September 24, 2013
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
20/20 Financial Services Conference
Some 4,000 attendees are expected at this year’s Money 20/20
conference in Las Vegas, October 6 to 9. The event focuses
on the macro trends that form the common thread in payment
and financial services innovation — how consumers and
businesses manage, spend and borrow money.
Advisory Board Named
Global Links Corp (GLCO) has announced the formation of a
strategic advisory board for the company’s wholly-owned
subsidiary — BXI Trade Exchange.
The new board will include Chairman Saul Yarmak, President
Frank Dobrucki, James Roohan, Terry Brandfass and Alan
Wealthy Say Retirement Can Wait
The wealthy are in no hurry to retire, according to the
Spectrum Group, a consulting and research firm. Their
findings contradict the notion that the well-off want to
retire as soon as financially possible. Instead, the new
study says they are far more inclined to keep working than
lower income people. Some 31% of the wealthy said they
wouldn’t retire until after 70, and 15% said they would
Square-Foot Apartments Growing In Popularity
Demand for affordable, convenient housing in desirable
neighborhoods has given rise to micro-apartments across the
country. Saving on rent, the residents in these buildings
also share kitchens. They all admit to having more active
lifestyles, too — not wanting to sit around in the limited
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Entrepreneurs’ #1 Priority Is
Enhanced Through Barter
Reducing debt was the leading response among 413 business owners who
were asked how they were capitalizing on the nation’s strong
economy. The choice beat out purchasing new equipment, adding
products or services, entering new markets, and hiring new workers.
It even received more votes than boosting owner pay.
American Institute of Certified Public Accountants, Jersey City
(NJ), conducted the survey in Texas, Florida, New York, California
and Illinois. The preoccupation with reducing debt reflects the
Reducing debt is considered by many to be a smart defensive measure,
and utilizing barter enhances that. Every dollar saved through a
barter purchase, when subsequently used to repay a loan, reduces
debt. Which, in turn, means greater long-term economic freedom.
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5 Things You Need To Know About
Today’s Generation To Succeed In Business
By Michelle Manafy
Between all generations lie gaps.
Yet in the course of some generations, major events occur that cause
tectonic shifts. The fact is that many individuals and businesses
today face a massive and growing generation gap. As this digital
native generation — which has grown up immersed in digital
technologies such as the mobile phones, gaming and social networks —
becomes our dominant employee and consumer base, those in older
generations must learn to navigate a radically altered landscape in
order to succeed in business going forward.
Here are five key insights into
the digital native generation that will help you understand how best
to leverage their distinct worldview to achieve your business
1. They live publicly online
Without a doubt, the notion of
privacy didn’t change overnight with the advent of the Internet. For
better or worse (or for lack of a better word), we’ve seen an
evolution of privacy. It was once the norm to keep one’s dirty
laundry tucked away out of site. This gave way to a generation that
would share from the relative privacy of a therapist’s couch.
More recently, we have witnessed
the era of trash-mouth talk shows and reality television. However,
with the digital native, businesses must address the expectations of
a generation raised in social networking environments, in which they
routinely share every detail of their activities and opinions with a
potentially limitless group of friends.
Often, outdated notions of privacy hamstring businesses. They fail
to recognize and capitalize on the digital native’s openness. We
need to understand the native’s natural inclination to live publicly
to guide these activities so that they are consistent with our
business objectives. We can also build business models that leverage
on this openness, both in the way we structure our employee
activities as well as customer interactions.
2. They share knowledge
Once we recognize that the
natives are living their lives out-loud, we can begin to understand
how this behavior is shapes all aspects of their lives. Despite a
good deal of hyperbole about social media and marketing via Twitter
and social networks, as many as 50% to 75% of organizations limit or
ban the use of social networks while on the job.
What this demonstrates is not
simply a fear of exposure through inappropriate use of social
technologies, it shows a distinct lack of understanding of how to
effectively manage and channel the knowledge sharing inclination of
Beyond crafting guidelines to regulate the appropriate use of social
networks on the job, proactive use of socially-mediated open,
collaborative ways of working can help companies capture otherwise
transient knowledge assets. The old adage was that knowledge is
power; for the digital native knowledge shared is power.
Money-Making Reports Available From BarterNews
3. They believe
transparency yields trust
Because digital natives
live publicly and value knowledge sharing, organizations that
demonstrate a similar level of openness will be the ones that
attract and retain them as employees and customers. Digital natives
make new friends, followers, and fans every day. However it is
important to keep in mind that it takes a lot of work to maintain
the kind of genuine relationship required with the digital native.
If digital natives dislike your brand, they will make it publicly
known. Luckily, the reverse is also true.
consumer — raised to share and monitor sentiment — may seem like a
fickle friend, but that’s only if organizations don’t stay involved
by listening, responding, owning up, and doing the work it takes to
maintain a genuine long-term relationship.
Now when it comes to attracting and retaining this generation as
employees, it is essential to recognize that today’s best employees
are also monitoring opportunities and discussing employers online.
For recruiting, this can provide insights into whom the best,
brightest, and most social media savvy are. And for employee
retention, employers can leverage these same tools and tendencies to
make sure that they are competitive in the market, responding to
concerns in order to attract and retain the best and brightest.
4. They are timely, not
While most people are
painfully aware that the line between “at work” and “off duty” is
increasingly blurred, for the native this will be taken to a whole
new level. The digital native will move beyond what previous
generations called a work-life balance to a new sort of work-life
For the digital native,
work and social activities are ever-present, they travel with the
native anywhere and anytime. Digital natives may log more hours at
their computers during the course of a day than those in previous
generations, but switch back-and-forth between work and leisure in
Though this may strike some
managers as inappropriate, it helps to realize that while an older
worker might head to the break room or a co-worker’s desk to clear
their head, natives are more likely to “info-snack” or catch up on a
quick burst of Facebook updates.
Moving forward, companies that emphasize collaboration, learning and
socialization will see key benefits in comparison to companies that
focus solely on productivity. The native doesn’t need to play all
day to be happy. However, there’s no reason that work inside an
organization can’t be constructively influenced by the expectations
of our younger workforce.
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5. They believe in
interactions, not transactions
Social networking, social
media — with all this socializing, one might begin to wonder how any
business ever gets done. Suffice it to say, it does and it will
continue to do so. However, organizations that develop good social
skills will have a competitive advantage over those that remain
One quality of this
business that will be essential for business success going forward
is recognizing that this generation is not interested in traditional
transactive business models — which are based upon exchanges of
money for goods and services. This is a generation that is
interested in interactions.
Unlike a transaction-based system, an interactive one is based upon
social currency. The fact is that all aspects of business will need
to embrace interaction, from marketing and CRM to product and
content creation. This generation doesn’t just want to do business
with companies it views as friends; it wants to do business with
itself and expects to see its ideals and objectives reflected in the
companies it chooses to do business with.
While there are many
digital immigrants who are whole-heartedly adopting digital tools,
it is not simply emerging technologies that must be mastered. A
lifelong immersion has affected the mindset, behavior, and
expectations of the digital native generation. To succeed in
business with them, we must understand it and build models based on
this new native culture.
Michelle Manafy is director
of content for FreePint, Ltd. An award-winning writer and editor,
her focus is on emerging trends in digital content and how they
shape successful business practices. A speaker and dedicated mentor,
she is the co-author of
Dancing With Digital
Natives: Staying in Step With the Generation That’s Transforming the
Way Business Is Done. For more information go to
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today’s New Age
There are many forms of secondary
capital—which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our “Secondary Capital Section.”
Check it out...
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