September 8, 2015
by Bob Meyer, Editor of BarterNews
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IRTA's Universal Currency Sets
Trading Record For August!
Despite making a major software change in early August, UC set an
all-time trading record for the month by recording 989,815.24
of trading. The prior August trading record was 678,730.76 in 2014.
Last month’s 989,815 trading record represents a 46% increase over
2014's August results.
Patty Weston, UC's International
Broker asserted, "UC members are finding the new system is super
user-friendly. The UC Marketplace is visually pleasing, the search
functionality is extremely helpful, and posting offers/wants is a
"Thank you to all our UC members for their patience
with the recent software change. Based on August's encouraging
results we are looking forward to taking UC to unprecedented new
levels of trading!”
If you have any questions or need help
with the new software, contact Patty at email@example.com or
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13 Essentials You Won't Learn in
Business School (Continued from Tuesday Report 09-01-2015)
Hire people you like, then help them blossom. In other words,
don’t hire solely based on someone’s technical skill set. You can
always teach that. Instead, hire people with foundational qualities
you can build on: integrity, enthusiasm, a willingness to learn, a
sense of humor, and a sincere interest in your business, to name a
few. A good way to test this is to give job candidates a verbal
run-down of the position, your company's challenges, and your
expectations for the position. Then, have the candidate send you a
one-page summary on a deadline. This will tell you volumes.
"You can always train good people later, after you've made them a
part of your team," he assures. "And be sure to create an
environment where your trusted team members can feel free to grow,
take risks, and even make mistakes. Employees who aren’t supported
and who are afraid of doing something wrong will never live up to
their full potentials.
"Lastly, to really get the best out
of your people, find out what they excel at. Then, redesign their
jobs to fit those skills. Ask others to pick up the aspects of the
former job that still need to be done. You might be surprised at the
positive response. Don't put the square peg in the round hole. Build
a square hole."
Meet deadlines (and when you can't, be the
first to call). It goes without saying that you should do everything
in your power — such as work longer hours and ask for help — in
order to meet deadlines to which you’ve previously agreed. But
sometimes, it happens to the best of business owners: Despite your
best efforts, there's just no way the product, service, or payment
will be ready on time.
"When that's the case — and
especially when it is related to paying a bill — call ahead
and let the other party know that you'll be late," Houlihan
instructs. "Explain what the holdup is, extend your sincere
apologies, and explain how you're going to make things right. If the
other party has to call you, they'll have a much more negative
feeling about you and the situation.
"I remember during
Barefoot's early days, Bonnie and I had to tell some of our
creditors that we wouldn't be able to pay on time. And several of
those creditors extended our credit on the spot. They said we were
the kind of customers they wanted!”
time. Dealing with salespeople isn't high on most business owners'
lists of priorities. These owners often brush salespeople off or
leave them waiting for long periods of time. They may even treat
salespeople with annoyance or disrespect.
Don't make that mistake.
The salespeople who call on you have much more to offer than the
products and services they represent. They are a gold mine of
information and are in a position to significantly help your
"For instance, the salesperson calling on you may
have special 'pocket' deals to help close new customers or gain
larger orders, such as reduced interest rates or extended terms,"
Harvey points out. "Even if she can't offer you a deal outright, she
can still be your advocate for better terms with her company and
give you insights on how to maneuver successfully.
that's not all," he continues. "Salespeople can also help you to
anticipate a competitor's move, or to be prepared for a new
opportunity or a change in laws or business practices. After all,
it's part of their job to stay on top of the ever-changing
marketplace. Why let your competition get the latest industry
information, best deals, special closeouts, and credit terms just
because you treat salespeople poorly?"
preconceived notions about bankers. Often, entrepreneurs think
bankers don't care about their businesses, and as a result, don't
make an effort to develop positive relationships with them. But the
reality is, bankers usually aren't unaccommodating bad guys. They're
anxious because they don't know how you'll behave when times are
"You certainly wouldn't want to increase terms or
make concessions to someone who might blindside you with the
information that a payment would be late — or might not pay at all,"
Houlihan points out. "Once you realize that bankers and creditors
have fears and goals just like yours, it will be much easier for you
to be friendly, transparent, and informative. And when you are,
you'll see that these professionals are more likely to help you out.
The truth is, they want you to succeed because when you grow, they
Don't be afraid to ask for help. Sometimes,
entrepreneurs have an "I'll do it myself or not at all" mentality.
They believe that asking for help reflects badly on their
capabilities, and they don't want to seem weak. They may not want to
risk proving naysayers right or appear to be a bad investment. But
the truth is, unless you're independently wealthy with a team of
experienced, trusted advisors to guide you right out of the gate,
you’ll need some type of help sooner or later.
"In the case
of all vendors and creditors, and other strategic allies, honesty
regarding where you are and what you need is the best policy,"
Harvey confirms. "Also, don't be afraid to ask for advice, guidance,
and aid from mentors and other industry professionals. When you're
starting a business with a tight budget, you literally can't afford
to make mistakes — and that means there's no such thing as a dumb
"I'll never forget asking one supermarket chain's
gruff wine buyer explaining what our logo should look like. In
colorful fashion, he told me exactly what to do and what to avoid.
Turns out, that advice was solid gold, and I didn't have to pay a
dime for it. All I had to do was ask a question.”
heart. Heart isn't something you can learn from a book, class, or
seminar. It's not a skill you can master. Instead, it's something
you have to find within yourself. And when you tap into this
wellspring, you'll have grasped one of the most valuable tools you
can possess as an entrepreneur.
“Heart is what drives you,"
Houlihan explains. "It's the way you look at the world around you.
Heart is about your belief in your own eventual success, regardless
of the odds, the naysayers, or the time it takes. It's the tenacity
that keeps you going. Heart is having a sense of humor in the face
of hardship and not taking yourself too seriously. It is about being
true to your core values by supporting causes that are near and dear
to you. It is helping your community improve itself, thereby giving
others a social reason to buy your product. Heart is what makes you
feel good about what you do.
"Finally, remember that it's easy to do the right thing and act
with integrity when business is good," he concludes. "It's when
you're really strapped for cash, between a rock and a hard place, or
facing some other major or minor crisis that you'll be tested. And
make no mistake: Customers, employees, vendors, and others will
judge you by how you conduct yourself and lead your business when
the going is toughest.
"Here's the good
news: Whether you're sailing stormy seas or
making more progress than you ever dreamed possible, the habits
encapsulated within the Barefoot Spirit will keep you on a track you
can be proud of and maximize your chances of eventual success."
(Michael Houlihan and Bonnie Harvey, authors of
the New York Times bestseller The Barefoot Spirit: How
Hardship, Hustle, and Heart Built America’s #1 Wine Brand,
started the Barefoot Wine brand in their laundry room in 1986, made
it a nationwide bestseller, and successfully sold the brand to E&J
Gallo in 2005. Starting with virtually no money and no wine industry
experience, they employed innovative ideas to overcome obstacles and
create new markets.
They were pioneers in what they termed "worthy cause marketing" and
performance-based compensation. They held a comprehensive view of
customer service, resulting in the National Hot Brand Award for
outstanding sales growth in 2003 and 2004. They now share their
experience and innovative approach to business as consultants,
authors, speakers, mentors, and workshop leaders.)
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The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today's New Age
There are many forms of secondary
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Check it out...
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