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Bob Meyer

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October 2, 2013

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 10/02/2013

New Study Shows Similarities

A new study from JD Power & Associates, of more than 20,000 hotel guests from eight countries, confirmed that price and location are the top factors in picking a hotel. The only exceptions were the Italian travelers who ranked a hotel�s reputation above price, and Spanish travelers who ranked previous experience higher than price when booking a room.

Talent Is Undemocratic

If you work hard enough, the maxim goes, you can do anything. This is one of those notions that is so stupid it has to embody a deeply held belief. If you work hard enough, you can be a poet � If you work hard enough, you can become a brain surgeon, a model, the president.

Obviously no one believes those things � meritocracy resists the fact of talent, because talent is not merited. Beauty, artistic ability, athletic gifts, big brains: these are all just things you�re born with, however much you may be able to develop what you�ve been given. Talent is undemocratic.

William Deresiewicz, American essayist and critic.Source: American Scholar blog (August 2012).

Bootstrapping � A Different Way Of Thinking

Bootstrapping is the art of learning to do more with less. It�s not about writing 200-page business plans, power lunching with venture capitalists or triple-mortgaging your home to pay legal and accounting fees. A company that is started and built around a culture of bootstrap management understands that all resources are scarce and that cash must be cherished.

Entrepreneurs across America have repeatedly started successful businesses on a wing and a prayer, plus one special ingredient: an understanding of the art of bootstrapping. Imagine building one of the most recognized brands in the winemaking industry with a few hundred dollars. That�s exactly how Ernest and Julio Gallo started in 1933 in Modesto, California. 

They were turned down for a loan by several banks, so they convinced local farmers to provide them with grapes, deferring payment until the wine was actually sold. They also convinced manufacturers to sell them crushing and fermenting equipment on 90-day terms. Today, the company started by those bootstrappers enjoys worldwide sales approaching one-billion dollars annually.

All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .) � World�s Largest Depository Of Barter Information

Hundreds of valuable articles, techniques, and strategies are found in the following various barter categories:

  Entrepreneur�s Corner,



  Trade Exchange,

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  Offset & Countertrade,

  Secondary Capital,

  Real Estate,

  Community Barter, and

  Restaurant & Entertainment

(The Barter Categories are found on the horizontal bar at the top � 3rd button from right.)

Women Sweep Awards At IRTA

The International Reciprocal Trade Association bestowed a number of awards to deserving recipients at its 34th Annual International IRTA Convention, held last month in Las Vegas.

Annette Riggs received a President's Excellence Award from the association�s Global Board of Directors for her outstanding leadership and advocacy work on behalf of IRTA and the retail barter, complementary currency, corporate barter and counter-trade sectors of the industry. 

Lois Dale was named 2013�s Hall of Fame recipient for her 29+ years of devoted service to IRTA and the barter industry. Terry Brandfass received the 2013 David Wallach Outstanding Achievement Award for her energetic and passionate efforts to enhance the industry.

A record number of twenty-four individuals took the registered trade broker (RTB) and certified trade broker (CTB) programs, additionally Kim Strabley and Dea Allgood both received Paul St. Martin Awards for their tireless contributions to these important, industry educational programs.

Also, Legend of Barter Awards were presented to John Strabley (IMS), Lois Best-Mercier (Metro Trade), Mike Krane (Greenapple Barter), Debbie Lombardi (BBU), Scot Mathewson (iTradeearth), Paul Bolte (Bartercard) and Bruce Kamm (Virtual Barter).

Trevor Dietz, COO of Bartercard, received an Outstanding Achievement Award for his selfless service and assistance to IRTA.

IRTA has recognized excellence in the barter and trade industry for the last thirty-four years.  IRTA encourages all industry participants to help IRTA preserve, protect and enhance the barter and trade industries by getting involved with IRTA and its international trading platform, Universal Currency Clearinghouse Inc. (UC).

For more IRTA information, click here.   (

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company�s listing on isn�t current, you are definitely missing out on new business. The web site receives heavy traffic � with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly �Tuesday Report,� and the �Contacts Section� of our site. They use the latter to find barter companies with which to do business.

Is your barter company�s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company�s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here�s how to get on board:

To make changes to your listing click here.

For new listings click here.


We have packages of back issues still in print, approximately 30 issues in all.
To order: Click here

Scott Whitmer & Kevin Daly Elected To IRTA Global Board Of Directors

The IRTA membership elected Scott Whitmer from Florida Barter and Kevin Daly from NuBarter, to the IRTA Global Board of Directors at its recent convention in Las Vegas. The Global Board subsequently elected Hall of Fame member Scott Whitmer as its Vice President.

Joyce Bingman from Florida Barter received the coveted UC Broker of the Year Award, for her outstanding contributions to UC�s growth over the past year.

Appreciation Awards were also given to the following individuals for their valuable contributions to IRTA:

  • Patty Weston, (UC's International Broker)
  • Tom Greco (Complementary Currency author)
  • Aaron Christensen (Saturn Barter)
  • Heather Lombardi (BBU)
  • Rebecca Lucas (IMS)
  • Andrew Pairman (Anbell Trade)
  • Mary Ellen Rosinski (Tradesource)
  • Carl Steinbrenner, Esq. (IRTA�s Legal Counsel)
  • Rob van Hilten (Qoin)
  • Dale Mardak (IMS)
  • Chong Kee Tan (Bay Bucks)
  • Paul Bolte (Bartercard)
  • Gary Field (NuBarter)
  • Bob Bagga (BizX)

For more IRTA information, click here

Money-Making Reports Available From BarterNews

Looking To Enhance Your Business & Your Lifestyle? Try Barter!

Your company�s use of barter is an intelligent bet on the future. By understanding today�s dynamics, you will gain a great deal of added income through access to more products and services, even a better lifestyle through barter.

The world�s #1 industry is travel, and it�s expanding dramatically as the affluence of the global population (over 6 billion today) continues to grow. As travel is one of the barter industry�s top currencies, its growth will likely enhance the industry greatly.

According to Microsoft founder Bill Gates, the supreme indicator of wealth creation comes through market control, which is essentially obtained by carefully defining an exclusive niche and then judiciously pushing one�s advantages to the limit.

The commercial barter industry represents just such a unique niche. Worldwide, the industry is already providing the business community with billions-a-year worth of goods and services through exclusive commodity-based currency � in the form of trade dollars. Each year the industry progresses, providing better distribution and remarketing channels for hundreds of thousands of businesses of every size and description.

Historically, barter has been the practical financing alternative when other traditional sources of funding become more difficult to tap. And for good reason. Not only does barter financing entail no interest burden or equity dilution, but it has the added advantage of being done at one�s variable cost. The barter industry has spent the last several decades tediously building its foundation.

With 35 countries around the world now possessing trade exchanges, and interactive currencies, the barter industry possesses the infrastructure for a global electronic-currency trading system. Which means that wherever your company is located it will have buying and selling opportunities both nationwide and worldwide. That�s why the barter industry is a sure bet, for entrepreneurs as well as large businesses.


How To Get More Sales In Hyper-Competitive
Restaurant Industry

Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant�s sales & profits. More-->


The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.�

Check it out...

Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.

Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.

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