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September 23, 2014

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 09/23/2014

Student Debt Curbs Housing Market
A new study reports that 414,000 houses will not be bought this year by people under age 40, because of booming student debt levels. That is equivalent to roughly 1 in 12 home sales this year, denting the housing industry by $83 billion, according to John Burns Real Estate Consulting.
Not only is this considered a lowball estimate, but there's a big chunk of households over 40 who have student debt as well.

On-Board Extras Help Airlines' Profits Climb
The nation's airlines posted $3.6 billion in profits from April through June this year, a 64% increase compared with the $2.2 billion earned in the previous year's period.
About 25% of the $44.6 billion in revenues in the second quarter came from bag and other passenger fees, according to transportation statistics. Experts attribute the strong numbers to high-seat fulfillment (87%) and collecting fees for a long menu of on-board extras.
Insider Stock Selling Rises
A total of 7,181 insiders bought their own stock this year through Sept. 12, and 23,323 sold shares. The ratio of buys to sells is near the lowest since 2000, according to data compiled by Bloomberg and Washington Service.
Corporate repurchases reached $275 billion at the same time, the second busiest since S&P Dow Jones Indices began tracking the data in 1998. "It doesn't say anything very good about the growth prospect for the business," claims CIO McMillan at Commonwealth Financial Network.

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Cross-Promotion Attracts More Customers

Even the most time-pressed business owner can attract more customers with less effort through the right cross-promotions. That's because when you join forces with other credible people who also service your market you can reach your customers more efficiently and memorably with the right offers.
Cross-promotion has the potential for a big marketing payoff because partners can successfully expand through each other's customer base. They can gain an inexpensive and credible introduction to their kind of customer more effectively than with the traditional solo methods of networking, advertising, or public relations.
There are various low-risk, high opportunity ways to jump-start a cross-promotion. The following suggestions will get you started: 

  • Print joint promotional messages on your receipts.
  • Hang signs or posters promoting one another on your walls or windows.
  • Mention one another's benefits when you speak at local events or to the media.
  • Drop one another's flyers in shopping bags.
  • Pool mailing lists and send out a joint promo e-mail or mass-mailer insert.
  • Share inexpensive ads in local shopping papers or in a nonprofit event program.
  • Give a joint-interview to local media.
  • Give your partner's product to your customers when they buy a large quantity of your product, and ask your partner to do the same.
  • Promote special offers for each other's products.

The following cross-promo strategies can help your company stand out:

Co-produce special promos you could not afford by yourself. Use community college radio/TV broadcasting students to produce a video ad or audio tape that involves two or more parties' products.

Have a contest with the prizes contributed by a partner. And vice versa, contribute your product or service as a prize for a partner's contest.

Give customers a free product or service from a participating partner if they purchase something that month from all of the partners listed in an ad or on a promo mailer.

By utilizing some of the above ideas and suggestions, you will not only stand out from your competition in the crowded marketing arena, but also bring more to your company’s bottomline. — World's Largest Depository Of Barter Information

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Are You Aware Of This Important Key For Building Your Business?

The number-one key to building an outstanding business is the realization that you can't do everything. There's no possible way you can handle all of the company's many needs and projects yourself. Understanding this is a major step forward. Then it is a matter of determining what your job actually is and redefining yourself as a manager.
Realize that a manager is a generalist whose job is to make certain the work gets done through other people. Once you come to terms with this fact, the more work you'll be able to delegate and thus the more effective you'll become. Although you probably feel that no one can do the job as well as you, you must be comfortable with someone who can do 80% as well … because being perfect doesn't mean being successful.
When you've identified someone who can do the work, ask that person to take on the task in a way that eliminates the stress-inducing compulsion to continually check on his or her progress. Tell the person, "This is what we need to do and this is when we need to do it by."

Eliminate the ambiguity and state the expectation. If there's no deadline, there isn't clear accountability. If you're clear, concise, and have realistic expectations, people will follow directions and step up to the plate to perform for you.


How To Get More Sales In Hyper-Competitive
Restaurant Industry

Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant's sales & profits.

The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today's New Age Of Possibility

There are many forms of secondary capital — which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our "Secondary Capital Section."

Check it out...

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