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September 17, 2013

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 09/17/2013

Cable TV Ads In Los Angeles & Surrounding Areas On Trade

Cable TV reaches approx 1.5 million cable subscriber households in and around L.A. area. Presently, there is $795,000 in cable ads available at on trade — both 30-sec spots and 60-sec spots.

For more information, contact: Jay@BarterAdvertisingSolutions.com.

Looking For Sports Cars?

A new website you may want to check from time to time, for the buying, selling, or trading sports cars and coupes is www.SportsCars4Sale.com.

More Americans Are Living Alone And Liking It

Despite the economic woes of the recession, the U.S. Census Bureau shows that more people are living alone. People living alone make up 27% of U.S. households — a marked increase over the 17% who did so in 1970. This rise of people living by themselves is the greatest social change of the last 50 years, here in the USA.

Best Time To Use Craigslist

More and more traders are looking into Craigslist as a place to trade. The best times to place an ad are on Friday evening from 6pm to 9pm, and mornings from 10am to 11am on the weekends. The weekends are best because most traders are looking to trade at this time. To go to the top of the list one must renew every 48 hours.

All back issues of "From the Desk...” can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a “box” at the end of the newsletter for your convenience. See you next week. . .)



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NATE Announces 30th Annual Convention

The National Association of Trade Exchanges (NATE) is holding their 30th annual convention at the Sheraton Downtown Orlando in Orlando Florida on May 15-17, 2014. The convention will host informative & innovative seminars for trade exchange owners, brokers and sales representatives.

Topics of discussion will include how to operate your trade exchange in today's economy, advanced brokering skills, attracting new business through marketing and PR, plus interactive sessions on the future of the barter industry.

Along with the seminars and discussion panels, convention attendees have a lot of other fun to look forward to this year. Many social events are planned as a way for the different exchanges to get to know each other and learn what each exchange has to offer in hard goods and in travel.

There is a great NATE Trade Out planned, whereby exchanges will buy and sell various products, services and travel offerings, in an event to promote their exchange. Certified Trade Broker training will be provided, as usual, during the convention for individuals seeking to advance their barter brokering skills and knowledge in the barter industry.

For more convention information, click here or contact Alex Rodriguez at (617) 763-3311.


Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company’s listing on BarterNews.com isn’t current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic — with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly “Tuesday Report,” and the “Contacts Section” of our site. They use the latter to find barter companies with which to do business.

Is your barter company’s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company’s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here’s how to get on board:

To make changes to your listing click here.

For new listings click here.


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The Only Way To Make Sure You’re Better Off In Four Years

By Gregory S. Downing

If you’re agonizing over your economic future, Greg Downing says you’re focused on the wrong issue. Who lives in the White House is almost irrelevant. What does matter is whether you’re capable of shifting to a completely new way of thinking about work and wealth.

Given the shaky state of the economy, some angst is unavoidable. But Downing says it’s absurd to think that whoever occupies the White House for the next four years will seal your fate and make or break your future. “They” can’t save you. Only you can save you.

“Never has the phrase ‘If it’s to be, it’s up to me’ been more appropriate,” asserts Downing, author of Entrepreneur Unleashed: Wealth to Stand the Test of Time (www.GregoryDowning.com) plus an upcoming book on providing a financial legacy for kids. “The blunt truth is that no American can afford to wait on salvation from any politician — or, for that matter, any employer or any teacher in any traditional school.

“The old formula that allowed people to build a comfy middle-class life is gone,” he adds. “It’s time to focus on what you can control. It’s time to make an about-face and learn how to think about work and wealth in a whole new way.”

Downing is referring to entrepreneurship. He knows firsthand how dramatically it can transform your life. Once a car dealership manager working grueling 80-hour weeks, he is now a millionaire many times over who takes four months of vacation a year. He says regardless of the field you choose, entrepreneurship is the only logical path to financial freedom in a global economy where half of all college grads are moving back home jobless and saddled with debt.

First, let’s be clear: The entrepreneurship he espouses is NOT the “open your own restaurant and bust your butt working there seven days a week” variety. Rather, it centers on generating multiple streams of income (earned, passive, and portfolio) so that the money you make is not directly connected to the time you spend. (“Time is more valuable than money,” is one of Downing’s favorite mantras.)

Anyone can make the leap to entrepreneurship, and, subsequently, financial freedom, he insists. You may have to learn new practical skills, but mostly it’s a matter of changing your mindset. Once you break free of what he calls “middle-class programming,” half the battle is won. Here are some of his insights on how to do it:

Commit to changing your life — and don’t break that commitment. Most of us do keep our word to others, or at least try to. And of course being trustworthy is critical to your success. (How else will we find investors and get return customers and referrals?) But what about the promises and pacts you make with yourself?

Downing says most people are far more likely to break agreements with themselves than they are with others. Yet since becoming an entrepreneur requires a dramatic change in both mindset and habits, you won’t get far if you keep letting yourself off the hook.

“It’s easy to justify breaking an agreement with yourself because no one will ever know. But make no mistake: Your private decision has consequences for both your future and your family’s future. Breaking any kind of commitment — even those that may seem insignificant — hurts us, because our subconscious gets accustomed to that.

“Then, when we want to make a big change in our lives, our subconscious simply doesn’t believe us. It will actually work against our success. So when you don’t do what you say you will do, you are actually giving yourself permission to falter, to quit, and to fail.”

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Take action now — don’t wait. I’d like to build my wealth. I want to start my own business. It would be great to be in firm control of my financial future. These are nice, positive thoughts, but when they’re not paired with action, they are nothing but daydreams. Only action — not plans, not goals, and not ambition — gets results. Every day that you don’t take a concrete step forward is another day of the status quo, another day of accepting a mediocre, humdrum life.

“Life rewards action,” he argues. “And yet, most people just keep going through their daily motions, procrastinating, thinking their ideas to death, and never moving forward on them. Every morning, ask yourself, ‘What action can I take today to move toward my dream of financial independence and self-reliance?’ Then do it, for your own sake and for the sake of your family. Otherwise, one day you’ll look back at your life and realize that while you had good intentions, you did not create results.”

Remove all unconscious, negative, and scarcity-based programming. Downing believes the middle class has been programmed with belief systems that barely work and weren’t designed to help us attain wealth. But because everyone around us is buying into the formula, we are afraid to go against the herd. And that’s a shame, because while we’re staring at the hindquarters of the sheep in front of us, we’re ignoring a huge world filled with riches for the taking.

“Today and every day, consciously evaluate and reconsider what works for you,” instructs Downing. “First, think critically about risk and reward, and how to balance the two. This involves looking closely at your emotions, your willingness to take action, and your desire to move forward when an opportunity to build wealth arises.

“Often, you’ll find that fear, not a rational reason, is holding you back,” he adds. “Through this process of evaluation, you’ll gradually reprogram your beliefs. And as you begin to experience greater rewards, you’ll confirm the beliefs and actions that create wealth.”

Assume 100 percent responsibility for the results in your life. It’s easy to blame disappointments and failures on everything other than ourselves. While it’s true that you can’t always foresee or control what happens in your life, you can choose how you respond to those circumstances.

“Life has a way of kicking in the door and derailing your plans,” admits Downing. “Although you need to deal with these issues, you cannot allow them to stop you. If you aren’t taking steps every day to change your reality, you forfeit the right to complain about it.”

Invest in a financial education program. For decades, American schools have taught (and are still teaching) students that they’ll need to give the best years of their lives to employers so that they can retire on 40 percent of their working salary. (That’s assuming they can get a good job at all.) It stands to reason that if you want more out of life, you’ll need to seek some non-traditional education to obtain the skills that will enable you to generate multiple streams of income.

What those skills are specifically depends on the field you wish to pursue. They’ll likely have to do with acquiring credit, using debt wisely, seeking and persuading investors, and marketing your products or services to buyers. The main point is that you shouldn’t be afraid to pay for the expertise you need.

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Remain coachable. The annals of history are filled with the tragic downfalls of leaders who refused to consider the advice and expertise of others, and ran their organizations and empires into the ground. Entrepreneurs, by nature, are go-against-the-grain types. It’s easy for them to assume they know best and disregard good advice from those who’ve been there. Don’t fall into this trap. Not only should you carefully consider advice, you should actively seek it out.

“Keep in mind, though, that a true mentor won’t just tell you what you want to hear — he or she will tell you what you need to hear,” Downing affirms. “Sometimes it’ll be uncomfortable, and you’ll be tempted to disregard the advice. Don’t fall into that trap. Leave your pride at the door and always remain open to learning new ways to approach business problems.”

Stop doing minimum wage activities. Our culture puts hard work on a pedestal. From sayings like, “If you want the job done right, do it yourself” to the belief that the longer you work at the office, the better employee you are. It’s clear that Americans think that spilling one’s blood, sweat, and tears is a noble calling. Not so, counters Downing. If you don’t separate yourself from the mundane, you might micromanage your business away from success.

“You must stop telling yourself to work harder, and learn to work smarter,” he says. “It’s crucial to understand that the work of an entrepreneur is the work of the mind: thinking, planning, creating, leading, and providing oversight. If you want to reach the highest level possible, you have to leave tasks that can be accomplished by others to those with the skills to do them.”

Remember that time is more valuable than money. Chances are, you grew up being taught that the way to support yourself and to get ahead in life was to trade your time for money. In other words, get a job. Linking time and earning potential is middle-class thinking, asserts Downing.

“A true entrepreneur understands time is a precious commodity that must be used wisely and efficiently,” he explains. “You must devote your time to creating wealth, planning and building business systems, and leading your team. Once you have this foundation firmly in place, you’ll find you’re free of the obligation to work nine to five.”

Maintain a credit score of 760 or higher. Your credit score is the door standing between you and the success you dream of. That’s because lenders use credit score ratings to control the amount of money in the marketplace. As an entrepreneur, it’s crucial for you to be able to borrow money whenever you need it — regardless of what the market is doing.

“Therefore,” Downing reasons, “you should choose to have A+ credit with a score of 760 or higher. Not only will this score allow you to borrow money any time, it also means that you’ll qualify for lower interest rates. Make it a priority to become a master at understanding, evaluating, and controlling your credit score and credit availability; that way you’ll never be barred from the resources you need.”

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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today’s New Age Of Possibility

There are many forms of secondary capital—which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our “Secondary Capital Section.”

Check it out... www.barternews.com/secondary_capital.htm.


Stop viewing debt as negative. We’ve all heard the horror stories: families so sunk in consumer debt they were forced to declare bankruptcy and individuals whose educational debt haunted them for the rest of their lives. In part because of these cautionary tales, we’ve been programmed to believe the only route to financial freedom is becoming debt-free. Downing says it’s time to reprogram that belief.

“It’s not that debt itself is bad — it’s that the way the average American uses it is destructive,” he clarifies. “Instead, commit to using debt to invest and build your wealth. Yes, debt can be financial quicksand. But used wisely, it can also give you leverage and make you rich.”

Seek to fulfill the unmet needs of others. If your business doesn’t address and fulfill an unmet need, it’s not going to be successful. And in today’s highly competitive world with a business on every corner, it’s critical to identify what others aren’t doing (or aren’t willing to do) so that you can compete and win customers.

“To identify unmet needs,” points out Downing, “you need to ask yourself questions like: What problems are keeping my potential customers awake at night? What do they want that they aren’t getting? What would make their lives easier? When you have some answers, work on creating a unique approach to delivering that product or service.”

Become a master at creating systems and processes. This is all about building a business that runs — and can continue to run — effectively and efficiently. Why? Because you don’t want to have to spend your valuable time reinventing the wheel and micromanaging others.

“Becoming a master at creating duplicable systems and processes means that you’ll need to understand the steps that lead to success, clearly define them, write them down, and explain them to your team,” says Downing. “But once you’ve done all this work up-front, you’ll no longer have to run your day-to-day operations. You’ll be free!”

Build the right relationships with the right power team members. If you’re truly working toward creating wealth, you’re not going to be building one small business that you personally operate and run. Instead, you’ll be creating multiple, duplicable small businesses that are constantly creating new streams of income for you. You’ll need to be able to hand off tasks and duties to others. And that means you’ll need a strong team of the right people doing the hard work for you.

“Your power team is the force behind your skill as an entrepreneur,” explains Downing. “That’s why it’s critical to evaluate these people personally and make sure they’re right for the job.”

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Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.


Make it a family affair. As you’re transforming yourself into an entrepreneur, be sure to instill the same mindset and skills in your kids. Not only can you narrate what it means to own a business — talking through issues like finding opportunity, understanding revenue and profits, differentiating yourself from competitors, and so forth — your kids can also learn from the best teacher: experience.

“I always advise parents to help their children take typical ‘kid jobs’ to the next level,” explains Downing. “Instead of just being a babysitter or a tutor, for example, kids might start a franchise where they hire out jobs to a database of subcontractors. Or they might invest in some gumball machines. The idea is to let them cut their teeth on critical business principles and see firsthand how they can make money that isn’t directly connected to their time.”

Downing acknowledges that some of these tips may seem deceptively simple. But it’s their very simplicity that gives them their power.

“Life is really just a series of choices,” he says. “We decide whether to watch TV after work or spend an hour on our action plan, whether to take the class or not take the class, whether to hold the cards or place the bet. Most people take the path of least resistance and go with the herd. Those who don’t are the ones who will create rich, full lives that are truly worth living.

(Gregory S. Downing has dedicated his life to teaching his students that every family can truly control its financial future. He is an author, speaker, family expert, and organizational consultant. With over 20 years of experience in management, leadership, training, and business ownership, he uses his principles of motivational and investment training to help others build wealth and prosperity for themselves and for their families.)

(END)


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