October 2, 2013
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
Study Shows Similarities
A new study from JD Power & Associates, of more than 20,000
hotel guests from eight countries, confirmed that price and
location are the top factors in picking a hotel. The only
exceptions were the Italian travelers who ranked a hotel�s
reputation above price, and Spanish travelers who ranked
previous experience higher than price when booking a room.
If you work hard enough, the maxim goes, you can do
anything. This is one of those notions that is so stupid it
has to embody a deeply held belief. If you work hard enough,
you can be a poet � If you work hard enough, you can become
a brain surgeon, a model, the president.
Obviously no one believes those things � meritocracy resists
the fact of talent, because talent is not merited. Beauty,
artistic ability, athletic gifts, big brains: these are all
just things you�re born with, however much you may be able
to develop what you�ve been given. Talent is undemocratic.
William Deresiewicz, American essayist and critic.
American Scholar blog (August 2012).
Bootstrapping � A Different Way Of Thinking
Bootstrapping is the art of learning to do more with less.
It�s not about writing 200-page business plans, power
lunching with venture capitalists or triple-mortgaging your
home to pay legal and accounting fees. A company that is
started and built around a culture of bootstrap management
understands that all resources are scarce and that cash must
Entrepreneurs across America have repeatedly started
successful businesses on a wing and a prayer, plus one
special ingredient: an understanding of the art of
bootstrapping. Imagine building one of the most recognized
brands in the winemaking industry with a few hundred
dollars. That�s exactly how Ernest and Julio Gallo started
in 1933 in Modesto, California.
They were turned down for a loan by several banks, so they
convinced local farmers to provide them with grapes,
deferring payment until the wine was actually sold. They
also convinced manufacturers to sell them crushing and
fermenting equipment on 90-day terms. Today, the company
started by those bootstrappers enjoys worldwide sales
approaching one-billion dollars annually.
back issues of "From the Desk...� can be accessed by
free to forward our newsletter to your friends and
colleagues. We have a �box� at the end of the
newsletter for your convenience.
See you next week. . .)
BarterNews.com � World�s Largest
Hundreds of valuable articles,
techniques, and strategies are found in the following various barter
Offset & Countertrade,
Community Barter, and
Categories are found on the horizontal bar at the top � 3rd
button from right.)
Women Sweep Awards At
International Reciprocal Trade Association bestowed a number of
awards to deserving recipients at its 34th Annual International IRTA
Convention, held last month in Las Vegas.
Riggs received a President's Excellence Award from the association�s
Global Board of Directors for her outstanding leadership and
advocacy work on behalf of IRTA and the retail barter, complementary
currency, corporate barter and counter-trade sectors of the
Dale was named 2013�s Hall of Fame recipient for her 29+ years of
devoted service to IRTA and the barter industry. Terry Brandfass
received the 2013 David Wallach Outstanding Achievement Award for
her energetic and passionate efforts to enhance the industry.
number of twenty-four individuals took the registered trade broker (RTB)
and certified trade broker (CTB) programs, additionally Kim Strabley
and Dea Allgood both received Paul St. Martin Awards for their
tireless contributions to these important, industry educational
Legend of Barter Awards were presented to John Strabley (IMS), Lois
Best-Mercier (Metro Trade), Mike Krane (Greenapple Barter), Debbie
Lombardi (BBU), Scot Mathewson (iTradeearth), Paul Bolte (Bartercard)
and Bruce Kamm (Virtual Barter).
Dietz, COO of Bartercard, received an Outstanding Achievement Award
for his selfless service and assistance to IRTA.
recognized excellence in the barter and trade industry for the last
thirty-four years. IRTA encourages all industry participants to
help IRTA preserve, protect and enhance the barter and trade
industries by getting involved with IRTA and its international
trading platform, Universal Currency Clearinghouse Inc. (UC).
IRTA information, click here. (www.irta.com)
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company�s listing on BarterNews.com isn�t current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic � with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly �Tuesday
Report,� and the �Contacts
Section� of our site. They use the latter to find barter
companies with which to do business.
your barter company�s listing up-to-date?
keep your listing current is very easy. See the links below to (A)
update any changes to your company�s listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here�s how to get on board:
make changes to your listing
Scott Whitmer & Kevin Daly Elected To
IRTA Global Board Of Directors
The IRTA membership
elected Scott Whitmer from Florida Barter and Kevin Daly from
NuBarter, to the IRTA Global Board of Directors at its recent
convention in Las Vegas. The Global Board subsequently elected Hall
of Fame member Scott Whitmer as its Vice President.
Joyce Bingman from
Florida Barter received the coveted UC Broker of the Year Award, for
her outstanding contributions to UC�s growth over the past year.
Appreciation Awards were
also given to the following individuals for their valuable
contributions to IRTA:
Patty Weston, (UC's
(Complementary Currency author)
Heather Lombardi (BBU)
Rebecca Lucas (IMS)
Andrew Pairman (Anbell
Mary Ellen Rosinski
Esq. (IRTA�s Legal Counsel)
Rob van Hilten (Qoin)
Dale Mardak (IMS)
Chong Kee Tan (Bay
Paul Bolte (Bartercard)
Gary Field (NuBarter)
Bob Bagga (BizX)
Money-Making Reports Available From BarterNews
Looking To Enhance Your
Business & Your Lifestyle? Try Barter!
Your company�s use of
barter is an intelligent bet on the future. By understanding today�s
dynamics, you will gain a great deal of added income through access
to more products and services, even a better lifestyle through
The world�s #1 industry
is travel, and it�s expanding dramatically as the affluence of the
global population (over 6 billion today) continues to grow. As
travel is one of the barter industry�s top currencies, its growth
will likely enhance the industry greatly.
According to Microsoft
founder Bill Gates, the supreme indicator of wealth creation comes
through market control, which is essentially obtained by carefully
defining an exclusive niche and then judiciously pushing one�s
advantages to the limit.
The commercial barter
industry represents just such a unique niche. Worldwide, the
industry is already providing the business community with
billions-a-year worth of goods and services through exclusive
commodity-based currency � in the form of trade dollars. Each year
the industry progresses, providing better distribution and
remarketing channels for hundreds of thousands of businesses of
every size and description.
Historically, barter has
been the practical financing alternative when other traditional
sources of funding become more difficult to tap. And for good
reason. Not only does barter financing entail no interest burden or
equity dilution, but it has the added advantage of being done at
one�s variable cost. The barter industry has spent the last several
decades tediously building its foundation.
With 35 countries around
the world now possessing trade exchanges, and interactive
currencies, the barter industry possesses the infrastructure for a
global electronic-currency trading system. Which means that wherever
your company is located it will have buying and selling
opportunities both nationwide and worldwide. That�s why the barter
industry is a sure bet, for entrepreneurs as well as large
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant�s sales & profits.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today�s New Age
There are many forms of secondary
capital�which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our �Secondary Capital Section.�
Check it out...
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
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