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September 27 2016

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 09/27/2016

All back issues of "From the Desk..." can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a "box" at the end of the newsletter for your convenience. See you next week...)

The Monday Motivator!

43rd edition of The Monday Management. Topic is about Change. Click here to open pdf document.

BLU Currency Barter Exchange  Becomes Affiliate Of Equitrade International

BLU Currency Barter Exchange, with operations primarily across Alabama has joined the Equitrade International group of companies in an official affiliate merger. The Alabama based company, will adopt Equitrade's branding and take advantage of a massive increase in trading opportunities for its members.
"We are excited that Brad and Amanda made the decision to join the Equitrade team," said Equitrade President Jim West. "Brad has been a national sales trainer and a sales consultant for large corporate barter companies and Amanda was a top broker with a national exchange, leading a team to over $5M in annual trade volume." West continued, "I have known Brad and Amanda for quite some time and their knowledge of the industry and 18 years of experience will have a very positive impact on Equitrade's growth."

The merger provides BLU Currency members direct access to Equitrade's resources, infrastructure, and innovative programs along with thousands of new companies to trade with nationally and internationally. Current BLU Currency members will not experience any adverse effects of the merger, as the basic infrastructure, including login credentials and trading platform will remain the same. The only noticeable changes will be the branding logos and the huge increase in direct trading opportunities.
Brad Howard said, "We look forward to assisting the Equitrade team by helping all existing and new Equitrade affiliates with sales and brokerage training techniques that have been proven from markets coast to coast. Amanda Howard added, "This is an exciting time for us. When I began in this industry we were using a DOS based program, which is a step above tracking trades with a pencil and paper. Now, with Equitrade’s set of tools, large member base, and their solid leadership team — we are expecting great things to happen for our local members and the Equitrade team as a whole."
"Many exchanges are tied to their flag," Brad Howard noted, "and I understand that. BLU Currency was actually featured on CNN's 'Making it in America' so it was a tough decision to let go of the brand that Amanda I worked so hard to build. However, being an independent can sometimes make you feel like you are on an island. The industry is evolving and eventually you will only have a handful of large exchanges; much like the consolidation of radio, billboard and other advertising companies. I would strongly encourage any independent exchange owner to carefully consider becoming an Equitrade affiliate."
For more information about Equitrade's Affiliate Program, visit

Equitrade International, Inc. is a barter clearinghouse headquartered in Atlanta (GA). For more information about Equitrade, visit — World's Largest Depository Of Barter Information

Hundreds of valuable articles, techniques, and strategies are found in the following various barter categories:

(The Barter Categories are found on the horizontal bar at the top - 3rd button from right.)

Trade On Your Publicity Using These Ten Steps

Regardless of whether your business is just getting off the ground or you've been around a long time, when the press gives you good publicity it's time to swing into action.
Use that article in ten powerful ways to enhance your visibility, memorableness, and credibility.
✔ Mail a copy of it along with a formal announcement about a scheduled special event or the opening of your business to clients, colleagues, friends, and relatives.
✔ Use it as the basis for building a media kit for getting future publicity, or for getting booked to give speeches and stage seminars.
✔ Send it along with sales letters to prospective customers.
✔ Staple your business card to it and give it away at networking meetings in place of a flier or brochure, as a way of telling who you are and what you do.
✔ Use a quote from it in a flier, brochure, or promotional newsletter.
✔ Include it in a portfolio of testimonials and/or samples.
✔ Add it to handouts you distribute at networking groups, special events, demonstrations, or presentations.
✔ Have it blown up and mount it on an easel for display at a trade show or exhibit booth to attract attention.
✔ Make reference to it in your biography, and incorporate it into written proposals. For example, "Joe Smith of XYZ Company has been featured in such publications as …"
✔ Display a large copy in your office, near your front door, or where it will be visible to passers-by.

By following the above suggestions, the publicity that you obtained will have an extended life — one that's beneficial for both you and your business.

Money-Making Reports Available From BarterNews/span>

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company's listing on isn't current, you are definitely missing out on new business. The web site receives heavy traffic - with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly "Tuesday Report," and the "Contacts Section" of our site. They use the latter to find barter companies with which to do business.

Is your barter company's listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company's listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here's how to get on board:

To make changes to your listing click here.

For new listings click here.


We have packages of back issues still in print, approximately 30 issues in all.
To order: Click here

Positive Personality Lessens Your Heart Disease Risk!

The American Heart Association says a D personality (D=distressed) is dangerous to your health. Negative thinkers, who worry about small everyday events, for example, are four times more likely to have a heart attack.  On the other hand being an indomitable optimist can lessen a person's risk of getting coronary heart disease.

So, focus on letting go of those negative feelings and avoid worries about minor problems. Opening up to people also helps as you get some relief, it builds intimacy, and you obtain a sense of control.


How To Get More Sales In Hyper-Competitive
Restaurant Industry

Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant's sales & profits.

The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today's New Age Of Possibility

There are many forms of secondary capital — which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our "Secondary Capital Section."

Check it out...

Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.

Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.

We welcome your comments, questions, and observations.

Copyright BarterNews 2016. Redistribution of BarterNews content expressly prohibited without the prior written permission of BarterNews.

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