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September 28, 2010

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 09/28/2010

IRTA Extends Convention Offer To October 8

The International Reciprocal Trade Association is extending a discount offer for their upcoming convention. It�s an effort to include as many attendees as possible for the association�s 31st International Convention being held in Pittsburgh, October 28-30.

To take advantage of a 25% discount go to for details and registration.

Radio Stations Can Enter Digital World With Barter Assist

It�s an $11,000 cost for a radio station to convert to HD Radio and it can be done on a bartered basis. Providing the conversion assist is Citadel Media and iBiquity Digital Corp., in exchange for media time on the respective station.

(Citadel Media is a content provider with 4,000 affiliates. They are owned and operated by Citadel Broadcasting.)

Travel Business Rebound Provided By Business Sector

Spending on airplane seats, hotel rooms and rental cars, among other tourism and travel expenses jumped 3% at an inflation-adjusted annual rate in the second quarter, while the economy as a whole grew only 1.6%.

Much of the increase is fueled by businesses which reduced employee travel during the darker days of the recession.

Commercial Real Estate Still Under Pressure

Like homeowners walking away from mortgaged houses that plummeted in value, some of the largest commercial property owners are defaulting on debts and surrendering buildings worth less than their loans. And even more landlords are expected to follow suit.

Of the $1.4 trillion of commercial real estate debt coming due by the end of 2014, roughly 52% is attached to properties that are underwater, according to debt-analysis company Trepp LLC. (As the economic recovery sputters, owners of struggling properties are finally realizing a big property value rebound isn�t imminent.)

All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)

IMS Completes Second Phase Of Barter Management Software

International Monetary Systems, a 20,000 member nationwide trade exchange, has announced the successful completion of the second phase roll-out of its proprietary barter commerce and process management software � the Trade Network Tracking System (TNT).

Donald Mardak, CEO of International Monetary Systems, noted, �The roll-out of the TNT System brings a multitude of new features and enhancements to the firm�s brokers and managers. The new platform is expected to not only benefit the company through the creation of significant internal and other reporting efficiencies, but also provide our brokers with improved market intelligence.

�We believe this platform provides IMS Barter with a unique competitive edge, and we look forward to benefiting from its immediate improvements as well as from its future capabilities.�

For more information click here.

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company�s listing on isn�t current, you are definitely missing out on new business. The web site receives heavy traffic � with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly �Tuesday Report,� and the �Contacts Section� of our site. They use the latter to find barter companies with which to do business.

Is your barter company�s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company�s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here�s how to get on board:

To make changes to your listing click here.

For new listings click here.

Allyson Ames Honored By �Remarkable Women� Awards

Allyson Ames, the 24-year old daughter of barter pioneers Mike and Sondra Ames (Mike founded Southern California�s TradeAmericanCard 35 years ago), is a remarkable entrepreneur in her own right, and continues to impress her peers, and the business community at large, with her accomplishments.

On October 5, Allyson will be recognized before some 800 attendees by the National Association of Women Business Owners Orange County. As the �Entrepreneur to Watch� Allyson, founder of Wonderland Bakery with her partner and mother Sondra, has continued to innovate and change the d�cor of her Wonderland Bakery. In addition, she�s added an online shop that boosted revenues by 20 percent.

Wonderland Bakery also touts a temporary Christmas shop at South Coast Plaza, the second largest mall in America, located in Costa Mesa. This month Wonderland is opening its second permanent home in the prestigious, upscale location of �The Grove� in Los Angeles.


25 Years Of BarterNews Issues Now In Digital Format

Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at

         International visitors look for BARTER CONTACTS in our Global Barter Section. If YOUR exchange isn�t listed see the forms on the lower left of the page. (Click here.)

         Attention trade exchange owners...thousands of visitors every month visit our BARTER CONTACTS section on our web site where we have names & addresses of barter companies in the USA. If YOUR exchange isn�t listed, or the information is incorrect, you can correct the situation by using the forms to the lower left of the USA map. (Click here.) 

Click here

Use Barter For Developing & Distributing Promotional Products

According to the Specialty Advertising Association International, CEOs� offices have become a haven for promotional products. More technically known as promotional marketing products, these items � clothing, alarm clocks, mugs, and the like � are emblazoned with a company�s logo or message for long-lasting visibility.

They can be a great tool to generate name recognition and can create customer goodwill, often at very little cost. In turn, they can help drive sales. Nearly 90% of the executives polled reported they had imprinted promo products in their offices from companies other than their own. Of those respondents 48% said they had six or more promotional items, and 18% said they had more than 15 such goodies in their offices.

The message for marketers: Keep sending those promo products to the bosses. Seventy-nine percent said they appreciate receiving promotional products as gifts, and 71% said they use all or some of the items on a daily basis.

What�s the most popular promotional gift? Sixty-eight percent of those replying said they have imprinted writing instruments, followed by 63% having imprinted glassware including mugs, and 61% utilized desk and business accessories such as rulers.

Last year, businesses spent $16 billion on promotional products.

Money-Making Reports Available From BarterNews

Think Differently ... See Differently

The biggest challenges these days are perceptual ... that is, psychological. Not technical. Not even skills-based. Work, in itself, isn�t getting harder. It�s actually getting easier. But because it�s so different from what it has been in times past, we consider it more complex.

And because we still tend to approach it much as we have historically, we�re experiencing new difficulties. The situation calls for new relationships, between you and your work, you and your employer, you and yourself. Of all the changes we need to make, the most urgent one is to change our minds.

Let�s look at our work in a different light. Let�s think from the angle of the new realities. This will position us to win in the new game of work. As always, our perspective heavily influences our performance.


How To Get More Sales In Hyper-Competitive
Restaurant Industry

Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant�s sales & profits. More-->


The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.�

Check it out...

Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.

Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.

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We welcome your comments, questions, and observations.

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