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September 25, 2007

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...09/25/07

InStyle Magazine, Celebrities Barter

Not many readers know it but InStyle magazine often bartered with celebrities (to allow them into their homes), providing the celebrities with designer furniture and in some cases even home makeovers. InStyle would acquire the designer furniture from various furniture manufacturers who advertised in the magazine.

IRTA Unveils �How To Profit From Using Your Excess Capacity� Video

The International Reciprocal Trade Association introduced its new video to the attendees at its recent convention in Savannah (GA), September 9-11. The video is a generic professional presentation that can be used in a variety of ways.

This DVD was distributed to select IRTA members at the convention as a beta-test project to use in the marketplace, and then submit results and suggestions for final editing. The process should make the DVD available for general release within the next 60 days.

For more information see

College Coach-Of-The-Year Benefits From Barter Arrangement

Rutgers College football coach Greg Schiano uses a helicopter in his busy and ambitious recruiting efforts, when viewing the local high school football players in New Jersey. The recruiting tool is courtesy of Liberty Helicopters, a Linden-based charter service, which barters the service for advertising.

Rutger�s athletics trades advertising with signage inside Rutgers Stadium for Liberty Helicopters, and promotional spots on coach Schiano�s radio show. (Greg Schiano was the 2006 consensus national college football coach of the year.)

ITEX Generates $14 Million Cash Fees

Steven White, CEO of ITEX (, the largest commercial barter company in the U.S., has processed more than $300 million in trade transactions over the past twelve months. With 1,000 (on average) transactions processed daily through 24,000 member businesses in the ITEX trading community, the company has earned $14 million in cash fees.

U.S. Ad Spending In Decline

For the first time since 2001, U.S. advertising spending has fallen for two consecutive quarters. For the first half of 2007, total spending was $72.6 billion. TV spending fell 2.4% to $31.6 billion, newspaper spending fell 5.8% to $12.9 billion, and radio fell 2.7% to $5.1 billion. Conversely, display ad spending on the Internet rose 17.2% to $5.52 billion.

Harvard Professor Views Barter As Valuable Assist For Underdeveloped Countries

Michael Kremer, a Harvard economics professor, and Tom Wilkening, a graduate student at the Massachusetts Institute of Technology, believe the governments of poor countries could arrange a very beneficial barter arrangement with more affluent countries and museums around the world.

Here is how it would work: Wealthy countries would foot the bill for excavating, protecting, and preserving underdeveloped countries� antiquities, in exchange for having the use of the local treasures for several decades.

The local treasures would then be leased by the poor country�s government to museums in the wealthy country, providing them with the rights to display the cultural artifacts on the condition that they return them after the contract expires.

The revenue generated from the lease could be spent by the poor country on pressing social needs, all the while keeping a legal grip on their antiquities...valuable treasures that were excavated and preserved at no cost to the poor country.

All back issues of "From the Desk...� can be accessed by clicking here.

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IRTA�s 28th Annual Awards Ceremony

The International Reciprocal Trade Association held its 28th Annual Convention in Savannah (GA) Sunday, September 9, through Tuesday, September 11, 2007. Highlights from the Awards Banquet as follows were provided by IRTA.

Barter Ambassador Award is given to those members who have made an extra effort to introduce new members to IRTA. This year�s recipients are Harold Rice of American Exchange Network in Kansas City (MO) and Reiner Husemann of Euro Barter Business in Germany.

The Certified Trade Broker Program, also known as the CTB, has been a cornerstone of IRTA training and education. The candidate this year is Elizabeth Haire of Citizens in Florence (MA).

IRTA has an extremely dedicated CTB Program teacher in Steve Acerra from Florida Barter. We wish to thank him for his dedication to this program and for instructing the CTB training and testing for IRTA �U.�

This year we are starting two awards that UC (Universal Currency) will give each year: one recognizes a broker within a member exchange and another that recognizes an exchange owner.

This year, there was one particular broker who gave special time and attention to UC. The UC Broker Award went to Ben Quandt from Bartercard United Kingdom.

He was selected by UC as a broker who first and foremost exhibits professionalism as well as provides outstanding follow up on requests, protects the integrity of the currency by researching not inflating offers and takes the initiative to enter the offers on the UC system on their own, develops and shares creative ideas to close or save a deal, and generally has a positive attitude at all times. For example, when he was put in charge of the Bartercard UK UC account, he initiated $30K in sales in 90 days � mostly in travel to London and Ireland.

The UC Exchange Owner Award, which recognizes trade exchange leaders for their special attention and actions that support UC, was awarded to Michael Touma of BBX in Australia.

IRTA�s Platinum Sponsor, for the second year in a row, went to Sirri Simsek from Turk Barter in Istanbul. This is the highest sponsorship that IRTA makes available. In her presentation Krista Vardabash disclosed, �I expect to see you in the IRTA Hall of Fame very soon, and wish to again extend my heartfelt gratitude to you and to Turk Barter.�

The IRTA Silver Sponsor was awarded to Ian Jones of BarterXchange Singapore. This is the first year that BarterXchange participated in the IRTA sponsorship program, helping the IRTA brand become recognized and respected in Asia.

For sponsoring the IRTA �U� Library/Internet Caf� and making it a true hub of activity, IRTA thanked Gary Field of NuBarter in Savannah (GA) for his generosity and support.

Many of us remember Paul St. Martin as a person who stood as shining example of selfless contribution of his time and talents to benefit the industry, he went above and beyond the call of duty in service to IRTA.. It is this quality that embodies the following award appropriately named The Paul St. Martin Distinguished Service Award.

The following three special people exemplify this type of commitment and service to IRTA:

Lois Dale of Barter Advantage in New York City.

As president of IRTA, Lois has stepped-up to the plate in many ways. One occasion was especially notable...she attended The 2006 Global Entrepolis conference in Singapore where she conducted training sessions, spoke to media, and educated business people on barter and IRTA.

David Wallach of Commercial Currency Consultants in San Rafael (CA).

Not long ago, David adamantly stated that what IRTA needed was a program to be put into the hands of members to help them educate their communities on the important role of commercial bartering. He had in mind what that project would look like, and set out to obtain testimonials from exchange owners around the world to use in the DVD that he has produced.

Gary Field of NuBarter in Savannah (GA).

There a long list of things that represent the above and beyond efforts of Gary as it relates to the successful execution of this conference, and the 5 year anniversary of his trade exchange this week. This award recognizes both of those things. He has passed the critical 5-year point for any business and cultivated a strong membership base. Additionally, Gary hosted the IRTA conference this year and sponsored the Internet Caf� � making NuBarter the newest exchange to ever take on that challenge.

IRTA�s Outstanding Achievement Award honors individuals who have demonstrated outstanding achievement in the barter industry through management techniques, education, client services and marketing/sales. The two recipients have definitely made a positive impact on the barter industry.

Don Mardak from International Monetary Systems: in New Berlin (WI).

Many of his peers recognize the value, from the favorable exposure his company has created, for the commercial barter industry within the public financial markets. In doing so, he has captured public and private interest for our industry in the form of capital and national recognition.

Napoleon Ares from ITEX Montreal in Quebec, Canada.

His efforts with the Canadian government have yielded positive exposure for the barter trade industry by working with the Industrial and Consumer Department of the Quebec Provincial government to educate them on the value of barter trade, especially for new business.

The IRTA Hall of Fame is the highest honor IRTA bestows. It recognizes individuals whom the Hall Of Fame Inductees feel are regarded as �indisputable leaders in the barter industry.�

What makes an indisputable leader? Someone who has been in the barter industry for at least 10 continuous years and has made universally recognized and specific contributions to the barter industry as a whole. Above all, inductees must be regarded in the industry as highly professional and ethical.

This description is just not big enough to adequately describe the person who we induct tonight to the IRTA Hall of Fame:

Art Goehring, Hall-Of-Fame Inductee.

He is the retired founder in 1976 of Tradecorp, a highly successful trade exchange with 1,500 members in Columbus (OH), Dayton, and Cincinnati markets. He sold his exchange to IMS several years ago.

There was also a surprise award from IRTA, a big hunk of gleaming black marble, for one of a kind leadership, dedication, vision and creativity. It was titled the Krista Vardabash Award and presented to a very deserving Krista Vardabash, Executive Director of IRTA, on the eve of her retirement from the association.

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Laws Affecting Gift Certificates Tough On Small Businesses

More than 30 states have enacted laws banning gift cards and certificates with short expiration periods, requiring issuers to turn over cash from expired cards to the state. (Eight states have added such laws in 2007 alone.)

Caught in the middle is the small business entrepreneur, especially those who thrive on gift certificates such as restaurants, spas, and hair salons.

New Mexico law, for example, requires certificates to be valid for five years and forces issuers to turn over 60% of the value of the expired cards. (A percentage that far exceeds a company�s variable cost of doing business, and one of the reasons for selling and bartering gift certificates.)

While the politicians view this as a wonderful generator, thinking they�re getting at the titans of the industry�the big-box stores�they�re really affecting the small business owner. These entrepreneurs are the overlooked and under-appreciated power which makes up 50% of America�s GNP and is responsible for 99% of the jobs in the private sector.

Every state has a different set of rules. In California, you�re not allowed to put an expiration date on a gift certificate...except in very rare instances. This is largely because gift certificates are typically purchased with cash, and it�s not fair for a consumer to lose out on a service just because one didn�t move quickly enough or because the gift was received on a later date.

When it comes to rebates, coupons and other discounts, anything goes. But once a consumer has purchased a gift certificate, it�s good for life as far as California is concerned.

IMS To Host First Broker/Sales Training Conference

International Monetary Systems (OTCBB:INLM) announced that it will conduct the first international training conference for its employees. The event will be held October 25 - 27, 2007, at the Abbey Resort and Conference Center in Fontana (WI). Situated on beautiful Lake Geneva, the resort has hosted U.S. presidents, governors, senators, and other dignitaries.

The conference has been named �The IMS Academy of Cashless Commerce� and more than 110 IMS managers, trade brokers, and salespeople are expected to attend the event given the theme: One from Many � Impacting the Future. The featured guest speaker for the conference will be Skip Murray of Murray Associates Business Performance Coaching.

�This will be a historic achievement for our company,� related Don Mardak, CEO of IMS. �All of our marketing people will be coming together for the first time to learn the special techniques that have made IMS the unquestioned leader of our industry. They will have an opportunity to share experiences with their peers, and to be inspired by motivational trainers and marketing experts.�

For more information on IMS see �Site Sponsors� at top of page for click through.

Hotel General Managers

Here�s The Easiest $100,000 You�ll Ever
Bring To The Bottomline!

Collect cash, as usual, from the guest accounts staying at your facility that require the use of professional AV services. And rather than shouldering your ongoing employee costs, or your current vendor�s cash agreement for AV services, here�s a much better alternative:

Work with a proven national vendor (a sterling 25-year track record) who will provide all of the AV services for your hotel on a 100% TRADE BASIS! (Payment to be in the form of hotel rooms and/or trade dollars.)

Your hotel�s annual AV billings must be a minimum of $200,000, and this offer is available only in the continental United States.

For a confidential introduction contact Bob Meyer via e-mail: (Please type in AV Services On Trade in the subject line of your e-mail.)

Attention Trade Exchange Owners:

If your member hotel(s) have a minimum of 10,000 sq. feet of meeting space and annual billings of at least $200,000 for AV services this is a great opportunity to earn substantial cash service fees on the hundreds of thousands of trade dollars your hotel member will be paying the vendor. Contact Bob Meyer at the above e-mail.


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.� Check it out...

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