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The Tuesday Report

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August 30, 2005

Written by Bob Meyer, Editor of BarterNews

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Work + Genius Is The Formula For Today’s Wealth & Progress

Next Monday is labor day in the U.S., where we honor the sweat and toil of our productive work force. But given that we are now living in the “information age,” in which knowledge and education are very necessary and important keys to success, maybe it’s also time we acknowledge and honor the genius of man.

For it’s the power of man’s mind to reason, invent, and create that has enabled the incredible progress and burgeoning wealth that we all enjoy today.


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Statistics Reinforce Enormous Potential For Commercial Barter Industry

In May 2005 the published results of the sixth annual Global Entrepreneurship Monitor showed that “Seventy-three million people across the globe are either nascent entrepreneurs or own or manage a young business.”

The Global Entrepreneurship Monitor report, directed by the London Business School and Babson College, is the largest annual measure of entrepreneurial activity worldwide, spanning 34 countries and a total labor force of 784 million people. (In 2004, 11.3% of the U.S. adult population were entrepreneurs while in the U.K. the percentage was 6.3%, and in Germany 4.5%.)

Entrepreneurs are the backbone of the world economic community. Yet many failures are due to lack of capital. If the world expects to survive and prosper economically it needs to increase the availability of capital to the undercapitalized global entrepreneurial community.

And that may well be the most valuable service our industry can provide to millions of entrepreneurs—showing them the way to use their products and services as a secondary form of capital.

Our industry has made substantial progress over the decades, but viewed in the larger context of what’s possible it can be safely said that we’ve barely scratched the surface of the incredible possibilities!

More importantly, the business model needed to build a critical mass of clients/members, which will number in the millions, is yet to be created.


BarterNews Online Classified Ad Service

We have $50,000 in popcorn from Trails End—the producers of popcorn for the Boy Scouts of America fundraising efforts. Packages come in eight different flavors, and are available in $1,000 lots or more. For details on flavors and prices call: James Kusturin, president of iBTX, at 800-298-5211.


New Ruralism Taking Place In Florida Real Estate

A Florida developer is betting that wealthy Americans are eager to escape suburban sprawl and spend weekends working the land. To that end, St. Joe Company has broken ground on the first of three planned projects in northwestern Florida. The lots run as large as 150 acres, but are hardly for cowpokes: amenities include fitness centers, watercraft rentals, and oyster roasts.

The first 134 lots were oversubscribed at its RiverCamps development on Crooked Creek, 130 miles west of Tallahassee. The latest group of lots went on sale with an average price of $342,900.

To maximize the getaway experience, St. Joe has a “camp master” to coordinate activities such as kayaking, nature study, and stargazing. Owners can also submit requests, such as stocking a refrigerator prior to arrival, to the concierge staff through a web site.


Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.


Trading On One’s Labor & Ambition Still Popular

A little-known federal plan “The Mutual Self-Help Program” provides financing for homes in rural areas for low-income families. To get into the program low-income families must quality (based on income, or lack thereof) and then provide “sweat equity” for 10% to 15% of the value of each new home. The barter of one’s labor serves as the down payment.

A typical scenario will see a dozen modest homes built in a cluster with the 12 families contributing their time together, amounting to about 2/3 of the labor, to build the houses in the group. (Air conditioning, plumbing and stucco are among the tasks left for licensed specialists.)

Each year on average the U.S. Dept. of Agriculture (USDA) disburses some $200 million in mortgages for about 1,500 families in 40 states participating in the self-help program.

Some USDA officials see the program paralleling the Homestead Act of 1862 under President Abraham Lincoln, when people were given a 160 acre tract on which to build and plant with the intention of populating the frontier.


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Moving Billboards...Advertising On The Go!

Transit advertising—placement of print ads on buses and other vehicles and in bus shelters and train stations—is an important medium for reaching an audience of all ages, backgrounds and incomes.

Advertisers at one time tended to shy away from internal transit advertising because of the perception of who the bus rider was. Today, concern for the environment and the popularity of programs such as Park-and-Ride have caused a wide range of business professionals, teachers, college students, and many others to leave their vehicles in mall parking lots and ride the bus to and from their jobs.

The large, colorful, innovative cards demand attention, reaching drivers and passengers (who spend an average of 30-40 minutes on the bus) no matter what radio stations they’re listening to.

Transit advertising makes sense because passengers can’t zap it, ignore it, or turn it off. Plus, it delivers to a varied audience and it offers flexibility of ad size and location.

Types of transit advertising:

King and queen signs are located on the sides of transit vehicles. They are the largest of the signs and are attached to the bus with aluminum frames.

Tail signs are located on the rear of transit vehicles. If you’ve ever been stuck behind a bus at a traffic light or in a traffic jam, you know what the back of that bus says by the time you start moving again.

Interior cards are smaller and are seen only by the riders. They line the tops of the bus windows and include a sign located on the divider behind the bus driver.

Wraps. In some cities wrapping an entire bus with the theme of a company, a product, or a museum is all the rage. These giant moving advertisement are impossible to miss...but wraps are expensive propositions and usually require a minimum one-year contract.

Outdoor billboards and transit signs are very effective when used together, whether it is a full outdoor billboard or repeating your own store sign. The combination keeps some of your signs anchored and some mobile, which gives great coverage.

Check with your barter company to acquire advertising on the go. (Link to all barter companies)


Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.


Truck & Auto Media Another Option

Another way to break through advertising clutter is to acquire advertising on trucks and automobiles, whereby you can effectively reach the huge numbers of road warriors traveling our nation’s thoroughfares.

FlapMedia (www.flapmedia.com) sells advertising on the mud-flaps of trucks. For a reasonable $50 to $75 per truck per month, you get your message on a customized flap. (The company says you’ll reach an average of 612,000 impressions per vehicle per month.)

Step up a notch to $150 to $300 per vehicle for a four-week spin with AdFleet (www.adfleet.com), where your message will appear on specialized non-spinning hubcaps of taxicabs in major urban areas as the cabs make their way around town.

Yet another option comes from Targeted Media Partners (www.targetedmediapartners.com), which is rolling out interactive touch-screens in urban taxis. The screens provide passengers with news, weather reports, and other content that’s merged with advertising. Reaching this captive audience comes with a much higher price tag—from $7,000 to $50,000 per month.

(Editor’s note: Don’t underestimate the power of outdoor media. Vehicle advertising certainly paid off for Lawrence Hallier, the founder of Taxi Tops. He’s now co-developer of a 380-unit high rise condo complex in Las Vegas, where housing is selling for between $500 and $600 per square foot, and they’re sold out.)


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Here & There...

  • Maureen Neal passed away on Saturday, August 27, in the arms of her husband, ITEX founder Terry Neal. (Terry was the mercurial innovator who launched ITEX in 1983, and a valued contributor to the commercial barter industry during its formative years.)
  • International Monetary Systems (OTCBB:INLM) has announced the signing of a definitive agreement to acquire the assets and client base of United Trade Network of Las Vegas, as well as its clients in Los Angeles. It was IMS’s fifth trade exchange acquisition in the past four months.

    Don Mardak, CEO of IMS, says the acquisition will strengthen their Continental Trade Exchange network in the Southwestern United States. For more information go to www.internationalmonetary.com.

  • Have you signed up to receive a summary via e-mail of the Tuesday Report every week? If not, go to the top of this issue (right hand corner) and sign up!

  • Another luxury-car firm is introducing reward points (alternative currency)... DaimlerChrysler’s Mercedes-Benz division has launched two Visa credit-cards for owners of its cars. Five points are earned for every dollar spent at authorized dealerships on Mercedes-Benz merchandise, when using the cards. One point per dollar is earned when spent on other purchases. Points earned on the card can be redeemed for parts and service at the Mercedes-Benz dealerships

    (Editor’s Note: In 1992 General Motors offered a branded MasterCard that let holders earn 5% of every dollar spent toward the purchase of a new GM car or truck. Currently there are 6 million card members, and GM estimates about four million vehicles have been purchased using that program.)

We welcome your comments, questions, and observations.
Copyright BarterNews 2005. Redistribution of BarterNews content expressly prohibited without the prior written permission of BarterNews.

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