginal cost of doing business. Your barter or marginal cost of doing business does not include your fixed costs, as these are stable and covered by your on-going cash business.
 
8. Increase sales by developing new products or services. More barter sales mean more cashflow, thus more money for research and development of new products and services.
 
9. Improve market share automatically when barter sales are obtained.

10. Emphasize non-cyclical products and services by balancing out the boom and bust cycles of the cash world. Adding barter to your arsenal is a counter-cyclical business strategy.

BarterNews.com — World's Largest Depository Of Barter Information

Hundreds of valuable articles, techniques, and strategies are found in the following various barter categories:

• Entrepreneur's Corner,
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• Media,
• Trade Exchange
• Corporate Barter,
• Offset & Countertrade,
• Secondary Capital,
• Real Estate,
• Community Barter,
• Restaurant & Entertainment

(The Barter Categories are found on the horizontal bar at the top - 3rd button from right.) To Reduce December Stress, Use This Handy Calendar In October:   If you haven't already done so, set up a Christmas gift idea file. Begin shopping and ordering gifts from among trade exchange members. Update your holiday-card mailing list. Decide the type and quantity of cards you'll want this year. (Check with your trade broker for possible availability.) Order your cards. Consider starting your holiday diet. Plan where you'll be spending the holidays and make arrangements. Be sure any medical, dental, or pet appointments are scheduled either before or after the holidays. Double-check school and children's schedules that may conflict. If your family does an annual letter to include with the card, do your first draft now. Purchase holiday stamps for the cards, labels for the computer, pocket cards for cash gifts, and gift wrapping supplies Complete any catalog or online holiday ordering this month, before the November rush. In November:  Attend your trade exchange's Christmas Expo for last minute gifts and decorations. Finish ordering gifts. Send your overseas gifts by the middle of the month. Start sending your other gifts before December. Edit your holiday letter. Either make your holiday labels, or start addressing the cards. Complete and mail your holiday letter and cards. Call your trade broker and order special gift certificates. Set up your menu and decoration ideas for upcoming parties. In December:  Decorate the house and yard.  Purchase food staples or needed party supplies.  Schedule a before-Christmas massage, or something special to de-stress and pamper yourself … through your exchange, of course! The great thing in the world is not so much where we stand, as in what direction we are moving. —Oliver Wendell Homes Money-Making Reports Available From BarterNews/span> Think Barter & Grow Richer. (Click here.) Is Your Trade Exchange Missing Out On Valuable New Business? If your barter company's listing on BarterNews.com isn't current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic - with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly "Tuesday Report," and the "Contacts Section" of our site. They use the latter to find barter companies with which to do business. Is your barter company's listing up-to-date? To keep your listing current is very easy. See the links below to (A) update any changes to your company's listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed. Here's how to get on board: To make changes to your listing click here. For new listings click here. * * ANNOUNCEMENT * * We have packages of back issues still in print, approximately 30 issues in all. To order: Click here (Advertisement)/span> How To Get More Sales In Hyper-Competitive Restaurant Industry Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant's sales & profits. More--> The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today's New Age Of Possibility There are many forms of secondary capital — which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?  We have 70 free, informative and inspiring, articles for you in our "Secondary Capital Section." Check it out... www.barternews.com/secondary_capital.htm. Get New Money-Making Ideas And Valuable Contacts! You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews. Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies. We welcome your comments, questions, and observations. Copyright BarterNews 2016. Redistribution of BarterNews content expressly prohibited without the prior written permission of BarterNews.