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September 24, 2013

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 09/24/2013

Money 20/20 Financial Services Conference

Some 4,000 attendees are expected at this year�s Money 20/20 conference in Las Vegas, October 6 to 9. The event focuses on the macro trends that form the common thread in payment and financial services innovation � how consumers and businesses manage, spend and borrow money.

BXI Advisory Board Named

Global Links Corp (GLCO) has announced the formation of a strategic advisory board for the company�s wholly-owned subsidiary � BXI Trade Exchange.

The new board will include Chairman Saul Yarmak, President Frank Dobrucki, James Roohan, Terry Brandfass and Alan Elias.

Wealthy Say Retirement Can Wait

The wealthy are in no hurry to retire, according to the Spectrum Group, a consulting and research firm. Their findings contradict the notion that the well-off want to retire as soon as financially possible. Instead, the new study says they are far more inclined to keep working than lower income people. Some 31% of the wealthy said they wouldn�t retire until after 70, and 15% said they would never retire.

190 Square-Foot Apartments Growing In Popularity

Demand for affordable, convenient housing in desirable neighborhoods has given rise to micro-apartments across the country. Saving on rent, the residents in these buildings also share kitchens. They all admit to having more active lifestyles, too � not wanting to sit around in the limited space.

All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .) � World�s Largest Depository Of Barter Information

Hundreds of valuable articles, techniques, and strategies are found in the following various barter categories:

  Entrepreneur�s Corner,



  Trade Exchange,

  Corporate Barter,

  Offset & Countertrade,

  Secondary Capital,

  Real Estate,

  Community Barter, and

  Restaurant & Entertainment

(The Barter Categories are found on the horizontal bar at the top � 3rd button from right.)

Entrepreneurs� #1 Priority Is Enhanced Through Barter

Reducing debt was the leading response among 413 business owners who were asked how they were capitalizing on the nation�s strong economy. The choice beat out purchasing new equipment, adding products or services, entering new markets, and hiring new workers. It even received more votes than boosting owner pay.

The American Institute of Certified Public Accountants, Jersey City (NJ), conducted the survey in Texas, Florida, New York, California and Illinois. The preoccupation with reducing debt reflects the following:

  • The inherent conservative nature of many business owners.

  • The desire to finance their companies from earnings.

Reducing debt is considered by many to be a smart defensive measure, and utilizing barter enhances that. Every dollar saved through a barter purchase, when subsequently used to repay a loan, reduces debt. Which, in turn, means greater long-term economic freedom.

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company�s listing on isn�t current, you are definitely missing out on new business. The web site receives heavy traffic � with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly �Tuesday Report,� and the �Contacts Section� of our site. They use the latter to find barter companies with which to do business.

Is your barter company�s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company�s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here�s how to get on board:

To make changes to your listing click here.

For new listings click here.


We have packages of back issues still in print, approximately 30 issues in all.
To order: Click here

5 Things You Need To Know About Today�s Generation To Succeed In Business 

By Michelle Manafy

Between all generations lie gaps. Yet in the course of some generations, major events occur that cause tectonic shifts. The fact is that many individuals and businesses today face a massive and growing generation gap. As this digital native generation � which has grown up immersed in digital technologies such as the mobile phones, gaming and social networks � becomes our dominant employee and consumer base, those in older generations must learn to navigate a radically altered landscape in order to succeed in business going forward.

Here are five key insights into the digital native generation that will help you understand how best to leverage their distinct worldview to achieve your business objectives.

1. They live publicly online

Without a doubt, the notion of privacy didn�t change overnight with the advent of the Internet. For better or worse (or for lack of a better word), we�ve seen an evolution of privacy. It was once the norm to keep one�s dirty laundry tucked away out of site. This gave way to a generation that would share from the relative privacy of a therapist�s couch.

More recently, we have witnessed the era of trash-mouth talk shows and reality television. However, with the digital native, businesses must address the expectations of a generation raised in social networking environments, in which they routinely share every detail of their activities and opinions with a potentially limitless group of friends.

Tip: Often, outdated notions of privacy hamstring businesses. They fail to recognize and capitalize on the digital native�s openness. We need to understand the native�s natural inclination to live publicly to guide these activities so that they are consistent with our business objectives. We can also build business models that leverage on this openness, both in the way we structure our employee activities as well as customer interactions. 

2. They share knowledge

Once we recognize that the natives are living their lives out-loud, we can begin to understand how this behavior is shapes all aspects of their lives. Despite a good deal of hyperbole about social media and marketing via Twitter and social networks, as many as 50% to 75% of organizations limit or ban the use of social networks while on the job.

What this demonstrates is not simply a fear of exposure through inappropriate use of social technologies, it shows a distinct lack of understanding of how to effectively manage and channel the knowledge sharing inclination of this generation.

Tip: Beyond crafting guidelines to regulate the appropriate use of social networks on the job, proactive use of socially-mediated open, collaborative ways of working can help companies capture otherwise transient knowledge assets. The old adage was that knowledge is power; for the digital native knowledge shared is power.

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3. They believe transparency yields trust

Because digital natives live publicly and value knowledge sharing, organizations that demonstrate a similar level of openness will be the ones that attract and retain them as employees and customers. Digital natives make new friends, followers, and fans every day. However it is important to keep in mind that it takes a lot of work to maintain the kind of genuine relationship required with the digital native. If digital natives dislike your brand, they will make it publicly known. Luckily, the reverse is also true.

Today�s ultra-connected consumer � raised to share and monitor sentiment � may seem like a fickle friend, but that�s only if organizations don�t stay involved by listening, responding, owning up, and doing the work it takes to maintain a genuine long-term relationship.

Tip: Now when it comes to attracting and retaining this generation as employees, it is essential to recognize that today�s best employees are also monitoring opportunities and discussing employers online. For recruiting, this can provide insights into whom the best, brightest, and most social media savvy are. And for employee retention, employers can leverage these same tools and tendencies to make sure that they are competitive in the market, responding to concerns in order to attract and retain the best and brightest.

4. They are timely, not time-managed

While most people are painfully aware that the line between �at work� and �off duty� is increasingly blurred, for the native this will be taken to a whole new level. The digital native will move beyond what previous generations called a work-life balance to a new sort of work-life integration.

For the digital native, work and social activities are ever-present, they travel with the native anywhere and anytime. Digital natives may log more hours at their computers during the course of a day than those in previous generations, but switch back-and-forth between work and leisure in short bursts.

Though this may strike some managers as inappropriate, it helps to realize that while an older worker might head to the break room or a co-worker�s desk to clear their head, natives are more likely to �info-snack� or catch up on a quick burst of Facebook updates.

Tip: Moving forward, companies that emphasize collaboration, learning and socialization will see key benefits in comparison to companies that focus solely on productivity. The native doesn�t need to play all day to be happy. However, there�s no reason that work inside an organization can�t be constructively influenced by the expectations of our younger workforce.

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5. They believe in interactions, not transactions

Social networking, social media � with all this socializing, one might begin to wonder how any business ever gets done. Suffice it to say, it does and it will continue to do so. However, organizations that develop good social skills will have a competitive advantage over those that remain socially inept.

One quality of this business that will be essential for business success going forward is recognizing that this generation is not interested in traditional transactive business models � which are based upon exchanges of money for goods and services. This is a generation that is interested in interactions.

Tip: Unlike a transaction-based system, an interactive one is based upon social currency. The fact is that all aspects of business will need to embrace interaction, from marketing and CRM to product and content creation. This generation doesn�t just want to do business with companies it views as friends; it wants to do business with itself and expects to see its ideals and objectives reflected in the companies it chooses to do business with.

While there are many digital immigrants who are whole-heartedly adopting digital tools, it is not simply emerging technologies that must be mastered. A lifelong immersion has affected the mindset, behavior, and expectations of the digital native generation. To succeed in business with them, we must understand it and build models based on this new native culture.

Michelle Manafy is director of content for FreePint, Ltd. An award-winning writer and editor, her focus is on emerging trends in digital content and how they shape successful business practices. A speaker and dedicated mentor, she is the co-author of Dancing With Digital Natives: Staying in Step With the Generation That�s Transforming the Way Business Is Done. For more information go to


The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.�

Check it out...

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