Written by Bob Meyer, Editor of BarterNews

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BLU Currency Barter Exchange  Becomes Affiliate Of Equitrade International

BLU Currency Barter Exchange, with operations primarily across Alabama has joined the Equitrade International group of companies in an official affiliate merger. The Alabama based company, will adopt Equitrade's branding and take advantage of a massive increase in trading opportunities for its members.
 
"We are excited that Brad and Amanda made the decision to join the Equitrade team," said Equitrade President Jim West. "Brad has been a national sales trainer and a sales consultant for large corporate barter companies and Amanda was a top broker with a national exchange, leading a team to over $5M in annual trade volume." West continued, "I have known Brad and Amanda for quite some time and their knowledge of the industry and 18 years of experience will have a very positive impact on Equitrade's growth."

The merger provides BLU Currency members direct access to Equitrade's resources, infrastructure, and innovative programs along with thousands of new companies to trade with nationally and internationally. Current BLU Currency members will not experience any adverse effects of the merger, as the basic infrastructure, including login credentials and trading platform will remain the same. The only noticeable changes will be the branding logos and the huge increase in direct trading opportunities.
 
Brad Howard said, "We look forward to assisting the Equitrade team by helping all existing and new Equitrade affiliates with sales and brokerage training techniques that have been proven from markets coast to coast. Amanda Howard added, "This is an exciting time for us. When I began in this industry we were using a DOS based program, which is a step above tracking trades with a pencil and paper. Now, with Equitrade’s set of tools, large member base, and their solid leadership team — we are expecting great things to happen for our local members and the Equitrade team as a whole."
 
"Many exchanges are tied to their flag," Brad Howard noted, "and I understand that. BLU Currency was actually featured on CNN's 'Making it in America' so it was a tough decision to let go of the brand that Amanda I worked so hard to build. However, being an independent can sometimes make you feel like you are on an island. The industry is evolving and eventually you will only have a handful of large exchanges; much like the consolidation of radio, billboard and other advertising companies. I would strongly encourage any independent exchange owner to carefully consider becoming an Equitrade affiliate."
 
For more information about Equitrade's Affiliate Program, visit www.equitradeintl.biz.

Equitrade International, Inc. is a barter clearinghouse headquartered in Atlanta (GA). For more information about Equitrade, visit www.equitradeintl.com.

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