September 28, 2010
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
IRTA Extends Convention Offer To October 8
The International Reciprocal Trade Association is extending
a discount offer for their upcoming convention. It�s an
effort to include as many attendees as possible for the
association�s 31st International Convention being
held in Pittsburgh, October 28-30.
To take advantage of a 25% discount go to
for details and registration.
Radio Stations Can Enter Digital World With
It�s an $11,000 cost for a radio station to convert to HD
Radio and it can be done on a bartered basis. Providing the
conversion assist is Citadel Media and iBiquity Digital
Corp., in exchange for media time on the respective station.
(Citadel Media is a content provider with 4,000 affiliates.
They are owned and operated by Citadel Broadcasting.)
Travel Business Rebound Provided By Business
Spending on airplane seats, hotel rooms and rental cars,
among other tourism and travel expenses jumped 3% at an
inflation-adjusted annual rate in the second quarter, while
the economy as a whole grew only 1.6%.
Much of the increase is fueled by businesses which reduced
employee travel during the darker days of the recession.
Commercial Real Estate Still Under Pressure
Like homeowners walking away from mortgaged houses that
plummeted in value, some of the largest commercial property
owners are defaulting on debts and surrendering buildings
worth less than their loans. And even more landlords are
expected to follow suit.
Of the $1.4 trillion of commercial real estate debt coming
due by the end of 2014, roughly 52% is attached to
properties that are underwater, according to debt-analysis
company Trepp LLC. (As the economic recovery sputters,
owners of struggling properties are finally realizing a big
property value rebound isn�t imminent.)
back issues of "From the Desk...� can be accessed by
free to forward our newsletter to your friends and
colleagues. We have a �box� at the end of the
newsletter for your convenience.
See you next week. . .)
IMS Completes Second Phase Of Barter Management Software
International Monetary Systems, a 20,000 member nationwide trade
exchange, has announced the successful completion of the second
phase roll-out of its proprietary barter commerce and process
management software � the Trade Network Tracking System (TNT).
Donald Mardak, CEO of International Monetary Systems, noted, �The
roll-out of the TNT System brings a multitude of new features and
enhancements to the firm�s brokers and managers. The new platform is
expected to not only benefit the company through the creation of
significant internal and other reporting efficiencies, but also
provide our brokers with improved market intelligence.
�We believe this platform provides IMS Barter with a unique
competitive edge, and we look forward to benefiting from its
immediate improvements as well as from its future capabilities.�
For more information
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company�s listing on BarterNews.com isn�t current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic � with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly �Tuesday
Report,� and the �Contacts
Section� of our site. They use the latter to find barter
companies with which to do business.
your barter company�s listing up-to-date?
keep your listing current is very easy. See the links below to (A)
update any changes to your company�s listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here�s how to get on board:
make changes to your listing
Allyson Ames Honored By �Remarkable Women� Awards
Allyson Ames, the 24-year old daughter of barter pioneers Mike and
Sondra Ames (Mike founded Southern California�s TradeAmericanCard 35
years ago), is a remarkable entrepreneur in her own right, and
continues to impress her peers, and the business community at large,
with her accomplishments.
On October 5, Allyson will be recognized before some 800 attendees
by the National Association of Women Business Owners Orange County.
As the �Entrepreneur to Watch� Allyson, founder of Wonderland Bakery
with her partner and mother Sondra, has continued to innovate and
change the d�cor of her Wonderland Bakery. In addition, she�s added
an online shop that boosted revenues by 20 percent.
Wonderland Bakery also touts a temporary Christmas shop at South
Coast Plaza, the second largest mall in America, located in Costa
Mesa. This month Wonderland is opening its second permanent home in
the prestigious, upscale location of �The Grove� in Los Angeles.
International visitors look for BARTER CONTACTS in our Global Barter
Section. If YOUR exchange isn�t listed see the forms on the lower
left of the page. (Click
Attention trade exchange owners...thousands of visitors every month
visit our BARTER CONTACTS section on our web site where we have
names & addresses of barter companies in the USA. If YOUR exchange
isn�t listed, or the information is incorrect, you can correct the
situation by using the forms to the lower left of the USA map. (Click
Use Barter For Developing &
Distributing Promotional Products
According to the Specialty Advertising Association International,
CEOs� offices have become a haven for promotional products. More
technically known as promotional marketing products, these items �
clothing, alarm clocks, mugs, and the like � are emblazoned with a
company�s logo or message for long-lasting visibility.
They can be a great tool to generate name recognition and can create
customer goodwill, often at very little cost. In turn, they can help
drive sales. Nearly 90% of the executives polled reported they had
imprinted promo products in their offices from companies other than
their own. Of those respondents 48% said they had six or more
promotional items, and 18% said they had more than 15 such goodies
in their offices.
The message for marketers: Keep sending those promo products to the
bosses. Seventy-nine percent said they appreciate receiving
promotional products as gifts, and 71% said they use all or some of
the items on a daily basis.
What�s the most popular promotional gift? Sixty-eight percent of
those replying said they have imprinted writing instruments,
followed by 63% having imprinted glassware including mugs, and 61%
utilized desk and business accessories such as rulers.
Last year, businesses spent $16 billion on promotional products.
Money-Making Reports Available From BarterNews
Think Differently ... See Differently
The biggest challenges these days
are perceptual ... that is, psychological. Not technical. Not even
skills-based. Work, in itself, isn�t getting harder. It�s actually
getting easier. But because it�s so different from what it has been
in times past, we consider it more complex.
And because we still tend to
approach it much as we have historically, we�re experiencing new
difficulties. The situation calls for new relationships, between you
and your work, you and your employer, you and yourself. Of all the
changes we need to make, the most urgent one is to change our minds.
Let�s look at our work in a
different light. Let�s think from the angle of the new realities.
This will position us to win in the new game of work. As always, our
perspective heavily influences our performance.
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant�s sales & profits.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today�s New Age
There are many forms of secondary
capital�which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our �Secondary Capital Section.�
Check it out...
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
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