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August 31, 2010

Written by Bob Meyer, Editor of BarterNews

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September 7, 2010

Written by Bob Meyer, Editor of BarterNews

We Want You To Know...When you sign up to receive the FREE weekly Tuesday Report announcement your e-mail address will never be sold, traded, or given to another party.


Please Note: We receive e-mails from people who have signed up for the Tuesday Report, and then tell us they’re not receiving our weekly announcement. In most cases this is because they’re blocking unwanted e-mails.

To ensure that our weekly Tuesday Report e-mail announcement reaches your mail box, we suggest you add bmeyer@barternews.com to your address book or safe sender list.

If you are a frequent visitor to our site we suggest you hit the “refresh” button from time to time as we add information to our site several times a week.


From the desk of Bob Meyer... 09/07/2010

Barter Workshop Scheduled

Connecticut’s Small Business Development Center (SBDC) is holding a 2-hour “Building Your Business With Barter” workshop on September 15, in Middletown. Cost to attend is $20.00.

Editor’s note: If such workshops were regularly held nationwide, we would see greater use of this versatile business tool by the business community.

New Trade Exchange Opens Up In Pueblo

Bob Hunter, a native of Pueblo (CO) who was a chiropractor in Northern California (and a member of a trade exchange there) before he and his wife retired to Pueblo, has launched the Southern Colorado Barter Club. Presently sixty businesses constitute the membership, but Hunter’s goal is a thousand members.

For more information e-mail Hunter at thebarterclub@gmail.com.

Worldwide Surge In Barter Activity Is Noted

Paul Benson, the European managing director at Orion Trading (the corporate barter company of Interpublic Group’s Mediabrands), confirms, “In the past two years we have seen a surge in barter in the UK and around the world.”

Orion is the only global major agency-owned barter company with offices in North and South America, Europe, Asia and Australia. Mediabrands, the parent company, manages $30 billion in global media billings.

Economic Slump Tough On Aspiring Entrepreneurs

Fewer people are working for themselves since the recession began — self-employment fell 13% in August to the lowest level in eight years. There are now 8.68 million working for themselves. These figures indicate the economic slump isn’t supporting new entrepreneurs.

All back issues of "From the Desk...” can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a “box” at the end of the newsletter for your convenience. See you next week. . .)


Anaheim’s White House Restaurant Owner Gains Fame Thru Philanthropy

Bruno Serato, the 53-year-old altruistic owner of the historic Anaheim White House restaurant (a family-owned Italian restaurant near California’s Disneyland), is becoming famous for the good deeds he routinely does. He also embraces barter, as noted below.

Serato has been generously providing 150 pasta meals to kids at the Boys & Girls Clubs in Anaheim, free of charge five nights a week for the past five years! That generosity has been covered in People magazine recently, and on the CBS evening news with Katie Couric. These stories and others can be found on the restaurant’s excellent web site.

The superb Italian restaurant, situated close to the Anaheim Convention Center and major hotels, is a member of the local ITEX trade exchange run by Peter & Neita Brooks. (E-mail: neita.brooks@itex.net)

The Anaheim White House restaurant’s extensive web site is really worth looking at. It’s full of stories, video’s, a list of famous celebrities and meetings, in addition to the usual information such as menus.

To access that info click here.


Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company’s listing on BarterNews.com isn’t current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic — with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly “Tuesday Report,” and the “Contacts Section” of our site. They use the latter to find barter companies with which to do business.

Is your barter company’s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company’s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here’s how to get on board:

To make changes to your listing click here.

For new listings click here.


Shoe Manufacturer Negotiates
Sweet Barter Deal

Shoe manufacturer Steven Madden Ltd. is coming to the aid of a large shoe store chain (Bakers Footwear Group) that will be profitable for them in two ways, in addition to saving a large distribution entity as Bakers has 239 retail stores across the country. The deal evolved because Bakers required $5 million to settle up with Bank of America, in addition to needing operating income.

Madden provided the loan at 11% interest over the next decade. Plus Bakers agreed to a barter-type of agreement by providing Steven Madden a 20% stake in Bakers, or 1.8 million shares of Bakers stock to clinch the deal.

Editor’s note: This deal reminded us of the agreement super-dealmaker John Malone of Liberty Media did with Sirius XM Radio, when “blood was running in the street” back in 2008 and Sirius’ position dictated money fast in order to survive. Malone loaned Sirius $500 million at 15% interest (since repaid), and in return received a warrant for $12,500, that would convert when Malone desired into 40% of Sirius common stock. That stock (40%) is now valued at an astounding $2.8 billion. (Malone has yet to convert the warrant.)


* * ANNOUNCEMENT * *

25 Years Of BarterNews Issues Now In Digital Format

Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at http://www.barternews-ezine.com.


·         International visitors look for BARTER CONTACTS in our Global Barter Section. If YOUR exchange isn’t listed see the forms on the lower left of the page. (Click here.)

·         Attention trade exchange owners...thousands of visitors every month visit our BARTER CONTACTS section on our web site where we have names & addresses of barter companies in the USA. If YOUR exchange isn’t listed, or the information is incorrect, you can correct the situation by using the forms to the lower left of the USA map. (Click here.) 

Click here www.barternewsblog.com.


Renovation Exchanged For Exclusivity & Advertising

When business was lagging, Radio Shack got down to the basics and used barter for its surprising turnaround. A decade ago, the electronics retailer with 7,000 locations, tapped the former chairman and chief executive at the Shoney’s restaurant chain to be its president. He led a new focus on retailing.

Leonard Roberts did what every smart business-owner does, he focused on “using what he had to get what he wanted.” He determined that Radio Shack’s greatest asset was its 7,000 stores — even if some were outdated. With a visionary insight Roberts decided to refurbish the stores, having suppliers pay for it in exchange for exclusivity within those stores.

The three suppliers he worked with were Sprint, Compaq Computer, and Northpoint Communications Group:

·         When Sprint Corporation was looking for a retail base from which to sell its new wireless phone network, Radio Shack and Roberts offered to make Sprint its exclusive national wireless provider for ten years. In exchange Sprint would provide tens-of-millions of dollars in new store fixtures and advertising support, plus about 5% of the revenue generated by their shared customers.

·         Radio Shack cut a similar distribution deal with Compaq Computer. Compaq would refurbish a portion of Radio Shacks’ stores, controlling the look and merchandising of the space, plus share some of its service revenue with Radio Shack.

·         Likewise, Radio Shack struck a deal with broadband internet service provider Northpoint Communications Group in which Radio Shack stores sell high-speed web-access contracts.

Have you recently asked yourself how you could use what you have, to get what you want? Once you determine that, the next step is to take action. Go out and structure a winning barter agreement!


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today’s New Age Of Possibility

There are many forms of secondary capital—which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our “Secondary Capital Section.”

Check it out... www.barternews.com/secondary_capital.htm.


Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.


Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.


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