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The Tuesday Report

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October 4, 2005

Written by Bob Meyer, Editor of BarterNews

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Andrew Federowsky Inducted Into IRTA’s Barter Hall Of Fame

A co-founder of Bartercard International, Andrew Federowsky, received well-deserved recognition for his hard work and dedication by being International Reciprocal Trade Association’s 2005 inductee for the Barter Hall of Fame.

Federowsky has traveled around the world, building Bartercard as well as promoting barter itself. His vision and efforts have been responsible for establishing regional service centers in Europe, the Middle East and Asia.

In 2000 he traveled to the Middle East to negotiate with business leaders from various countries within the region. He sold the first Middle East license, and has since assisted in launching operations in that area...some of which were the first exchange in that country. Bartercard has ten offices in five countries in the Middle East.

Federowsky also was responsible for assembling and leading the team that developed Bartercard’s internet technology. He is a Fellow of the Australian Institute of Company Directors (FAICD) and a Member of the Australian Institute of Management.

(Bartercard has 110 offices worldwide, many franchised, and will have a turnover of US$2 billion in 2005.)

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IRTA Board Director/Secretary, David Wallach, Shares Thoughts

Wallach was unable to attend the convention due to cancer treatments, but he provided the following message to the convention attendees.

“I regret that health issues have kept me from attending this year’s IRTA convention. Please be assured that my heart and thoughts are with each of you as you plan the future direction of our industry.

“I wish to thank my many friends and colleagues for their support and prayers during this very difficult period of my life.

“Don’t get me wrong, I have not given up and I am extremely reluctant to depart from this wonderful life.

“During my 30-year career in the Alternative Currency Industry it has been my pleasure to serve on several IRTA Boards of Directors. Over the years each Board seems to have risen to exactly the appropriate level and provided well thought out answers to the difficult situations on their agendas.

“The current Board is exceptional, led by Board President Lois Dale and IRTA Executive Director Krista Vardabash. The Board has come a long way in accomplishing its mandated mission of defining, creating, and installing standards of operation and conduct industry wide.

“Tom McDowell, I so wanted to be there, shake your hand and welcome you to your first IRTA meeting in many a year. Under your able direction NATE has certainly positively contributed to shaping and defining the Barter Industry. It has always been my goal to see the two industry Associations work closer together and find a path to unity in direction and purpose.

“In my view we are neither in the Barter or Trade business. We are business ecologists that provide a currency which represents excess business capacities that without our involvement would go totally ignored and absolutely wasted.

“We do a magical thing: we turn this business waste into a currency of great cash replacement value. As a result we capitalize as well as grow companies and stimulate business activity; thereby creating more employment and a stronger economic environment.

“Applied on grand scale and on a global basis our non-money currency system will fuel an unparalleled economic boom that will significantly raise the world’s standard of living resulting in extensive increases in nutrition, education, and health care for all of the earth’s people.

“It is my belief that those persons in this very room can and will make this vision a reality.

“Good luck and God’s speed.”

David Wallach

Editor’s Note: Next week we will report on the recent (September 22-25) IRTA Convention held in Orlando.

IMS Income Up 54% As Company Pushes To 10,000 Client Benchmark

Don Mardak, International Monetary Systems (OTCBB: INLM) President and CEO, continues his push forward with the objective of hitting the 10,000 client number...a powerful benchmark in the commercial barter industry.

The company’s gross income of nearly $5 million worth of trades for August shattered all previous monthly records. It produced revenue of $605,000, which was a 54% increase over the same period in 2004.

IMS has completed the integration of their last five acquisitions into Continental Trade Exchange’s barter network, and now services clients in 32 markets across the United States. Mardak says they have plans on entering additional markets in the coming months. For more information go to the company’s web site at

Trade Exchange Owners...

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Fran Crumpton Replaces Debbie Lombardi As NATE President

The National Association of Trade Exchanges’ Board of Directors has named Fran Crumpton as its new president. Crumpton will replace outgoing NATE President Debbie Lombardi who resigned because she is no longer involved in the barter industry, and therefore ineligible to serve on the board.

Patti Falus, owner of Barter Network in Toronto, was elected as the new Vice President replacing Crumpton who previously was serving in that position.

Fran Crumpton owns Gulf Coast Trade Exchange in Pensacola (FL), and has served the industry tirelessly in many different capacities over her 21 years in the industry. She will serve as NATE’s president through the Association’s 2007 convention.

In May 2005, Crumpton received NATE’s coveted Monkman-Crumpton Award. This award, which in part honors her late husband Bob (NATE’s third president from 1987-1988), recognizes integrity and loyal support to the Association. For more information on NATE go to

Now available ...BarterNews issue #64, get your copy now! Orders will be shipped within two business days of publication. Click on Order Form.

(If you are not sure if your subscription has lapsed, e-mail your name, address, and zip code to

Glossy Hotel Magazines Extend Hotelier’s Brand

What’s the value of a hotel magazine? More than most believe it is. And that’s the reason why top hotel chains around the globe are upgrading their in-house magazines.

For instance, the Ritz-Carlton chain has relaunched its quarterly magazine this year. It now includes articles about lifestyle, fashion trends and self-improvement, whereas in the past it strictly focused on travel to other Ritz-Carlton properties.

Rezidor SAS Hospitality next month will distribute a new 160-page magazine called Eurostyle to guests of its Regent and Radisson SAS hotels in Europe, the Middle East and Africa.

And hotelier Andre Balazs, owner of Chateau Marmont in Los Angeles and the Standard in Miami, is working with Vice Magazine to create a publication that could land in hotel guest rooms next year.

Hotels are adding substance to their magazines because reaching the cream of the crop (of guests) is becoming very competitive, and they want guests to take the magazine with them instead of looking at it for five minutes in the room—it’s a way of extending the brand of the hotel.

Most of the glossy hotel publications aren’t profitable at this juncture and are bartering space with selected upscale manufacturers and service providers.

Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.

TeleTrade International Continues Rapid Growth

Gary Lasater, CEO of TeleTrade, reports that TTI has seen a substantial increase in its transactional processing services for the barter industry. Total combined transactional volume reported was $60,000,017 for the first eight months of 2005.

The greatest growth came at which showed a 66.7% increase over 2004 with combined transaction volume of nearly $39 million.

Teletrade International is the creator of the technology, which offers four ways for authorization approval. For further information contact Gary at (303) 840-7172, ext.1.

Former Barter Pro, Sondra Ames, Now Wonderland Bakery CEO

As founding members of the International Reciprocal Trade Association (IRTA) and the National Association of Trade Exchanges (NATE), Sondra Ames and her husband Mike Ames were driving forces in the formative years of the commercial barter industry.

Today she’s wearing another hat, that of CEO and co-owner of Wonderland Bakery along with daughter Allyson Ames. It’s a talented mother-and-daughter team, with the artistic inspiration and culinary expertise provided by president and co-founder Allyson.

Allyson is a graduate of the Culinary Art Institute of America and has been honored with numerous awards and recognitions for her culinary talents. Allyson has been featured on CNN and has catered the Emmys, Grammys and other award shows.

Sondra Ames has a strong business background and extensive ties with charitable, civic and professional organizations that Wonderland supports.

Their one-of-a-kind bakery has recently opened at The Bluffs in Newport Beach and offers gourmet cookies, special occasion cookie arrangements, artistic desserts, French pastries, chocolate dipped fruit as well as customized gift packaging. For more information call (949) 640-9095 or go to

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Here & There...

  • McDonald’s, with some 30,000 restaurants worldwide, now has a stock-market valuation of close to $50 billion. Interestingly, the company owns all of the land beneath 40% of its restaurants, and collects 9% to 10% of each of these location’s net in rent.

    Although the real estate doesn’t produce much cash for shareholders, the value of McDonald’s real estate, based on the cash it produces, would be $60 billion if it were tapped (borrowed against) and provided to shareholders.

  • According to Christopher Thornberg, senior economist at the UCLA group, property in California is now overvalued between 40% and 45%.

  • Have you signed up to receive a summary via e-mail of the Tuesday Report every week? If not, go to the top of this issue (right hand corner) and sign up!

  • Eric Danziger, CEO of Internet home seller ZipRealty, says real estate brokers are in for some dramatic changes. “We have an industry that truly has not changed since Dwight Eisenhower was President, principally because people in the industry don’t want it to change.”

    Danziger pointed out that there are now 1.2 million more people selling real estate than a decade ago. And he contends real estate agents will soon experience the same drop in commissions that stockbrokers and travel agents have experienced. In short, in an age when information is ubiquitous they won’t continue to rake in their heretofore high fees.

  • It’s been two years since the “National Do Not Call Registry” took effect in the USA, and more than 100 million numbers are enrolled. Bottomline: Despite one million reports of violations, the Federal Trade Commission has filed only 14 lawsuits and levied only four fines!

We welcome your comments, questions, and observations.
? Copyright BarterNews 2005. Redistribution of BarterNews content expressly prohibited without the prior written permission of BarterNews.

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