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September 21, 2010

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 09/21/2010

Savers Penalized By Low Rates of Return

The average return on interest-bearing deposit accounts slipped to less than 1% (0.99) in July, according to Market Rates Insight which tracks bank rates. It’s the first time its measure has dropped below 1% since the 1950s, when it began keeping such data.

As a result, the amount of money on deposit at U.S. bank branches fell during the first half of 2010 — which hasn’t happened in nearly two decades. This indicates that people are dissatisfied with how little interest can be earned from their bank accounts.

These ultra-low interest rates are penalizing people who paid down their debts and are now trying to save. It’s also punishing those who rely on the proceeds of their nest eggs to pay their bills.

Pre-IRTA Convention Trade Show Expanded

The Green Apple Trade Show scheduled for October 27, the day before the International Reciprocal Trade Association Convention in Pittsburgh, has registered another 18 exhibitors. The expansion is the result of added interest from attending trade exchanges desiring booth space for sales to attendees.

For more information on IRTA and their convention click here.

Home Improvement Store Says Barter Builds Loyal Customers

Every September for the past 10 years, Russ Christensen, the owner of 4 Seasons Home Crafters home-improvement store on Grand Haven Road in Norton Shores (MI), holds his annual “Swap-A-Rama” event.

He barters siding, windows, and home improvement work in exchange for boats, RVs, real estate and even cattle — bringing in new business. The results from this event is a whopping 250 home improvement projects per year.

New Auction Model Introduced

A new auction model, “Penny Auctions,” is rapidly becoming very popular in the United States and Europe. Discounts of up to 85% off retail price have been reported.

For more information click here.

What Billionaires Are Buying These Days

In today’s business environment, according to Byron Wien, things are changing. And Mr. Wien should know, as he annually holds a summer meeting for fifty wealthy individuals including ten billionaires. At this year’s meeting Wien said the group was decidedly pessimistic.

So what are the billionaires doing with their money? They’re buying vacant office buildings, farmland, and African investments.

Poverty Is Prevalent In USA

According to the U.S. Census Bureau, there were 54 million people (1 in 7 residents) living in poverty in 2009. Poverty is defined as a single adult earning $10,830 in pretax income, or earnings of $22,050 for a family of four.

All back issues of "From the Desk...” can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a “box” at the end of the newsletter for your convenience. See you next week. . .)


Australia’s Barter Deal With Oprah Promises Big Pay Off

A dream destination, as Oprah Winfrey describes a trip to Australia for her opening day audience of 300 (as she kicked off her 25th and final season on TV), will be a tremendous boom for Australia’s tourism industry which presently gets 2.5 million visitors annually.

The government met with Winfrey’s people in planning this joint endeavor, and they will be providing approximately $3 million in accommodation costs — providing transportation, lodging, meals, tours, etc. — most of it will come in the form of “in-kind” payments. In exchange Australia will gain publicity around the world through TV coverage in 145 countries, articles in the world press, and immense coverage on the Internet.

It’s a very astute business move and a real coup for Australia, as such a major international opportunity is quite unique.


Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company’s listing on BarterNews.com isn’t current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic — with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly “Tuesday Report,” and the “Contacts Section” of our site. They use the latter to find barter companies with which to do business.

Is your barter company’s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company’s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here’s how to get on board:

To make changes to your listing click here.

For new listings click here.


Marketing Expo Sponsorship Provides Excellent Opportunity For American Trade Exchanges

An astounding 40% of business owners in the U.S. have reported that the economy is preventing them from spending any money on marketing and sales, according to a survey released by American Express OPEN which is the company’s small business division.

That’s why we found an upcoming marketing expo (www.TheMarketingExpo.com) in Carlsbad (CA) so interesting. In addition to exhibitors, six speakers have teamed up so as to conduct various workshops. The typical small business owner’s time constraints are well documented. Having a variety of marketing expertise and possibilities (products & services) in one location for quick, easy shopping makes perfect sense.

A trade exchange bringing all of its clients (who offer marketing services) together once a quarter for a one-day expo would be a fantastic service for the exchange’s membership. It would also be a valuable attraction for outside businesses, i.e. potential new members.

Marketing products and services on exhibit could include:

  • Advertising agencies

  • Marketing and sales consultants

  •  Ad-product specialty companies

  •  Mailing-list companies

  • Direct mail services

  • Web site designers

  • SEO (search engine optimization) companies

  • Copy writers

  • Graphic designers

  • Sign shops

  • Printing companies

  • Publishing companies

  • Radio stations

  • TV stations

  • Billboard companies

  • Writers

  • Newspapers

  •  Magazines

  • Chambers of commerce

  • Marketing associations

  • Business coaching services

  • Photographers and others


* * ANNOUNCEMENT * *

25 Years Of BarterNews Issues Now In Digital Format

Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at http://www.barternews-ezine.com.


·         International visitors look for BARTER CONTACTS in our Global Barter Section. If YOUR exchange isn’t listed see the forms on the lower left of the page. (Click here.)

·         Attention trade exchange owners...thousands of visitors every month visit our BARTER CONTACTS section on our web site where we have names & addresses of barter companies in the USA. If YOUR exchange isn’t listed, or the information is incorrect, you can correct the situation by using the forms to the lower left of the USA map. (Click here.) 

Click here www.barternewsblog.com.


Anticipation Works!

Latitude Communications, founded in 1993 and acquired by Cisco Systems in 2003, knows how to make someone feel wanted. They send 100 business cards from executives to receptionists, embossed with the prospective employee’s name and anticipated job title!

The Santa Clara (CA) concern has a turnover rate of less than 5% — far below industry levels.


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today’s New Age Of Possibility

There are many forms of secondary capital—which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our “Secondary Capital Section.”

Check it out... www.barternews.com/secondary_capital.htm.


Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.


Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.


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