September 21, 2010
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
Savers Penalized By Low Rates of Return
average return on interest-bearing deposit accounts slipped
to less than 1% (0.99) in July, according to Market Rates
Insight which tracks bank rates. It’s the first time its
measure has dropped below 1% since the 1950s, when it began
keeping such data.
result, the amount of money on deposit at U.S. bank branches
fell during the first half of 2010 — which hasn’t happened
in nearly two decades. This indicates that people are
dissatisfied with how little interest can be earned from
their bank accounts.
ultra-low interest rates are penalizing people who paid down
their debts and are now trying to save. It’s also punishing
those who rely on the proceeds of their nest eggs to pay
Pre-IRTA Convention Trade Show Expanded
Apple Trade Show scheduled for October 27, the day before
the International Reciprocal Trade Association Convention in
Pittsburgh, has registered another 18 exhibitors. The
expansion is the result of added interest from attending
trade exchanges desiring booth space for sales to attendees.
information on IRTA and their convention
Home Improvement Store Says Barter Builds
September for the past 10 years, Russ Christensen, the owner
of 4 Seasons Home Crafters home-improvement store on Grand
Haven Road in Norton Shores (MI), holds his annual
siding, windows, and home improvement work in exchange for
boats, RVs, real estate and even cattle — bringing in new
business. The results from this event is a whopping 250 home
improvement projects per year.
New Auction Model Introduced
auction model, “Penny Auctions,” is rapidly becoming very
popular in the United States and Europe. Discounts of up to
85% off retail price have been reported.
What Billionaires Are Buying These Days
business environment, according to Byron Wien, things are
changing. And Mr. Wien should know, as he annually holds a
summer meeting for fifty wealthy individuals including ten
billionaires. At this year’s meeting Wien said the group was
are the billionaires doing with their money? They’re buying
vacant office buildings, farmland, and African investments.
Poverty Is Prevalent In USA
to the U.S. Census Bureau, there were 54 million people (1
in 7 residents) living in poverty in 2009. Poverty is
defined as a single adult earning $10,830 in pretax income,
or earnings of $22,050 for a family of four.
back issues of "From the Desk...” can be accessed by
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See you next week. . .)
Australia’s Barter Deal With Oprah
Promises Big Pay Off
A dream destination, as Oprah Winfrey describes
a trip to Australia for her opening day audience of 300 (as she
kicked off her 25th and final season on TV), will be a
tremendous boom for Australia’s tourism industry which presently
gets 2.5 million visitors annually.
The government met with Winfrey’s people in
planning this joint endeavor, and they will be providing
approximately $3 million in accommodation costs — providing
transportation, lodging, meals, tours, etc. — most of it will come
in the form of “in-kind” payments. In exchange Australia will gain
publicity around the world through TV coverage in 145 countries,
articles in the world press, and immense coverage on the Internet.
It’s a very astute business move and a real
coup for Australia, as such a major international opportunity is
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company’s listing on BarterNews.com isn’t current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic — with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly “Tuesday
Report,” and the “Contacts
Section” of our site. They use the latter to find barter
companies with which to do business.
your barter company’s listing up-to-date?
keep your listing current is very easy. See the links below to (A)
update any changes to your company’s listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here’s how to get on board:
make changes to your listing
Marketing Expo Sponsorship Provides Excellent Opportunity For
American Trade Exchanges
An astounding 40% of business owners in the U.S. have reported that
the economy is preventing them from spending any money on marketing
and sales, according to a survey released by American Express OPEN
which is the company’s small business division.
That’s why we found an upcoming marketing expo (www.TheMarketingExpo.com)
in Carlsbad (CA) so interesting. In addition to exhibitors, six
speakers have teamed up so as to conduct various workshops. The
typical small business owner’s time constraints are well documented.
Having a variety of marketing expertise and possibilities (products
& services) in one location for quick, easy shopping makes perfect
trade exchange bringing all of its clients (who offer marketing
services) together once a quarter for a one-day expo would be a
fantastic service for the exchange’s membership. It would also be a
valuable attraction for outside businesses, i.e. potential new
Marketing products and services on exhibit could include:
Marketing and sales consultants
Direct mail services
Web site designers
SEO (search engine optimization) companies
Chambers of commerce
Business coaching services
Photographers and others
International visitors look for BARTER CONTACTS in our Global Barter
Section. If YOUR exchange isn’t listed see the forms on the lower
left of the page. (Click
Attention trade exchange owners...thousands of visitors every month
visit our BARTER CONTACTS section on our web site where we have
names & addresses of barter companies in the USA. If YOUR exchange
isn’t listed, or the information is incorrect, you can correct the
situation by using the forms to the lower left of the USA map. (Click
Latitude Communications, founded in 1993 and acquired by Cisco
Systems in 2003, knows how to make someone feel wanted. They send
100 business cards from executives to receptionists, embossed with
the prospective employee’s name and anticipated job title!
The Santa Clara (CA) concern has a turnover rate of less than 5% —
far below industry levels.
Money-Making Reports Available From BarterNews
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant’s sales & profits.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today’s New Age
There are many forms of secondary
capital—which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our “Secondary Capital Section.”
Check it out...
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
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